· Created Date: 7/21/2020 8:45:21 AM

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Transcript of  · Created Date: 7/21/2020 8:45:21 AM

Page 1:  · Created Date: 7/21/2020 8:45:21 AM

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PErJEH3r4flBbpxy nucepTar{LroHeH TpyA 3, [oJDrq4,aHe Ha o6pasoaareJrHara Lr HayrlHACTe,,eH,,4.KTOp" uo: o6nacr Ha BLICrle o6pasoaaHl4e: 3. cor{rurHr.I, crofraH CK, , ,,paBHVHayKLI' upo$eczoHilrrHo HalpaBneuze: 3.8. tr{xo'ouzKq HarrHa cfreqr4.LrrHocr:opra,zsaqu{ ,n yrrpaBJreHr4e (cencro crofraHcrBo Lr noAorpacnz).Anrop Ha Arrceprarlr{oHHr.rfl Tpya: Meprarou Hazu r4crvraiuru 3aAoqeH

ff:ffi:X}fu Kare4pa

"Meuu4xMbHr 14 MapKerrrHr" rpu ArpapeH yHr{Bepc,rrer,

Terra Ha Ar{ceprarllroHlrus TpyA: ,,MapxerraHroBo ylpaBneHr4e Ha ceJrc*r4,Typr43bM n Kocoso..

Peqeu:eur: upos' A'kIK' n. AceH I4nanon Kouapen, vHzeepcrmer [o xpa,r4TenHr.rTexHoJrorzz - fInoBALrB, o6nacr Ha Bl4crue o6pasonaH ue: 3.coqzaanz, crorraHcKa

L.XIHH ":."tf' uposecuoH€urHo HarpaBJre,r4e: 3.8 zroHorvruxa, HayqHaKoHoMr4Ka u ylpaBJr:Hze (uo orpacnz), onpeAeJreH 3a rureH HaHarrHoro xcypa ctc 3auoseA }lb P[-16-26stos.os.io20 r. ruapexropa ua ArpapnzxyHaBepcrarer _ fInoBALrB.

1. Kparrco [peAcraBsHe Ha KaHArrAara

Mepzrou Haau r4',afi,,u e poAeH rua 74 xqafi r992r. B rp. Illrzuefir, KocoBo,3anrpruna ocHoBHoTo cz o6pa-:orurr" B )^rr4nr4rrle ,,Euau Aypexy.,, a cpeAHoro _ BrLIMH€t3LI'f, "Hafiu @poruepuo'n po4uz-a cLr rpaA. flonyuana 6axana,rpcKa cre[eH B

:f#ffiX,'a rex,oJrort4l4re s AAB colleie. r4va Mau4crbpc*a crereH rro ABe

- CAHATA MAruICTPATYPA UO ,,MEHAAXMrHT }I TEXHO ilOTLIKI" .rOIYqABA N AABCollege;- BTOpara MarLrcrparypa ro rr1r6nu.*ra auM,H^C-rparrkrfl [oJD/qaBa ByHr{BepcLrrera "Haxh i Zeka,, .

Wl.rra geava 6paur{ ABe cecrpLr.

flporexna pir3HocrpaHHr.t LrHTepec[aHTpo[onorur.f,, Szszxa, ucroparfl u Ap.

KaTo qere Jrvreparypa ro 6asHec,

Pasruzpxna npo@ec[oHiulHar a cu rroAroToBKa, Karo aKTr4BHo ce HacoqBa Bo6lacrra Ha pa3B,ITr.ero Ha o6pa:onareJrHara cr4creMa. flpoxnxna aKTrzBHa

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fpaxAaHcKa [o3r'[Ir{.fl, Karo fracrBa B MHoro @oprvruuu z ueSoprra arHprcApyxeHu.rrr4 opraHu3ar].uv 3a pa6oTa c rula.{exTa.

foeopz ABa e3I4Ka: an6ancxLr ?r altlrkriicru. BnaAee KoMrrrorbpHrare rrporpaMr,r:Microsoft office, Word, Excel, Power Point. Pa6orun e Karo rperoAaBareJr,rroHacro.rqeu pa6orn n florqu w TenexoM Ha Kocoso.

