Бизнес-завтра от Cpa Network. Performance based marketing: новые...
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Email маркетинг как инструмент лидогенерации бизнес-завтрак 06.09.2012 @ Amici Татьяна Сигачева Senior affiliate manager st @cpanetwork.r u facebook.com/cparussia
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Transcript of Бизнес-завтра от Cpa Network. Performance based marketing: новые...
- 1. facebook.com/cparussiaEmail - 06.09.2012@ Amici Senior affiliate manager [email protected]
2. 01.Email 3. : ePochta: 58% ; 13.2% , 75% 24 ; , ; 80% ; 1 6-7 , .01. Email 4. 02.Email 5. ?1. - - 02. Email 6. - 02. Email 7. ?2. email- - - 02. Email 8. ?3. ( . Co-Registration CoRegs) web- . , , .02. Email 9. 02. Email 10. ?4. - 02. Email 11. 01. Email 12. : QR- - (, )03. Email 13. 03.email 14. email :- 03. email 15. - 03. email 16. - .Email- 03. email 17. : - (Bounce Rate) - (Open Rate) - - (CTR) - - 1000 (eCPM)03. email 18. 04. email 19. : 4U: 1. Usefulness = 2. Ultra-specificity = 3. Urgency = 4. Uniqueness =04. email 20. : - : Open Rate (Open/Sent): 11% CTR (Clicks / Opens): 20% Conv rate (Leads/Clicks): 5% eCPM ( 1000 ): 200 Email- 03. email 21. : : Open Rate (Open/Sent): 9% CTR (Clicks / Opens): 31% Conv rate (Leads/Clicks): 20% eCPM ( 1000 ): 492Email- 03. email 22. : :Open Rate (Open/Sent): 10,43%CTR (Clicks / Opens): 17,6%Conv rate (Leads/Clicks): 51%eCPM ( 1000 ): 352Email- 04. email 23. 05. 24. email: 05. 25. email: 4U ! ! !05. 26. !
