/ exhibition design

portfolio / exhibition design

date: 2014site: Romaclient: IED Roma

Moving architectures: two big wheels rolling in a street of Rome, giving shape to the theme of the IED final show, Cycles, what goes around comes around, dedicated to the circularity of life and creative processes.In a simple and linear catwalk the models are mixed with the movements inside the wheels of two performers wearing accessories and jewels.

CyclesWhat goes around comes around

date: 2014site: Romaclient: IED Romateam: Domenica Fiorini, Laura La Greca, Vittorio Lippolis

A space made of nothing but fashion and light.The only visible element is a crown of light thorns and the students’ works floating in a virtually infinite space, where visitors can interact shooting themselves playing with the mirrors and the works exhibited.

Mirror BoxIED fashion show

CloudsIED Rome fashion show

date: 2013site: IED Moda, Romeclient: Istituto Europeo di Design Rome

In line with the theme of the annual research, Clouds is the staging of our contemporary situation, in which all that we have more important has the same lightness, mobility and immateriality of the cloud.Under a sky of video projections the fashion show has a slow circular motion through the audience, reflected several times by two large mirrored walls in the background.And at the end of the show, slowly, the great cloud dissolves, the balloons take to the air, or follow the students in the night festivities.

Bubbles of fashionMicrocosms and visions by IED Moda young talents

date: 2013client: IED Romasite: Galleria Cinque Lune, Rome

A sequence of inflatable spheres houses the creative worlds of the students of IED Moda Rome.Made of white nylon half and the other half in transparent PVC, the spheres can be interpreted as bubbles, or personal universes, or as of planets in eclipse, on which are projected the imaginaries that inspired the works contained inside.

A low cost exhibition design, with a high speed of execution and visual impact to showcase 100 visual magazines in the Spazio Area at the Macro in Rome.A light architecture of cubes of white cardboard that articulate the space and host the sequence of the magazines, whose captions are pinned using price tag holders.

Belvedere #3Visual Art/Book Festival

date: 2012client: IED Roma site: MACRO, Rome

City talesVisionary tales of the city by the IED fashion designer

A scenography in the form of the city, a scaffold on which models and images are moving to tell environments, stories, memories and identities that crowd the urban space.

date: 2012client: IED Romasite: IED Moda, Roma

MyAtelier.netContemporary creativity in the streets of Rome

date: 2011 client: MyAtelier.net site: Rome

MyAtelier.net is an open air gallery that welcomes all forms of creativity and socialization with site-specific projects.ma0 has selected the location of the cubes and the linking paths throughout Rome, coordinating all the actors involved in the implementation and management of the event, also took care of the communication.

La7Zona tecnica - Studio 1

date: 2010client: La7site: Roma

A large fluid space and continuous welcomes and organizes different activities of the television studio La7: dressing rooms, control room, sewing, make-up room, waiting room.The boundary between meeting spaces and private spaces is regulated by a gradient of frosted glass walls that become transparent to the ceiling where giant images tell the story of television intuitively indicating the various functions of the rooms.

For the final exhibition of the Master of Museum Curator of IED Roma, the project aims to create a landscape made of the simple and iconic ele-ments displaying the works of 16 couples artist-curator.The symbol of the fast-forward that gives the exhi-bition its title is replicated in small architectures that create in the pavilion of Macro sequences and paths.All materials used have been worked so that they could be reused after dismounting of the exhibi-tion..

Forward Looking16 curators look to the future

date: 2010client: IED Romasite: Macro Testaccio, Rome

The project is carried out in the IED Rome classrooms using the banks as space modules with which to achieve the exhibition set.Hundreds of magazines for free consultation are arranged in three-dimensional compositions of tables, with vertical bookmarks to indicate where to reposition the magazine after reading.