2. ArcryaJrHocr na upod.nevra

flpo6nen*r 3a ylpaBJreHr{ero Ha MapKer[Hra Ha ceJrcKrr.fl rypr43bM e cHapacrBarTla aKTy€IJTHOCT r4 3HaquMocr, oco6eHo cJreA [aHAeMr{_flTa or covid-1g,Ko'To nafi-cralno 3acerHa arITepHarI4BH[Te BaAoBe rypt43bM. Macoez.f,r ryprr3bM r4ToJIeMLITe rypl'IcrklqecKll o6exru 3HaqIrreJIHo [o-JrecHo rrle ce rrpr4crroco6.f,r KrNacueqzSzuHl4Te l43ucKBaHufl:aaila3apa5Ho B MaJIKzre o6er<rn, B ToBa qkrcJlo ureg13a ceJrcKla ryprI3bM e ueo6xo4zvra Hal{ktonttrrHa Lt o6rqrancxa norKpe11a 3auo4o6pxnaHe Ha ynpaBneHllero Ha MapKerlrHra, ocno6ox4 aBaHe or H.flKoLr MecrHr4AAHbIIII U IIPO|PAMT4 34 UHBECTI4III{OHHA AKTIIBHOCT.

IIo [pr{Hrlr.il oqeH.f,BaM BracoKo Bcr.rqKr.r paspa6orxz 3a MapKerr,rHr HaitrITepHaBHUTe BLI.{OBe Typpt3bM, rIOpa.qI4 CJIOXHOCTTa Ha npo6lenratuKara,cueqra$urara Ha MapKerLIHroBI4Te aHcrpyMeHTr4 Lt HeAocrarb rt1krfl 6pofieMlI4pI4qHlI LI3cJIe.{BaHkrfl. B ra^gz Bpb3Ka crI}ITaM, qe reMara Ha Hacro.f,rrlaraALICEPTAII?Ifl E C BUCOKA CTEIIEH HA AKTYILIIHOCT I4 3HAqI,IMOCT.

3. I{e.n, 3aAaqrr, xurrore3rr r{ MeroAr.r Ha r.r3cJreABaHe

ocnosHata qen Ha ALIcepral\LrflTaAeKoMlo3,rpaM B cJreAHr4Te rplr eJreMeHTa:

- rlpeAcraB'f,He Ha upo6nelrzre u reHAeHIIzLrre B ylpaBneHkrero Ha MapKer7Hra HaceJrcKr4f, rypz3bM n Kocoao;

- orlpeAen'f,He Ha o6rqoro HLIBo Ha uHBecrlrru4krre B Ta3r4 o6racr Ao MoMeHTa;

- pa3KpLIBaHe Ha neo6xo4zMocrra or HoBI4 LrHBecrr{rlLtu B ceJrcKr4{ Typr.I3bM BKocono;

cuurau, qe qenra Moxerue uo-4o6pe Aa ce 4e$rauzpa or rneAHa roqxa HaM apKeTuHr 11 r{HB ec TLrrrylkr.

ocnonnara qen e cpaBHLITeJIHo 4o6pe AeKoMrro3,rpaHa B qerr.pu rIeJrLr, Kor{ToIr o cJr eAo BaTenHo ca [peAcTaB eHrr B Arr c epTa rJr4flT a.

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[o6pe e Sopvrynupa*aocHoBHara xurrore3a, Karo cneA ToBa Jrorr,qecK u go6pe cao6oco6eHrr z rroApeAeHr{ xuloTe3ure }r Lt3cJre.qoBareJrcK,Te Bblpocr4.3a pa":pa6orxara Ha AI'IcepraIIIiIf,Ta ca rz3[oJr3BaHr.r p€BJrLrqHu MeroAr.r, KaroocHoBeH OT TflX 3a eMllilpuqHoro ]r3cneABaHe e MeroAbr Ha aHKerHoro rrpoyqBaHe.4. ouar.neAeHocr rr [peAcraBflHe Ha ,,oflyqeHlrre pe3yJrrarr4

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Hsxon $rarypz v ral,,u.l.u 6uxa Mo.rr4 uo-4o6pe Aa ce crpyKTyp krpar LrHal4Mer{,"ar' ocnoaHara MLI ,,pe',opbKa B Tasrir qacr e, qe rpx6aa Aa ce [ocoqBaorAenHara m6nzqa (Snrypa) aBTopcKkr [poAyKT rr. e, ailarrra\HflLrrru 3avMcrBaHeor Apl[ aBrop.

flopaAz olpaHuqe'LrflTa B o6evra, anrope$eparbr 3HarrureJrHo orcrbrrBa HaAl{ceprallEtrta [o {pLITepI4.f, ,,oHaHIeAeHocr 14 flpeAcraB-f,He Ha pesynrarzre,,.

5' o6cnxaaHe Ha pe3yJrrarrrre r{ r{3[oJr3BaHara Jrr.rreparypao6erratr Ha A[ceprar{[oHHLr.fl rpya e cpaBHr4TenHo roJUrM v HaAxBbpn{

orITI4MaJrHkITe 3a upo0eczoHtlrrHoro HalpaBneuue 120-750 crpannqz. XapuoHLrqHoca cbqeraHr4 ocHoBHure eJreMeHTV: TeKcr, ra6nzq a, $urypa, arrrrou.

