© Copyright 2011 Hewlett-Packard Development Company, L.P ... · Title: Presentation title goes...
Transcript of © Copyright 2011 Hewlett-Packard Development Company, L.P ... · Title: Presentation title goes...
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© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Smart Waste: Tracking e-waste
through RFID-enabled system
Marcelo Pandini
Go-to-Market Operations Manager
Hewlett Packard Brazil
November 29th, 2012
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AGENDA
• Hewlett Packard
• End to End Supply Chain
• SmartWaste Program
• Next Value Capture Wave
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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4 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Did you know?
• We ship more than 1 million printers per week.
• We ship 48 million PC units annually.
• One out of every three servers shipped worldwide is from HP.
• HP Software makes calls possible for more than 300 million mobile phone
customers around the globe.
• HP helps 50 million customers store and share over 4 billion photos online.
• HP supports the top 200 banks and more than 130 of the world’s major stock
exchanges.
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Simplifying technology experiences around the world
HP at a Glance
• Headquarters: Palo Alto, California.
• HP serves more than 1 billion customers in more
than 170 countries on six continents.
• HP has approximately 324,600 employees
worldwide.
• HP's 2012 Fortune 500 ranking: No. 10
• HP's revenue for the four fiscal quarters ended Oct.
31, 2012: $120.4 billion.
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6 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Technology and Industry Leadership
HP Today
• LaserJet and inkjet printers
• x86 servers, Windows®, UNIX®,
and Linux servers
• Desktop PCs
• Thin clients
• Workstations5
• Blade servers
• Total disk storage systems
• Distributed system management
software
• Automated software quality
Ranked #16 on the 2010 World’s Most
Innovative Companies list by
BusinessWeek
Ranked #2 in Newsweek’s Greenest
Big Companies in America list for 2010
#1 on Corporate Responsibility Officer’s
100 Best Corporate Citizens List
Listed as one of the 2011 Global 100
Most Sustainable Corporations in the
World and as a member of the Dow
Jones Sustainability World Indexes
#1in:
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7 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Supply Chain & Mfg Operations
HP Brazil
• 25M+ printers locally mfg since operations startup in 1998
• 20M+ pens locally mfg since operations startup in 2009
• 5M+ PCs locally mfg since 2007
• 3,000+ direct labor
• 10,000+ indirect labor
• 360+ suppliers with 2,500+ parts
• Mfg of 90%+ of HP printers for Mercosur (50% of LAR).
Brazil
Argentina
Peru Bolivia
Paraguay
Uruguay Chile
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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8 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP RFID - History
HP Brazil completes implementation
• 100% Inkjet and LaserJet printers mfg tagging
HP Americas decides to go in 02 fronts:
• NA: Compliance with mandates
• Brazil: Tech value capture as next efficiency curve.
1st HP Pilot @ Memphis DC
HP Pilot @ Brazil: Item level tag, EPC code
+ Memory user
RFID Center of Excellence implemented
HP Brazil Full implementation started
HP Pilot @ Memphis DC – pallet level
HP Pilot @ Richmond – pens master box level
Mfg Process & Efficiencies Control
Supply Chain visibility & control
Point of Sales out of stock
RFID Data analytics support HP Brazil & CM to
improve mfg efficiency
2002
2003
2004
2005
2006
2007
2008
2009
2010
100% Inkjet cartridges packaging tagging per unit
level
100% Laserjet Toners packaging tagging per unit
level © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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9 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Item level tagged and controlled
HP RFID in Numbers
+20M RFID t a g s c o n s u m e d p e r y e a r
+72K EPCs generated per day
+360K RFID r e a d i n g s p e r d a y
+50
RFID r e a d e r s
Manufacturing
Partners 3
+100 R F I D a n t e n a s
+200 SKUs tagged
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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10 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
RFID Center of Excellence
Anechoic Chamber
Portal
Conveyor
Noise
www.rfid-coe.com
Customer Experience
Training
• Case Studies & ROI for RFID
• RFID Implementation
• RFID Middleware
Application Development
• Solutions for operations
Noise & Qualification
• Dynamic Door Portal Test
• Dynamic Conveyor Portal Test
• Static & Tag Performance Test
RFID for Future
• RFID Community (universities and other labs)
• Member of GS1/EPCGlobal, leading standard developments
EPCglobal Accredited Test Center
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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11 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP RFID - History
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
• Application development for electronics manufacturing
• tag size reduction:
4”x 6” 3”x 3” 3”x 1” 1”x 1” (or even fractions of inches)
pallet package product supplies package
• labor intensive, high volume, with diversified materials types environment
• SC Applications development
• 100% pallet readiness achievement
• RIAB - RFID in a Box
• Inventory application (e.g. HUNTER, TUSC)
• Smart Shelf with 100% Tag Detection
• RFID for sustainable supply chain
• GS1 – EPC standards dissemination
• RFID Technology book publication
• EPC Qualification Tests
• RFID Training
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12 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Brazil Ecosystem
End to End Supply Chain
Product