Belvedere #2Visual Art Magazine / Book Festival

date: 2010client: IED Romasite: Roma

SaveIT

date: 2010client: X Biennale d’Architettura di Veneziasite: Padiglione Italia, Venice

An installation that invited to reflect on the issues relating public space, a common good in the process of disappearing.A cloud of lifebuoys which alludes to our idea of playful public space, able to manage “the conflict between order and disorder that permeates urban space and to put into action - even in interaction - the architecture with the spontaneous entropy of lived space” but also alludes to a world where survival is first and foremost a collective responsibility.

In Asia

date: 2009client: AsiaticaFilmMediale site: Camera di Commercio di Roma

The layout of the photo exhibition “In Asia” was designed and built in 2 days with a total budget of less than 1500 euro.The project carried out within the Temple of Hadrian, the prestigious seat of the Chamber of Commerce of Rome, has used 150 pallets to define an isolated and evocative space, in contrast with the richness and monumentality of the building.Photographs taken by the author during her travels in China, are perfectly integrated with the walls of rough wooden planks.The light filtering, the smell of the wood and its marked and rough surface generate a space that reminds the viewer to distant places.All the materials used were recycled in and out of the site.

Borderlines

date: 2008client: The British School at Rome site: The British School at Rome

Borderlines is the name of the first personal exhibition of ma0 commissioned by the British School of Rome, within the cycle London-Rome: Work in process in cooperation with DARC Rome and London Architecture Foundation.Like clothes hung out to dry in a sink, pictures and drawings of the projects divide the space of the gallery of the British in a maze.The theme of the border - the threshold, the wall, the interface - which occurs in the work of ma0 therefore becomes the matrix of the display, creating a space to discover and cross.

ProspectsContemporary Art in India

date: 2007client: Fondazione Cinema per Romasite: Auditorium Parco della Musica Roma

Inside the parking lot of Rome’s Auditorium-Parco della Musica, a continuous space is materialized with black walls, floors and ceilings. The depth of the perspective is further emphasized by a succession of areas delimited by transparent, veil-like walls upon which the names of artists are printed.The lighting is directed solely onto the works, and spatial boundaries dissolve into an obscure superimposition of veils.

Padiglione Sony PSP / Infopoint Festa del CinemaSoft Space

Two membranes completely hide the existing pavilion rendering it invisible from both the outside and the inside.The exterior is a fused black space serving as a compass orienting the street flow: an innervated volume with a tight skin stretched over the structural skeleton and interior light poking through a series of luminous holes outlining the silhouette of the structure.After finding the entry, the visitor plays with, as well as looks at, space. One chooses a console and immerses himself in the comfortable soft embrace of the walls. Simultaneously, one discovers that the border which surround the space is a soft and ethereal abstraction, literally “giving” into movement, elastically conforming to one’s body. As long as one wishes to play, one is enwrapped with comfortable seating and when finished springs back to original point of departure.The wall deforms itself around one’s weight, generating a luminous areola around one’s body, springing back to its original form when one gets up: a small example of action and reaction, of interaction on a low-tech level between the habitant and one’s space.

date: 2006client: Sony Italiasite: Rome

Panorama d’ItaliaSoft Space

A circular version of the Soft Space, hosted inside a dome travelling around Italy to promote the Panorama Magazine.Here the interaction with the walls is doubled by the videprojections that create an immersive visual and informative space.

date: 2014client: Triumph Groupsite: Italy, various locations

Librerie Vivalibri

The project design chooses to reduce the signs of architectural intervention in order to ensure at the same time a strong bookstore identity.The shelf takes on multi-functionality: it becomes an illuminating body, index of categories, the key continuous element in a space almost void of other objects or colors except for the books themselves. On the walls, there are no vertical elements.Only illuminated horizontal lines run through the thick space out of which emerge the faces of the authors serving as a visual, facial index.

date: 2006-2007client: Vivalibri spasite: Roma

Touch Screen

date: 2003/2007client: Beyond Media/Oltre i Media 03, Firenze Palazzo Belmonte Riso, Palermo Festival ”Les Urbaines”, Losanna site: Firenze, Palermo, Losanna, Roma