B crpyr<rypHo orHorueHl4e Ar{ceprarl uflTae 4o6pe o6oprvreu a B crLrlra:- TeOpLtfl LI MeTOAOJIO|ILfl;

- MeTOAkrKa 14[poyqBaHe;- aH€Lrrr43 r,r [peAJro]Ke$Lrfl;

B urpnara rJraBa 4o6pe ce 4e$nH HputBaxHr{ rroHrrr4f, Karo:- MapKeTr{HrbT KaTO [poqec;- MapKerprnbr xaro SyaKrlt4.rr;- rbpr,r3M6T Karo 4efiHocr;- ceJrcKr4.f,T Typr43bM KaTO Br{A ryprr3bM;- ersAeficrBr4ero Ha rypu3Ma Bbpxy HKoHoMLrKara;- Ar4peKTHlrf,TMapKeTlrHr;- CbII{HOCTTa Ha CTpaTeflltf,Ta;- MapKeTIitHrOBr4Te cTpaTerLru 14 Ap.

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B rasu qacT Ha AllcepTallktllrta Mepuron Vlclptfiitu MHoro 4o6pe [peAcTaBfl

cTpaTeuIqeQKLIf, [poqec Ha ylpaBneHl4e, CTpaTerI/FIeCKI4Te aJITepHaTuBI4,

upoMeHnuBI{Te Ha MapKeTLIHroB}ITe cTpaTen{u u AP'

KartO rIOCOIIIIX, BTOpaTa fJIaBa e IIOCBeTeHa Ha MeTOAI{KaTa ra [pOyqBaHeTO' B

Ta3r4 UIaBa MHOrO AO6pe Ca ilpeAcraBeHl4:

- IIeJIUTe Ha I{3CneABaHeTO;

- 3aAarII4Te Ha rI3cneABaHeTO;

- MeTOAGT Ha CeJreKu?IflTa;

- upoqeAypara 3a cb6l'IpaHe Ha AaHHI4;

- u3[oJI3BAHVrfl. UHCTpyMeHTapI{yM;

- CTpaTeII4IIeCKLIf, AH.a"Jil43.

,{oxropaumr e BKJrroqrur B u3cJreABaHero 210 JIr4IIa or ceJIcKI4 o6luuHkr Ha

Kocoso. floco.{eHa e reorpa$vrfrTa Ha [pof{BaHero. flpe4craeeHl{ ca KopeKTHo

AaHHrrre no Aec eTTe ?I3CJIeAOBaTeJICKI4 BbIIpo oa.

B garuroqr{TeJrHara rracr Ha BTopa uraBa ca rrocoqeHu peryIoHl{Te u o6IIIl4Hure c

Hafi-foJlrM [oreHIIr{EtrI 3a pa3Br.ITvreHaceJIcKLIfl Typ}I3bM. ,{omopaurbr pa3KpkrBar

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KOHUe[qI{f,.

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pe3ynTaTl4Te oT [poyqBaHeTo. Ha Ta3II ocHoBa Tofi y6egurelHo AoKa3Ba' qe e

Heo6xoAuMo cb3AaBaHeTo Ha cTpaTerllqecKl{ AoKyMeHT 3a opraHLI3aIIIafl V

SunancupaHe Ha MapKerr4uroB[ KaMrraHI{u or rlpaBureJlcrBoro na Peuy6JIZKa

Kocoeo u o6quul{Te c rroTeHIII4uIrI 3a pa3BIaTPIe Ha TypI{3Ma' OcHosaTeIrHU ca

lpelopEKIITe 3a HeO6xOAIIMOcTTa oT HaI{1IOHaIIHa peKiIaMHa KaMIIaHI{f, Ha

TIJIaHI{HCKLITI TypII36M s KOCOnO, B TOBa qUCIO LI CeJICKI{fl TypIl3bM'

B rasu qacT Ha AlrcepTarl vflTaAoKTOpaHTbT IIpaBI,InHO KOKp e'rr4svrpa HflKOH CBOU

IIOCTAHOBKI{ 34:

poJrf,Ta Ha MapKeTuHra;

cTp aTeruIrlecKoro IrrraHl4p aHe ;

MapKeTI{HrOBrITe IIenI4 ;

MapKeTI4HrOBrITe CTpaTeIuI.I ;

Koprroparv BHure crpareruruBb3AefiCTB?IeTO Ha MapKeTIIHra 34 qa3BLITLISTO Ha [JIaHI{HCKkts. Vr B TIaCTHOCT

ceJIcKI{' Typ}r3bM;

