Instructional Message Design:

Video

Are these good examples?

Embryo and Sperm Banking for Leukemia and Lymphoma Patients

Wendy’s Hot Drinks

What were your concerns?

Passive Activity

Linear Activity

Production Value

Cognitive Overload

Does content influence your video needs?

Procedural –CAUTI

Conceptual– Health Care Reform

Interpersonal– Coaching Capabilities

Attitude– CLABSI

http://bjclearn.org/TeachingMethods/?page_id=44

What else should you consider with video?

Videos can be more than just demonstrations– Berg Balance

Screen demos can be more than just screen shots– CSOD help

Still images and stop motion can be options– Sharps Safety

Interactive Video is becoming mainstream– Obamacare

Instructional Video: Scripts & Storyboards

What do I need in a script or storyboard

Script – outlines what you want saido Audio that users will hear o Talent needs to know pronunciation, tone and inflection,

pauses, Example

Storyboard– outlines what you want seeno Visuals that will cue or highlight contento Angles and shots that the camera operator needs to

takeo Where to stand and what actions for talent to take,…o How everything needs to be pieced together is needed

for post productionExample

What are some tips/tricks and gotchas Consider your resources and talent options

Write script for the ear and not for the eye

Don’t forget CLL or Media Services

Practice and conduct a dry run

Use Word or other tools to facilitate reviews

Knowledge Type

What do you need to represent?

What does that mean for your script/storyboard

Procedural Steps• Sequence and order• Critical information– don’t

do this, or this is important

Images of the steps– you need audio/text content in synch with these steps. Highlights, priming, dual coding and transitions will all help prep user.

Conceptual Key elements/attributes of the concept

Graphic analogies and metaphors; examples and non-examples. Highlight and connect these elements with audio/text and other effects.

Interpersonal

Verbal and nonverbal information about these interactions.

Stories and role playing– highlight and connect these to real world situations. Make sure talent knows nonverbals to model. Intros, summaries and debriefing activities will help user organize information.

Attitude Belief or attitude to valueActivities the model this belief

VIP talking/selling or impactful stories. Synching charts illustrating key facts, images supporting the story. Develop theme to use through video or course.

What do I need in a script/storyboard?