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<Intellectual output O4 > [1] Title: Creation of Packaging designs and marketing ideas II. Activity Description of the course related to packaging In the third activity, the students will be introduced to concept design of liquid packaging and concept design through workshops with specific goals. They focus on phases of concept design and marketing aspects and they having detailed overview for design process. They follow concept and targets in a systematic way during design process. Students visiting Harvia Sauna manufacturing company who provides saunas, sauna aromas and other sauna equipment’s. During the week the students work in international teams and designing packages for sauna aromas. Students create and designing three different label and box of packaging lines, for example: • Luxury line • Ecological line • Discount line Students also use professional programs like Adobe Photoshop, illustrator and InDesign. On 3D- illustrations and packaging simulation operations they use ESKO (Studio) packaging software. Students need to print each label and box of the packaging line and create a real size finalized mockup. The side project: Calendars in the CD box Each international working group create the artwork and build their own calendar inside CD-box. They create their own illustrations, story and design on specified provided template. In calendar task they need to add names on each month in following languages: Finnish, Danish, German and Spanish. Students need to print each of month and cut out and fit inside the CD-Box. See attachment – pdf with student assignment (Link Detailbriefing.Pdf) Pedagogic/didactic methods: The students work in teams’ whole week. Teacher shows and explains the theory related to assignment from the blackboard. Furthermore, the students have theory and assignment goals descripted. Different ways of learning are taken in respect and cooperative learning methods. Working in same international group the whole week. It gives opportunity to generate and solve many challenges and crisis. Also teachers point of view they need to think carefully how to coach unknown students and instruct them. Best situation is that group work like team and workflow continues systematic and right way.
Transcript of - WordPress.com · company who provides saunas, sauna aromas and other sauna equipment’s. ......
<Intellectual output O4 >
[1]
Title: Creation of Packaging designs and marketing ideas II. Activity Description of the course related to packaging In the third activity, the students will be introduced to concept design of liquid packaging and concept design through workshops with specific goals. They focus on phases of concept design and marketing aspects and they having detailed overview for design process. They follow concept and targets in a systematic way during design process. Students visiting Harvia Sauna manufacturing company who provides saunas, sauna aromas and other sauna equipment’s. During the week the students work in international teams and designing packages for sauna aromas. Students create and designing three different label and box of packaging lines, for example:
• Luxury line • Ecological line • Discount line
Students also use professional programs like Adobe Photoshop, illustrator and InDesign. On 3D- illustrations and packaging simulation operations they use ESKO (Studio) packaging software. Students need to print each label and box of the packaging line and create a real size finalized mockup.
The side project: Calendars in the CD box Each international working group create the artwork and build their own calendar inside CD-box. They create their own illustrations, story and design on specified provided template. In calendar task they need to add names on each month in following languages: Finnish, Danish, German and Spanish. Students need to print each of month and cut out and fit inside the CD-Box. See attachment – pdf with student assignment (Link Detailbriefing.Pdf) Pedagogic/didactic methods: The students work in teams’ whole week. Teacher shows and explains the theory related to assignment from the blackboard. Furthermore, the students have theory and assignment goals descripted. Different ways of learning are taken in respect and cooperative learning methods. Working in same international group the whole week. It gives opportunity to generate and solve many challenges and crisis. Also teachers point of view they need to think carefully how to coach unknown students and instruct them. Best situation is that group work like team and workflow continues systematic and right way.
<Intellectual output O4 >
[2]
Purpose Why do we have this course with our students? In this curriculum, we work with concept design of liquid packaging in a systematic way. International working teams gives extra aspects for concept development and designing. We believe in a project-oriented approach to learning is good way to learn cooperation and team skill. Therefore, we will provide the possibility so they can learn, see and experience from their own activity. Through the workshops the students will experience their strong and weak sides and they will all have a benefit in their self-confidents to finish their task and see the final product. Goal Describe the learning outcomes of the activity. The main task of the week is following: Harvia Sauna company launches a complete new product line of sauna aromas: a deluxe line, an organic line, a discount line. The design should represent the specific line and the target group. There are four (4) steps to the goal.