Completion Manufacturing
Product
Completion Manufacturing
Product
Completion
Product Line 1
Product Line 2
Product Line 3
Recycling Direct
Shipment
Dynamic
replenishment
Customer
Use
FFGI
FFGI
FFGI
Inkjet
Printers
Laserjet
Printers
Cartridges
and Toners
Reverse
Logistics
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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13 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
R & D
RFID enabling Cradle to Cradle design
End to End Supply Chain
13
Recycling Suppliers Product
Completion
Direct
Shipment
“Dynamic
replenishment” Manufacturing
Raw
Material
Value Capture
R&D Initiatives aligned with
supply chain integration
Environmental
Sustainability
Reverse
Logistics Customer
Use
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14 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Manufacturing and Logistics
End to End Supply Chain
Recycling Suppliers Product
Completion
Direct
Shipment
Dynamic
replenishment Manufacturing
Raw
Material
Best RFID Implementation 2007
Reverse
Logistics Customer
Use
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15 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Reverse Logistics and Recycling
End to End Supply Chain
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Recycling Suppliers Product
Completion
Direct
Shipment
Dynamic
replenishment
Reverse
Logistics Manufacturing
Reverse
Logistics
Raw
Material
RFID Green Award 2012
Customer
Use
Best RFID Implementation 2007
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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16 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TOP 25 Brazilian Innovation
Project Monitor Group / Exame Magazine
TOP 100 Best IT Projects of 2007 2007 InfoWorld 100
HP RFID - Awards & Accreditation
Innovation Award of Excellence APICS 2007 Corporate Awards
The Best RFID Implementation RFID Journal Awards - 2007
Technology Excellence SCOR Excellence Award - 2007
EPCglobal Accreditation One of the 10 accredited labs WW
XIV Prêmio Automação Inovação e Capacitação em RFID - 2011
2008 PM 50 Award Winners Progressive Manufacturing - Innovation
Mastery
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
XV Prêmio Automação Caso de Destaque - 2012
RFID Green Award RFID Journal Awards - 2012
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SmartWaste G r e e n R F I D P r o g r a m
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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18 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Business Drivers
SmartWaste
• Increasing of environmental
sustainability importance into
business
• Environmental upcoming regulations
and mandates
• Opportunity for materials reinsertion
• Take back supply chain efficiency
• Track and control of very low cost
processes
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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19 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Manufacturing and Logistics
RFID Value Chain
EPC
GENERATION
TAG
PLACEMENT
PRODUCT
ASSEMBLY
PRODUCT
TESTING PALLET RFID
INBOUND
PORTAL
INVENTORY RFID
OUTBOUND
PORTAL
Existing Value:
• Control individual products
• Synchronize with HP serial number and
use single label to control RFID data and
serial number
• Control start and end time of production /
production dwell time Ensure product key
information for the rest of the supply chain
• Ensure pallet / items integrity
• Ensure product traceability
• Ensure pallet / items integrity
• Control FIFO and Aging
• Ensure product traceability
• Process automation ( ex. back flush)
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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20 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Integrating recycling into the value chain
Complementing RFID Value Chain
CUSTOMER
USE
REVERSE
LOGISTICS
RECYCLING
Added Value:
• Control and measure the number of returned products
• Stand alone RFID station positioned in the main flow
• Minimum trainning required
• Connect the information from returned products with the manufacturing throughout
internet
• Deliver information regarding the quantity of materials per type
• Offer perspectives on recycling material forecast for reinsertion
EPC
GENERATION
TAG
PLACEMENT
PRODUCT
ASSEMBLY
PRODUCT
TESTING PALLET RFID
INBOUND
PORTAL
INVENTORY RFID
OUTBOUND
PORTAL
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21 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
SmartWaste
Complementing RFID Value Chain
CUSTOMER USE REVERSE
LOGISTICS
RECYCLING
BUSINESS INTELLIGENCE
PRODUCT INFO (from Manufacturing)
INCOMING
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22 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Project Outcome
Challenges
• The harsh conditions of the operations
• The stand alone model with minimum technical support
Results (from Jul’11 to Oct’12)
• Scope focused on inkjet printers
• About 28K readings, or 100+ tons of equipment collected
• Observed returns from products manufactured from 2009 to 2012
• 20 different SKUs – all inkjet printer models mfg from period above.
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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23 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Next Value Capture Wave
Opportunities through RFID data
• Effective control on recycled quantities against installed base
• Decision support based for materials reinsertion strategies
• Aging evaluation, quality alert
• Data source to support e-waste regulations
Supply Chain links expansion
• Independent Recyclers
• Take Back points (e.g. Stores, Shopping Centers)
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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24 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank You
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.