© Crown copyright Met Office Service Evaluation. © Crown copyright Met Office Surveys Carried out...

© Crown copyright Met Office

Service Evaluation


Surveys

Carried out after warnings issued via telephone

Around 12 per year

As much as possible try to survey different parts

of the country and different warning types

Try to assess whether public have heard the

warning and have acted on it


Survey Questions

Awareness of the weather warning

Where the warning was seen or heard

Whether the public changed their plans as a result of the warning

Overall usefulness of the warning

Overall accuracy of the warning

The method that people would prefer to receive the warning


NATIONAL SEVERE WEATHER WARNINGS SURVEY

• Snow warning in Southern & Central Wales and the West Midlands

• 16th January 2013

• Use an external company

• short telephone interviews in the areas from 18th to 21st January to measure awareness of the warning, whether it prompted a change in people’s plans and how useful it was.


Headlines

• Most respondents (91%) saw or heard the severe weather warning, primarily on TV, and just over half (55%) claimed to have taken any action as a result of that warning.

• Most of those who saw or heard the weather warning thought it was useful (95%) and accurate (96%).

• A majority (59%) of those who did not see or hear the warning said that they would have changed their plans had they been aware of it.

• In terms of how people prefer to receive warnings, the greatest proportion (63%) would prefer to receive warnings via the TV with 8% stating a preference for the radio.


Results(500 respondents)


Results


Compare to other surveys


Comparisons – all questions


The Questionaire• Good morning/afternoon/evening. My name is …. from GfK NOP Research. We are

conducting a very short survey on behalf of the Met Office, looking at local weather issues.• QA: Firstly, can I just check, do you live in READ OUT. CODE 1 ONLY• South or Central Wales• West Midlands• Gloucestershire• Or Avon• Other – CLOSE• Q1 From time to time the Met Office issues severe weather warnings. This is done when exceptional

weather is expected, such as very high winds, very heavy rain and so on, and people may want to change travel or other plans as a result. A severe weather warning was issued on Wed 16 th January warning of heavy snow in your area during Friday 18th January. Did you see or hear anything about this severe weather warning?

• Yes• No• • IF YES• Q2 And where did you see or hear the severe weather warning?• CODE ALL THAT APPLY• • On national television• On local/regional television • On a national radio station……….

© Crown copyright Met Office Service Evaluation. © Crown copyright Met Office Surveys Carried out...

Documents

Transcript of © Crown copyright Met Office Service Evaluation. © Crown copyright Met Office Surveys Carried out...