1. Research 2. Concept 3. Design 4. Presentation
1. Research, Do a design research. Look for other sauna aromas, for organic packaging, for unexpected design ideas. Print the research, discuss in working groups. Use also your prework research. 2. Concept, Define the product names (e.g. Harvia premium; Harvia basic; Harvia organic). Define the aromas. Define the design key elements for packaging and labels in systematic way: material, colours, typography, illustration, pictures. Start with scribbling
<Intellectual output O4 >
[3]
3. Design, designing label and the box of packaging. Create a template for the packaging. Use Illustrator, InDesign, Photoshop and 3D- ESKO Studio software. 4. Go on! - Presentation - Short presentation of working-output (in groups) - Design - Design label and packaging. Create a template for the packaging. Use Illustrator, Indesign and
Photoshop Calendars in the CD box- side project: consist of calendar designing. Each of the international working group create a calendar for common CD box. Student has predesigned several templates where they need to edit and add templates. Students need to create an artwork for every month (pictures, typography, graphic elements). Create the cover with “2016“ combined with artwork and the official LINK logo. They need to add the months on each calendar sheet in the following languages: Finnish, Danish, Spanish and German (ask your friends to get the correct spelling).
<Intellectual output O4 >
[4]
Basic understanding in the following areas: • The student has knowledge and can develop concept designs for different type of marketing
concepts • The student has knowledge for different types of printed materials • The student can develop and design the liquid packaging and as well as finishing this. • The student can develop and design packaging from specified and finishing this. • The student can use a professional graphic design programs like Adobe Illustrator and
InDesign • The student has knowledge and can develop products based on the graphic quality. • The student can engage in international cooperation and constructive contribution to a joint
solution to different requirements.
Learning elements implemented in practical tasks / solutions: • Liquid packaging design and finishing (Label and Box) • Labels design and box installation • Design on different types of bottle surfaces • Working with the structure of box • Working with the preparation of the design project.
<Intellectual output O4 >
[5]
Organization How will the workshop/work be organized – timeline and progression Monday
• Orientation of the week, • Weekly program briefing • Building of international working groups • Introduction of students in international working group (who am I) • Presentation of Prework of students in international working groups • Visit in Harvia Company
Tuesday
• Marketing and Design-project “NEW LIQUID PACKAGING”” o Moodboard, MInd Map, Brainstorming etc. o Process of 3 package lines for sauna aromas: deluxe line, organic line, discount lin
Wednesday
• Creation-process of 3 package lines for sauna aromas: • Deluxe line, organic line, discount line • Briefing of Marketing and Design -Project: “Liquid Packaging” • Presentation of working output in the plenum
Thursday
• Briefing of the side-project: • Students working on a designing side- project
Friday
• Final presentations • Final exhibitions
Production During the week the students work in international teams and designing label and box of packing for sauna aromas. The Major work was to create artwork and design different types of sauna aroma labels and box of packaging. They create and designing packages for three different package lines.
• Luxury line • Ecological line • Discount line
They also create presentation and choose bottles, labels and packages. The side project: CD-Box year calendar.
<Intellectual output O4 >
[6]
Each international working group design and build own CD-box calendar. They create own illustrations, story and design on specified template. Evaluation How will the exercise be measured/evaluated? Students complete three lines of sauna aroma products. They organized presentation with self evaluation of the end of the week and are able to explain their work to the teachers through the exhibition and presentations. The student will have feedback from the teacher on their work and solutions. See the results at http://thebestlink.org Preconditions What is the level of the course, and what is the demanded skills of the students if any? VET intermediate level Prework Does participation in this workshop requires any preparation? You have to make a research about the opportunities and scopes of packaging for liquids (the volume of the liquid packaging should be between 300-500ml). You must bring the best shaped and desgined examples as well as good ecological examples (real products) to the meeting in Jyväskylä and a printed dossier of your research, which you will present at the beginning of the meeting. Authors: Vesa Iltola and Markku Tiihonen, Print Media teachers at Jyväskylä College Finland Place and date: Jyväskylä Finland, November 2015
NEW LIQUID PACKAGING LINK–transnational meeting 3 Jyväskylä, Finland Nov 23–27 2015 Prework Introduction: During the 1st and 2nd transnational meeting of LINK2 we created five different clothing brands for virtual clothing companies. These virtual clothing companies are expanding their product lines now into the wellness and beauty-sector. One of their products will be liquid sauna fragrances. The prework will prepare you for the creation of this new product lines during the transnational meeting.