Touch screen is a device used to create a visual space. Similar to the sheet used as a child constructs his/her imaginary house inside a bed, this fabric or sheet becomes a screen the moment it intercepts video projections, becoming a devicethrough which the act of seeing becomes a spatial gesture defining intimate zones with other spectators.Touch screen is the spatialization that mutates around one’s audiovisual perception, an invitation to construct an intimate visual space, but can also be a place for random encounters, brush up against each other, hide and touch each other, underneath the sheets, so to speak.

Playstoryinteractive installations in the center of Bitonto

The project “playstory” enhances the historical, architectural and cultural heritage of the city of Bitonto, imagining a system of interactive installations for the fruition of sites and monuments of the historic center, the restoration and enhancement of assets and cultural memories of the city, carried out in conjunction with an interactive website that can link the historical center of the city to a wider audience.

date: 2005-2006client: Comune di Bitontosite: Bitonto

The memory of objectsinteractive installations for the Castiglioni of-

An interactive exhibition design that allows the objects, that have witnessed an intense design activity, to talk and guide the visitor to discover stories, anecdotes, paths often hidden behind the finished product.In the most significant places of the Castiglioni office - the private studio of the great designer, the ateliers and the archive of the prototypes - three specimens objects (the seat Sella, the headphones for simultaneous translation, the table lamp Gibigiana) guide the visitor returning, through various technologies of interaction and narrative, the memories belonging to their creator, and to all those involved in the project and manufacturing process.

date: 2005client: Interaction Design Institute IvreaIIsite: Milan

Mister Tinformative totem for the Milan Triennale

Winning proposal of a competition by invitation of the Triennale in Milan for the construction of a totem informative to be placed in various places in the city, Mr T is the icon of the human figure, object and subject of all projects of architecture and design, holding the messages of one of the most important Italian cultural institutions.Mr T is a poster that animates and interacts with the spaces it is situated in and with the passersby that approach.Made from a single sheet of Alucobond cut and folded, is supported with a sheet of black iron that draws the shadow on the ground.The information materials required by the client (a poster to be changed periodically, information leaflets) become part of its stylized clothing.

date: 2004-2005client: Triennale di Milanosite: Milan

Transplantproductive exhibition

Trans: plant is the result of a workshop organized by the Fondazione Adriano Olivetti for the design of the exhibition Costruire la città dell’uomo. Riflessioni dall’esperienza di Adriano Olivetti (1930-1960), where ma0 collaborated with the roman firms IaN+, 2A+P/nicole_fvr, il Mulino and Stalker/Osservatorio Nomade.A “productive” and sustainable exhibition capable of generating from the exhibition, two coordinated actions:- the transplantation of the forest set up at the Fondazione Olivetti in the Orto Boario, the informal garden built by the Kurdish community of the Ararat civic centre, translating into action the “culture” of the territory practiced by Olivetti;- the realization of a device for the conservation and protection for storage and future movements of the material of the Fondazione.

date: 2003-04client: Fondazione Adriano Olivettisite: Rome

Playthe world of videogames

date: 2002client: Palazzo delle Esposizionisite: Palazzo delle Esposizioni, Rome

PLAY is an experiment on the line in between two spaces, light and matter, pixel and atoms, physical and virtual, made by simple technology.Folding the screen on itself, following the triangular geometry of empty space between beams, creates a continuous landscape of digital images, making the visitor get into the different spaces and eras of videogames.More: folding expands the projectable surface so that the border between visitor and image becomes longer than the walls in which the exhibition will take place thanks to the property of fractal geometries to expand the contact surface between homogenous systems, like in the border between the land and the sea.The exhibition space is divided in two parts, one for the people, the other for the images, strongly connected together like two pieces of a puzzle.

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