Copyright © Texas Education Agency, 2014. All rights reserved.

Cultural Challenges in Global Business

Copyright © Texas Education Agency, 2014. All rights reserved.

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Introduction-Purpose of Assignment

SWBAT (Student Will Be Able To)

Identify various elements of culture Explain the role of culture in global business

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Build Business Vocabulary

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CultureSubcultureCultural BaggageClass SystemNonverbal CommunicationBody LanguageContextingEthnocentrismCollectivismIndividualism

Use your International Business book or an online dictionary to define the following words. Then, find a digital image or explain an example that represents your understanding of the vocabulary word. Copyright © Texas Education Agency, 2014. All rights reserved.

Culture Discussion

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Has anyone traveled to a foreign country? Please share some of the challenges you faced.

What are other times and places we are exposed to cultures different from our own in our own country?

Quick Write: In your electronic notebook, identify specific

elements of your family’s culture, Texas culture, and American culture that people from another

country would find interesting and possibly challenging.


Discovery Activity: Body Language

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United States Country #2 Country #3

Eye Contact

Hand Shake

Personal Space

What you don’t say is just as important as what you do say in business, especially when dealing with different cultures. Work with a partner and research the three elements below as viewed in the U. S. and two other countries that are important trading partners with America. Then create a chart with the information.


Elements of Culture in Global Business

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Why is it important to understand a country’s culture when conducting business?

What elements of culture do you feel would be most important in business interactions?

Government- Create the policies and rules for business. It is important to understand the type of government that runs the country, current economic conditions, as well as industries and jobs available. EX: Italy is a Democratic Republic and economic conditions are stronger in Northern Italy than in Southern Italy.



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Role of Society’s Institutions- The roles of education, gender, mobility, and the class system of a country are important in determining the country’s culture and will impact business and buying decisions. EX: In Afghanistan, males complete 11 years of education versus females who complete 7 years.



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Communication- Many countries conduct business in the English language; however, people may prefer to complete business transactions in their native language. Body language, eye contact, personal space, etc. are all a part of a business culture and should be researched before conducting business in a specific country to avoid offending your business partner or counterpart. EX: Japanese, French, and Spanish are useful business languages to learn.



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Business Practices/Etiquette- Every country has business preferences in dress, meeting times, business meals, and titles when addressing people. There are also taboos in every culture that you will want to be aware of so you do not accidentally commit one. EX: Most countries encourage modest business dress code with black and dark blue for suits, ties that are not too bright, and simple jewelry for women.


Global Business Culture Project

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Choose a country to research elements of the culture important for business. Create a

presentation, each slide should include three facts and an image for each category. On the final slide,

write a paragraph explaining the role and importance of culture in conducting global

business. Be sure to document your sources.

Government and Economy

Society’s Institutions

Communication

Business Practices/Etiquette

Make sure you cite all websites and images used to

create your presentation.


Copyright © Texas Education Agency, 2014. All rights reserved.

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