Community Mobilization & Multistakeholder Engagement CMS Road Show – Luzon PhilDHRAA Partnership...
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Transcript of Community Mobilization & Multistakeholder Engagement CMS Road Show – Luzon PhilDHRAA Partnership...
Community Mobilization & Multistakeholder Engagement
CMS Road Show – LuzonPhilDHRAA Partnership Center29 to 31 August 2013
Learning Objectives
At the end of this session, you should be able to:
Demonstrate increased knowledge of the principles of and key steps in community mobilization;
Apply some tools for engaging different community stakeholders in collective action;
Identify tasks in involving communities and some strategies to facilitate stakeholder engagement.
Your Idea of a “Community”
What comes to mind when you first hear the word “community”?
What is a Community? A set of people that share any or all of the following:
Territory Resources Language Culture Religion Occupation Interests Etc.
We all belong to a community. What are some of the communities you belong to?
What is a Community? People are the heart of a community.
Heterogeneous Diverse needs Different motivations Diverse skills Various resources
How do we bring them together and harness what they have to offer?
Community Mobilization The process of building social relationships in pursuit
of common community interests. Increases participatory decision-making processes by
bringing diverse stakeholders into a common process Expands inclusion of often marginalized populations,
such as women, youth, persons with disabilities, the elderly, and religious or ethnic minorities
Depends on local resources, both human and material Fosters stronger relationships between local
government, businesses, community members and CBO/NGOs
Ensures local ownership of development Promotes a more active and informed citizenry
Community Mobilization: Some Principles
Participation When people are involved from design to
implementation and assessment, ownership is high
Context sensitivity Local solutions to local problems
Empowerment, not dependence Communities as actors, not recipients
Prepare: Get to know the
community
Involve stakeholders
Issue analysis & community
visioning
Develop & execute a community action plan
Sustain
WHO?
WHY?WHAT,
WHERE, WHEN?
DO
!
Steps in Community Mobilization
1. Get to Know the Community
Core area of community development E.g., Livelihood, Maternal health, Public education
Identify a common issue that the community can get involved in.
Gather information on the community & the issue by: Talking to people in the community Talking to community leaders Conducting surveys, FGDs (formal)
Plan for a community gathering or dialogue on the issue.*
2. Involve Stakeholders
Decide who is crucial to involve
Be inclusive
Core group of actors Roles E.g., Who would
be a good infomediary/leader?
Stakeholders: groups and individuals who Primary: are directly involved in the
issue; can affect or are affected by the issue
Secondary: intermediaries; can help facilitate awareness and understanding; can mobilize additional support or resources
3. Organize around an issue
Identify and prioritize current underlying conditions What are the current problems in public education in
the school? (Context) What causes these problems? (Cause) Which of these can we do something about?
(Priorities)
Develop a community vision How does a good public education system in our
community look like? What key changes/improvements are in place?
3. Organize around an issue
Vision - summarize your community’s dream for the future. The vision should be: Easy to communicate to potential new members. Uplifting and inspiring, clearly communicating your hopes
for your community. A reflection of the perspective of the community it
represents.
Mission - state your community mission. It should include: A statement of what it is going to do and why. Widely inclusive language to avoid limiting potential new
members and strategies with which to bring about the vision.
3. Organize around an issue
Community Road Map
4. Community Action Planning
What strategies & activities are needed? Awareness raising Fundraising Capacity building
Who can contribute what? Resources Expertise
Timeline
How do we know we’ve achieved our objectives? Measure , evaluate Keeping track of achievements builds confidence
5. Sustain
Community planning on how to sustain efforts Commitments and roles Next steps: scale up/expand or repeat? Continuous capacity building requirements
Your Role as Community Mobilizer
You as leader Finding leaders in the community
WHICH FACILITATES GREATER COMMUNITY OWNERSHIP AND INVOLVEMENT?
