© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is...
-
Upload
dylan-bloom -
Category
Documents
-
view
213 -
download
1
Transcript of © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Institute: Developing tomorrow’s IT workforce today
Craig BewleyCEO, Prodigy Learning
Andrew FloodCOO, Prodigy Learning
Eldon LechtenbergHP Business Manager, Certiport
Brian Beneda Manager, HP Global Academic Programs
Tuuli SornikiviHP Institute Global Business Development Manager
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Discussion topics
•HP Institute program overview• Best Practices with HP Institute: Prodigy Learning•Update on HP Institute• Development update• Educator readiness plan
•Q&A
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The HP Institute Program
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
IT capability gap
Data, transactions, and customer interactions are increasing exponentially
2005Mankind created 150exabytes of digital data1
2010Created 8x more data1
2013Mobile appsdownload > 21B2
2014130M Enterprise usersin mobile cloud3
20202T devices connect tothe Internet4
IT capability to leverage technology
for business differentiation
GAP
IT capability to leverage technology for business differentiation
1. “The data deluge: Businesses, governments and society are only starting to tap its vast potential,” The Economist, Feb. 25, 2010. http://www.economist.com/node/15579717
2. “Dataquest Insight: Application Stores; The Revenue Opportunity Beyond the Hype,” Stephanie Baghdassarian, Carolina Milanesi; 16 December 2009.3. Juniper Research. http://www.juniperresearch.com/viewpressrelease.php?id=210&pr=1814. “The Difference Engine: Chattering Objects,” The Economist, Aug. 13, 2010. http://www.economist.com/node/21009505
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
IT expertise gap—the new skill profile
Business context awarenessTranslate business objectives into technology strategies that increase business ROI
End-to-end technology expertise Develop integrated cross-platform, multi-technology solutions
Hands-on experienceDirect experience with cutting-edge technologies that create business differentiation
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
IT expertise gap—demographics of expertise
Experts
Tech professionals
Pursuing careers in technology
Technology enthusiasts; considering careers in tech
Digital literacy
Depth
of
expert
ise
Tota
l addre
ssable
popula
tion
Billions of people new to technology
Many thousands of students in technology fields and adult reskilling
Thousands of IT professional with 2–10 years of experience
A few thousand IT professionals with 10–20 years of experience
Millions of hobbyists, information workers, and students
Career professional
s
Academic students
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
For students and professionals who want to excel in their careers
HP Institute offerings
IT career pathH
P A
TA C
ert
ifica
tion
Based on industry standards, powered by HP
Cloud• Cloud essentials
• Choosing between onsite, hosted, and cloud services
• Cross-technology virtualization
• Cross-technology integration
• Business acumen for IT leaders Networks
• Designing and deploying wired and wireless networking solutions
• Virtual networking
• Network security and management
Connected devices• Designing and deploying
multidevice solutions (PC, laptop, mobile device, and virtual clients)
• Client security, management
• Consuming hosted , cloud applications
Servers & storage
• Designing and deploying server and storage solutions
• Optimizing applications
• Security and management
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
All educational elements available through Certiport
HP Institute complete learning solution
Books• Bridge
curriculum• Semester
courseware
HP Remote Labs
Practice tests
Certification exam
• Certiport will provide all pieces of the learning program
• Learning solution includes licenses and voucher opportunities for universities and schools
• Not targeted to commercial centers but they are not excluded from the offering
• Localizations of materials will be expected and based upon business case
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Value proposition
HP Institute
Students/professionals • Higher job and earning potential through industry-recognized certification and practical
experience with state-of-the-art HP and industry-standard technologies
Academic institutions and educators • Easy to build, deliver, and differentiate technology education offerings through a simple and
affordable suite of technology learning products that provide relevant and practical skills that employers are looking for
HP Sales (&HP channel sales):
• A door opener to new education sector customers• Competitive advantage and a value add to proposals
• HP enhancing the core business of the education establishment
• Creation of a long term, strategic partnerships whilst blocking the entry from the competition
Business and industry (HP customers and partners)• Continuous availability of talent that has precisely the skill and expertise that IT and business
leaders need to achieve their business objectives
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
