Dalylah Barnes Grade 11

Age 16

You're Not Alone

Mission Statement

Mission Statement You’re Not Alone will provide a safe and

helpful mentoring session that will allow youth to deal with their feelings & emotions due to having an incarcerated parent.

Opportunity 17,000 Connecticut children have

incarcerated parents

Type of BusinessServiceI want to help youth who have or had

parents incarcerated deal with their emotions

Legal StructureNonprofit 501 (c) (3) OrganizationI don’t feel like its appropriate for youth

to pay for expressing their selves to mentors about having an incarcerated parent

Business Profile

I’m qualified to run this business because:

Qualifications

I have been part of this target market for a few years

I have completed a Marketing and Entrepreneurship class

I will have a Bachelor’s degree in Human Services

Market AnalysisIndustry Name Mental Health Professionals

Industry Size $10 Billion

Total Population ConnecticutZip Code: 06110

Target Market Youth, both male and female, ages 5-18 years old

Potential Market 60% of my target market said they would feel comfortable talking to a trained mentor and youth who have the same personal issues as them

3,580,709

10,200

17,000

Total Population

Target Market

Potential Market

Target Market Segment Demographics

♦ Males and Females♦ Ages 5-18

GeographicsHartford County

PsychographicsYouth who don’t want to

let their personal issues affect their life

Buy-in PatternsWilling to be a part of a

mentoring group with other youth like themselves

Competitive Advantage

You’re NotAlone

SchoolCounselors

Families inCrisisFactors

Non Profit

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Non Profit Non Profit

Good Fair Excellent

Small groups of

youth

Only in school

Small groups, phone,

email, online blog

Hartford County

School Hartford County

Good Fair Excellent

Marketing Mix

People Product Place Price Promotion

Males and females:Ages 5-18

• Website• Social

Networking• Wristbands

After school at SMSA

Mentoring Nonprofit

Promotional Mix

Advertising Business Cards $3.99

Publicity My Website, Twitter, Facebook, Wristbands

$0.00

Personal Selling Guidance Counselors, Social Workers $0.00

Total Monthly Promotional Expense $3.99

Promotional ExpenseMonthlyAmount

Cost of Materials/Labor

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

40 Capri Sun Variety Pack

$ 12.05 $3.00

36 Animal Crackers $10.75 $3.00

Total Material Cost per Unit $6.00

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$10.00 4 hours per week $40.00

Total Labor Cost per Unit $40.00

COGS (per Unit) $46.00

5 children, 1 hr/day, 2 days/wkDescription of One Unit of Sale:

Economics of One Unit

Selling Price (~$45/youth) $225.00

COGS (per Unit) $46.00

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $46.00

Contribution Margin (per Unit) $179.00

Description of One Unit of Sale:

5 children, 1 hr/day, 2 days/wk

Fixed Expense Average Monthly Expense

Insurance ($250K liability) $37.50

Salary $100.00

Advertising $3.99

Depreciation (phone, computer) 2 year $29.08

Rent/Utilities (cell phone/internet--home) $60.00

Total Average Monthly Fixed Expenses $230.57

Average Monthly Fixed Expenses

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Free Time

0 20 40 60 80 100 120 140

35

10

123

Hours

00.5

11.5

22.5

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Un

its

So

ld

Monthly Sales ProjectionsFirst Year

Total Units Sold

24

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling ~1 wk.

Monthly Fixed Expenses

Contribution Margin per Unit

= Monthly Break-Even Units

$230.57

$179.00= ~1 wk Monthly Break-Even

Unit

Projected Yearly Income StatementFirst Year

Selling Price per Unit $225.00

Number of Units Sold 24

Total Sales $5,400.00

Variable Expenses $1,104.00

Contribution Margin $4,296.00

Fixed Operating Expenses $2,766.84

Pre-Tax Profit $1,529.16

Taxes @ 15% $229.37

Net Profit $1,299.79

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Laptop/Cell phone AT&T Already Own

(250)Business Cards

Vistaprint.com $3.99

15 Rubber wristband bracelets

Mamma.com$46.50

Office Supplies Staples $50.00

Set up Non-Profit www.probonopartner.org

$1,000.00

Total Start-Up Expenditures$1,100.49

Cash ReservesEmergency Fund $

Reserve for Fixed Expenses $

$2,342.45Total Start-Up Investment

550.25

691.71

ROS: Return on Sales

For My Business:DollarEquivalent =

ROS & ROI

ROI: Return on Investment

For My Business: $2,342.45DollarEquivalent =

$1,299.79 $5,400.00 X 100 = 24%

$1,299.79X 100 = 55%

$24.07

$55.48

Source Amount Debt Equity Gift

Personal Savings

Grant$2,342.45 X

Totals$2,342.45

Financing Strategy$2,342.45Total Start-Up Investment

PhilanthropyI will sponsor a Summer Annual Kickoff for the

Boys and Girls Club every 2 years

Business ResponsibilityI will have the Boys and Girls Club logo on my

business cards

Business Responsibility& Philanthropy

Business & Personal Goals

Create shirts and rubber wristband bracelets to promote my business

Create a website

To graduate from SMSA and get accepted to the college of my choice

Business Personal

Make my groups bigger and have more youth participate

Provide transportation to and from the program

Sh

ort

-Te

rmL

on

g-T

erm

● Become a Psychologist

“Things will get better”

Thank you for your consideration

You’re Not Alonehttp://yourenotalonethingswillgetbetter.weebly.com/