CultureAmazementTrends & ChallengesMember SupportInternational

Overview

Ace Owns HelpfulPassion for PeopleRelevant DifferentiationProductive ParanoiaDavid vs GoliathCommunity

Culture

It’s about VALUES, not just

Paradox of Capitalism

Greedy vs BenevolentMaster vs Servant

Never lose sightof who it is you’re serving

The bigger the heart, the better equipped the business

Amazement 101

“Ace has found a way to operationalize helpful….”

Employee-centric culture Focus on the “5 P’s”

People, Product, Pricing, Place, Promotion

52 Tools for Customer Amazement: Know the value of your customers Play to your strengths Focus on the customer, not the money Own your mile Satisfaction is a rating, loyalty is an emotion

Service is not just a word, it’s their mantra

Service

The Helpful Place isn’t just a slogan; it’s our Culture!

Trends & Challenges

+ Niche retailing works Shift from Wall St. to Main St. Small businesses like buying from small businesses Convenience and Personalization – time famine Solving problems vs just selling products Service still matters!

- Differentiate or die to digital! Role of omni-channel marketing Rising labor costs in China and at home Proliferation of cross channel marketing Consolidation and increasing competition

Trends & Challenges

Do self audits and SWOT yourself!

Play to our strengths – Own Helpful! Adapt to needs of omni-channel and online sales Maintain relevant differentiation with respect to

products and the in-store experience Focus on unit-level economics Private label and controlled brands Leverage social media to convey “solutions” Increase national advertising Help retailers GROW

Toolbox

Member Support

Wholesale Be the Best Wholesaler – controlled label programs Supply Chain Excellence – SAP

Retail Program library for flexibility and adaptability Peer grouping with Retail Group Leaders Field Support and Platinum Retailing

Marketing Ace Brand Place

Business to Business Be the Supply Place

Service Helpful 101 and 201 Ace Center for Excellence

International

Wholesale

Retail

New Business• Existing Retailers• New Markets• Greenfields

• Brand Leadership• Retail Execution• Local Support

• Global Sourcing• Regional Distribution• Supply Chain Excellence

Be global act local – adapt store model Over 650 locations across 65 countries 6 offices with 150 staff dedicated to international Master licensing program Leverage Ace skill and scale in sourcing,

merchandising, retail execution, and marketing Product regionalization through RDC’s 4 different product channels to optimize margins Regional offices for local in-market support Shanghai sourcing office dedicated to int’l retailers

RDC’s

Dubai, Panama, and Shanghai

Globally Trusted Locally Embraced