HP INSTITUTE GO TO MARKET BEST
PRACTISEAndrew Flood
Prodigy [email protected]
Craig BewleyProdigy Learning
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
UK launch with picture(s) to be added here
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Key Benefits - Customer
1. Meets IT Skills Shortage
2. Only Cloud Computing Qualification
3. Revenue Generator
4. Remote Labs / Practice Experience
5. Easy to Set Up & Deliver
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Key Benefits - HP Sales Team
1. Competitive Advantage v Cisco
2. Door Opener to New Customers
3. Value Add to Tenders / Proposals
4. Enables Long-Term Strategic
Partnerships
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Program Update
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
HP Institute Development Roadmap WW English (ENG)
Exam Study Guide Practice Test Bridge Courseware completed
Available to Order from ePac
Connected Devices 15-Feb-12 15-Feb-12 15-Feb-12 15-Feb-12 15-Feb-12 1-Aug-12Networking 15-Feb-12 15-Feb-12 15-Feb-12 15-Feb-12 20-Jul-12 1-Aug-12
Servers & Storage 15-Feb-12 15-Feb-12 15-Feb-12 15-Feb-12 Est. 11/20/2012 Est Nov 23Cloud 15-Feb-12 15-Feb-12 15-Feb-12 15-Feb-12 Est. 12/18/2012 Est Dec 21
IT for Business 15-Oct-12 15-Dec-12 15-Dec-12 n/a 28-Dec-12 3-Jan-13
Latin American Spanish (ESM)
Exam Translation
Study Guide Translation
Practice Test Translation
Bridge Translation
Courseware Translation
Available to Order from ePac
Connected Devices 23-Mar-12 TBD 10-Jul-12 N/A Est. end of Nov Est. end of NovNetworking 23-Mar-12 TBD 10-Jul-12 N/A Est. end of Oct Est. end of Oct
Servers & Storage 23-Mar-12 TBD 10-Jul-12 N/A Est. end of Jan Est. end of JanCloud 23-Mar-12 TBD 10-Jul-12 N/A Est. end of Mar Est. end of Mar
IT for Business TBD TBD TBD TBD TBD TBD
Simplified Chinese (CHS)
Exam Translation
Study Guide Translation
Practice Test Translation
Bridge Translation
Courseware Translation
Available to Order from ePac
Connected Devices 18-Jun-12 10-Jul 10-Jul-12 N/A TBD TBDNetworking 18-Jun-12 10-Jul 10-Jul-12 N/A TBD TBD
Servers & Storage 25-Jun-12 10-Jul 10-Jul-12 N/A TBD TBDCloud 2-Jul-12 10-Jul 10-Jul-12 N/A TBD TBD
IT for Business TBD TBD TBD TBD TBD TBD
• Exams, practice tests and bridge curriculum for all 4 certifications available now
• Semester courseware available for Connected Devices and Networks available now
• Remote lab for Networks available in July (does not apply for Connected Devices)
• All remaining elements for Servers & Storage and Cloud available prior to spring semester
• Exams, practice tests for Connected Devices and Networking available in Dutch (all remaining products to remain in English)
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Professional development for academic educators, professors, instructors
HP Certified Educator (HPCE) Program
Requirements:
• No application fee
• HP ATA certified for each course they will deliver
• Valid teacher’s credential or instructor certification
• Complete “Train the Trainer” requirements– Includes content review and virtual lab delivery
instruction
– Virtual TTTs will be provided by Certiport and HP (live and recorded)
– Face-to-face TTTs will be provided by Certiport partners at a cost
• Instructional quality– Student pass rates and quality feedback
Benefits:• Certification/Certificate• Access to HP Educator
Portal• Instructor materials• Forums staffed by HP
Institute team and SMEs• Access to optional or extra
instructional material for use in their classroom
Delivery Beginnin
g in August
17
HP Institute sales methodology
Demand Generation• Build
relationships
• Drive awareness
Proposal• Identify
customer needs
• Propose solution
• Identify risks
or concerns
Consideration• Content
evaluation• Exam
experience• Lab
experience• Resolve
concerns
Close• Size license• Negotiate
pricing
Evaluation• Student
volume• Instructor
experience• Student
experience• Pass rates
Implemen-tation• Instructor
certification & onboarding
• Test center setup
• Lab scheduling
1 2 3 4 5 6
Phase
HP & Certiport Confidential
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Call to Action
HP Institute 30/30 Promo• 30 HP ATA Exams• 30 HP ATA Practice Exams• Free Sample Courseware• 30 Days Trial• www.certiport.com/hp30
More information, please visit: www.hp.com/go/institute
Prioritized market segments:
1. IT Vocational/Technical Schools (public/profit)
2. Community colleges (FE College) with IT tracks (public/profit)
3. Adult education, apprenticeship, and retraining sector (workforce development) (public)
4. Universities (public/profit)
5. Advanced Secondary Education (CTE) (public)
Low Hanging Fruit:• Current testing center customers that host IT
programs
• HP strategic university relationships
• Cisco academies
• Instructor networks
A clear “Win-Win “when both Certiport’s channel partners and HP sales/partners refer each other to the educational establishments
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q&A
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Customizable program to meet academic objectives
HP ATA Program customizable learning program
Pricing may vary by region and solution configuration. US Higher Ed pricing shown.