1. Research:
You have to make a research about the opportunities and scopes of packaging for liquids (the . volume of the liquid packaging should be between 300-500ml). You must bring the best shaped and desgined examples as well as good ecological examples (real products) to the meeting in Jyväskylä and a printed dossier of your research, which you will present at the beginning of the meeting.
2. Presentation:
You have to create a digital presentation of the whole team of students of your country (a "digital identity" of the participants) and put in on the LINK-facebook group until the 15th of november 2015.
3. Flyer:
You have to create a flyer about „Finland“ and „Jyväskylä“ with the most important aspects of the country, the culture, the language and the history. The flyer will be used as a package insert and should fit pleated Format A6 or should cover or carry a liquid packaging (bottle) afterwards.
2/2
The LINK company brands:
»OUTBOX« »THREAD«
»LINK« »GRAB ONE«
»KOLIBRI/PARROT« »FRED &FRIENDS«
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Briefingdesign project
Over 60 years of Harvia sauna bathing
Harvia has developed an extensive range of sauna pro-ducts for the needs of different bathers. The company founded in 1950 by Tapani Harvia has expanded over the decades from a small artist’s forge into world’s leading sauna heater manufacturer and a forerunner in the sauna business. Harvia has remained a Finnish family enterprise and the Harvia companies now employ 300 people.
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Sauna – natural well-being.
Harvia provides solutions for a wide variety of saunas. Whether you are planning to build or remodel a sauna, Harvia’s wide selection caters for all your needs from heaters and sauna benches to ready-made saunas and bathroom saunas. Harvia also offers products for infrared cabins, steam rooms and sauna aromas.
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Task
Harvia launches a complete new product line of sauna aromas: deluxe line, organic line, discount line.The design should represent the specific line and the target group.
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
tinefleischer
a deluxe line, an organic line, a discount line
4 steps to the goal.
1. Research2. Concept3. Design4. Presentation
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
ResearchNovember 24, 8.45 am – 10.15 am
Do a design research. Look for other sauna aromas, for organic packaging, for unexpected design ideas.Print the research, discuss in working groups. Use also your prework research.
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
ConceptNovember 24, 10.15 am – 11.45 am
Define the product names (e.g. Harvia premium; Harvia ba-sic; Harvia organic). Define the aromas. Define the design key elements for packaging and labels: material, colours, typography, illustration, pictures. Start with scribbling.
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Table of key elements Deluxe Line Organic Line Discount Line
Target group
Aroma
Feelings
Pictures
Name
Colours
Additional Colours
Typography
Material
Label
Packaging
Others
DesignNovember 24, 1 pm – 4 pm
Designing label and packaging. Create a template for the packaging. Use Illustrator, Indesign and Photoshop.
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Content(Label & Packaging)
Name (e.g. Harvia premium)
Flavour
500 ml (or 300 ml, 250 ml ...)
Logo Harvia
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Harv
iap
rem
ium
Le
mon
50
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Design labels Design packaging
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Design labels (examples)
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Design labels (examples)
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Design labels (examples)
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Create packaging (examples)
Go on!
Presentation (November 24, 4 pm – 4.30 pm)Short presentation of working-output (in groups)
Design (November 25, 8.30 am – 11.30 am)Design label and packaging. Create a template for the packaging. Use Illustrator, Indesign and Photoshop.
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Design & finishing (November 25, 1 pm – 3 pm)Creating samples
Presentation (November 25, 3 pm – 3.30 pm)Short presentation of working-output (in groups)
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
Thanks and good luck!
New liquid packagingLINK – transnational meeting 3Jyväskylä, FinlandNov 23 – 27 2015