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- 3HarleHrIero Ha aHTporloreHHure Qaxropn 3apa3Bkrtkrero Ha ryppr3Ma;- Sarroplrre 3a prrBkrrlrero Ha ceJrcKprrr rypr43bM;- un$pacrpyKTypara Ha ceJrcKr4.fl Typu3bM;- o6patHoro BJII4THI{e Ha ceJrcKr{, rypu3trM Btpxy aHTponoreHHure $ar<ropn

(Aorryqraru ca rr3B ecrHrr roBTo p elrza na wp.32 -3 3 rta Anrop e$ ep ara) ;- B3ar4MHara Bpb3Ka MexAy afpaplJ:krfl Typlr3bM kr ceJrcKH{ Typtr3bM.

B saKlroqr{TeJrHara qacr AoKTopaHTbr 4o6pe cprHT$prpa nafi-eaxHraTe acneKTu HacBoeTo r{3cneABaHe.

I'IsuorgsaHara JrllTeparypa e npeAcraBeHa B 151 r.r3TorrHuKa, or r.srx 14 cauHTepHer II3ToqHuI{u. B KoJILIqecrBeHo orHorrreHr4e nr4Teparyputa e HalbJrHoAocrarbrlHa 3a pa-:pa6ornaHero na 4o6pa Ar4ceprarlux. lorrycHaro e cMecBaHe HanuTepaTypHuTe U3TOqHI4IILI Ha JIaTkIHLIqa LI KLIqLIIIkTIIa, BKJIIOqIITeJIHO I4 Ha Te3I4 C

TpaHcnpITepI'IpaHe. flo Mofl rIpeIIeHI(a rlurlrpaHero u rpeAcraB.flHero HaJrr4Teparypara Moxerue Aa ce [pequ3upa uo-4o6pe.

6. Ilpuuocrr Ha Ar.rceprarlrroHHr.rfl TpyA

flpzervrau cupaBKara 3a rrpllHoclrre B Araceprarlr{oHurr{ TpyA, Karo cqr.rraM, rre

cpaBHLITenHo cKpoMHo ca o6o6qenu B qerupr4 ocHoBHr4 rro3r.rUpru. floseor flBaM cLr

Aatv pa3rpaHprqa ro cneAHu, Haqr,rH:

Hayrrru [pr{Hocrl:

- onpeAeJreHLITe OCHOBHI4 IIOH.f,TUf, r.r IIpoqeckr Ha MapKeT]rHroBu, rroAxoA B

ceJrcKkfi Typr.135M;

HayrHo-upLrJroxHlr:

- ycraHoBeHplTe pucKoBu Qaxropu rrpr4 piBBrlTr{ero Ha ryprzorkrqecKra,lpo.(yKT B ceJrcKr4Te o6rqzHr,r;

- pa3KplITI4Te I{ arranu3upaHpr [oJr3ur u pa3xo4u 3a ceJrcKr{Te o6rquuz orpa3Br{TLreTO Ha CeJrCKr4_f, TypLr3bM;

- paspa6oreHara crparertqecKa paMKa 3ayrrpaBJreHr4e Ha ceJrcKr4.f, TypLr3bM B

Peuy6nnr<a Kocono.

7. Kpuru.rHu 6e.nexKr{ u rperopbrcr.r

Oqenxnau o6ercrusHo rpyAHocrlrre, Kor.rro Bb3Hr4KBar rrplr pbKoBoAcrBoro HaqyxAecrpaHH}I AoKTopaHTI{. Ot6en.ssax HflKoLr Kpr{Tr/rrrHr.r 6elexru B caMaraperleH3Hfl, KarO TyK [penopbrrBaM u no-4o6tp npeBoA ua Anrope$epara.

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Kt,rvt AortropaHTa HMaM cJIeAHHTe Bblpocll:

1. Karcso oTpalKellge oKa3a IIaHAeMHflTa oT Covid-19 Blpxy ceIcKI4' TypI{3}'M B

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MecrHrI (o6rquHcril) AaHrun H raKcu.

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KoII4r{ecTBeHo orHolrreHI{e oTroBapflT Ha I{3HcKBaHI'IflTa Ha llpawilnuxa Ha

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Ha AHCepTarI[oHHI{fl TpyA.

3ax,rtoqenl.re

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ocFroBaHlre Aa ro orleHrr flOIIOXI4TEIIHO.

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Hayr{Ha cTetteH ,,AoKTop" [o Hayr{HaTa CneqHaJIHocT,.OpfaHH3aUHtI u ynpanfleutlc"

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22-06-2020 I4:roretlr peuell3rlnra:

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