Program Option 1 Option 2
Instructional content A la Carte• Individual exam vouchers: SRP
$89 USD (Academic Price: $69.50 )
• Courseware eBooks: $40 USD• Practice tests: $39.95 USD
Site license• Annual site license: $7,000 USD
(Higher Ed)• Access to all HP ATA exams• Bridge and official curriculum eBooks• Practice exams and self assessments
Hands on experience Onsite lab• Equipment configurations
provided• Cost varies per lab, classroom
use discount• Requires faculty with technical
expertise
HP Remote lab• $1,500 USD per course• Designed for 16 students, 8 1-hour lab
sessions per semester/quarter
Optional additional elements
• eBook: $40 USD• Textbooks: $60 USD• Additional Remote lab time: $TBD USD Per hour
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
IT Pro
IT SMB Level Employabilit
yIT
ApprenticeInternship
ReadyInformatio
n Worke
r
Client Storage Servers Networking Solution (Cloud)
A+ Storage+ Server+ Network+
Academic certification program positioning
Technology Domain
Em
plo
yer
Expect
ati
ons
HP ATA
CCENT
CCNA
Cloud+
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
HP Institute FAQsQ.Is the content specific to HP hardware and software or is it skills
development focused?
A. The program objective is to provide career skills that graduates can leverage regardless of equipment brand. Practical experience and examples are provided via HP solutions so some HP specifics are unavoidable. The content is balanced between HP specific and broad applicability to maximize value to the students.
Q.How can I train my faculty to offer HP Institute’s courses
A. HP and Certiport will develop a strategy with you using the HPCE program to certify your professors.
Q.How much does it cost to establish an HP Institute in my University?
A. It depends on region, lab facilities location (on-site or virtual), number of courses offered per semester and other variables.
Q.Is there a minimum/maximum number of courses that we have to commit to offer every semester?
A. No.
Q.How much do I charge for HP Institute courses/certifications?
A. The University decides.
Q.Will there be other HP Institutes in my country, region?
A. This is not an exclusive program. However, HP is looking for lead institutions to partner with and there will be strategic benefits to coming on board first.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23
HP ATA prepares students for employment in these important IT job roles:
Who should certify?
• Cloud specialists• IT administrators• Network administrators• PC client architects• Systems engineers• Server administrators• Solution architects • Storage architects• Support technicians
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
Designing and deploying connected device solutions
HP ATA—Connected Devices
• Given customer business requirements, design a multidevice, connected client solution incorporating PCs, tablets, and/or mobile internet clients in a small and medium business environment
• Install and configure connected client solutions• Administer and troubleshoot connected client solutions
Prerequisite for HP ATA – Cloud certification
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
Designing and deploying network solutions
HP ATA—Networks
• Given customer business requirements, design a wired and wireless network solution in a small and medium business environment
• Install and configure wired and wireless network solutions
• Perform administrative, operational, and network management tasks
Prerequisite for HP ATA – Cloud certification
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26
HP ATA—Servers and Storage
• Given customer business requirements, design a server and storage solution in a small and medium business environment
• Plan and design HP and industry-standard server and storage solutions
• Install and configure HP and industry-standard server and storage solutions, including server OS and management software
Prerequisite for HP ATA – Cloud certification
Designing and deploying servers and storage solutions
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
Designing and deploying cloud solutions
HP ATA—Cloud
• Given customer business requirements, design end-to-end IT solutions that include onsite, hosted, and cloud based solutions in a small and medium business environment
• Identify and describe industry-standard cloud and virtualization technologies and their implications for customer needs
• Install and configure end-to-end IT solutions• Administer and manage end-to-end IT solutions
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
HP ATA Program Country Business Plan•Investigate and document overall market opportunity
–Identify and prioritize key target customers•Establish sales commitments •Identify investment requirements
–Identify courseware localization partner (Certiport partner or 3rd party agency)–Marketing plan
•Work with Eldon to develop Opportunity Assessment (OA)–Perform ROI analysis
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29
Discovery
• Identify sponsors (e.g. from education sector ) within HP, aim at executive sponsorship
• Establish a relationship with Certiport's local VAR, understanding of their business model
• Build a linkage between Certiports VAR and HP functions (sales, marketing and PR)
Plan
• Run a launch workshop to list the key (country specific) supporting messages, initiatives
• Together with Certiport’s partner, identify local supporting bodies, seek government sponsorship
• Determine launch goals, target audiences identify budget requirements, obtain approval
Launch prepara-tions
• Secure the key speakers (which determines the launch date), location, catering, collaterals• Manage the invitation process, facilitate reg calls with team, brief the speakers about the event• Secure 1-3 local institute quotes, prepare the press release and gain an approval
Go live
• Manage on-site launch activities, send out the press release
• Capture leads, set up follow up meetings• Press interviews
Post Launch
• Run a post mortem call of the launch (final coverage, budget..)
• Set up a "rolling thunder" process to capture joint PR opportunities with first HP Institutes coming onboard
• Evaluate convergence rate, (ROI)
“HP Institute” launch steps
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you