Multi-Stakeholder Engagement
Key Tasks as CMS Area Coordinators Identify school community stakeholders to involve
(macro) Facilitating stakeholder participation in identifying
and solving issues (micro)
Bringing Stakeholders on Board: Mapping
1. The Power-Interest
Grid(Bryson, 1995)
Power to influence the issue High Low
Interest in the issue High Low
Bringing Stakeholders on Board: Mapping
1. The Power-Interest
Grid(Bryson, 1995)
Power to influence the issue High Low
Interest in the issue High Low
Keep satisfied; Meet their needs
Key Players;Manage closely
Minimal EffortKeep informed;Show consideration
Bringing Stakeholders on Board:Mapping
Impact, or influence High Low
Attitude Positive Negative
2. Impact-Attitude Grid
(Riley & Weintraub)
x
x
high
+–
low
*
x
x
*
x*
Top 3-5 Action Points
Exercise: Mapping School Stakeholders
Form 2 groups
Identify 5-8 key stakeholders in CMS communities Parents, students, school administrator, DepEd, local media,
infomediary, teachers, etc.
Group 1: Using the Power-Interest Grid, map stakeholders and identify one action per quadrant
Group 2: Using the Impact-Attitude Grid, map the stakeholders and identify three action points
Assign a reporter. Three (3) minutes to report
Stakeholder Participation
Stakeholder Participation
You’ve identified your key stakeholders…
NOW WHAT?
Plan activities to involve key stakeholders
Keep them involved, from start to finish
Allow them to find solutions to their problems
Empowerment is not about telling them what to do or doing things for them but building their capacity to do
Stakeholder Participation:Scenarios
Scenario 1: The school year is about to start but there are no funds to get the school ready. The classrooms and school grounds are dirty and the furniture are not in their proper places.
a. Talk to the principal and compel her to find funds for cleaners.
b. Clean the entire school yourself.c. Mobilize school community members to volunteer
to get the school ready.
Stakeholder Participation:Scenarios
Scenario 2: You want to set up regular data updating activities for CMS in a new school. However, you live in a different city and it’s costly for you to keep traveling to the school to coordinate the activities. What’s the best way to empower the school community to conduct monitoring?
What are concrete ways to get community stakeholders to participate during… Planning sessions Community dialogue Problem-solving sessions ?
Stakeholder Participation: Strategies
Brainstorming Generate as many ideas Suspend judgment Encourage creativity Everyone pitches in
Sample Process Individuals write down ideas Ideas are posted and similar ideas grouped together Group reviews ideas
Enhances ideas Adds other ideas
Stakeholder Participation: Strategies
Stepladder technique Individuals to small groups to big group Allows every individual to contribute Results in a few, well thought out ideas
Sample Process Each individual writes down an idea Form groups of two and enhance the ideas The process is repeated in groups of three, four, etc.
until only two groups remain Big group comes together to share and finalize ideas
Stakeholder Participation:Strategies
Contributions Assessment Begins with what each individual can contribute Action-oriented Good way of securing commitment and active
involvement of members
Sample Process Each individual writes down 1-2 things they
contribute These are posted and shared to the big group Group constructs a workplan based on
commitments and adds what else can be done
Roleplay Exercise
Problem: How can we increase awareness on the lack of textbooks in the school?
Roles Area coordinator (Facilitator) Local DepEd representative Parent leader Student representative Local media Local business owner
Decide on a strategy for facilitating stakeholder participation: brainstorming, stepladder, contributions assessment
Roleplay Exercise
Reflect on your experience. Did everyone participate? Why or why not? How did the process ensure participation of
stakeholders? What was the role of the facilitator in the process?
Stakeholder Participation:Tips for Community Mobilizers
Compel: Anchor participation on their interests E.g., Parents want their children to have access to
good quality education
Invite stakeholders to bring in their resources and knowledge to the process E.g., Local businesses can donate resources to
schools, as part of their CSR program
Facilitate local participation on coming up to solutions to problems
Other Activities to Involve Stakeholders in
Joint Context and Stakeholders Analysis
Awareness Raising Campaigns IEC, Fun run, Fiesta, Word-of-mouth
Monitoring activities Data updating
Multi-stakeholder Problem-Solving Sessions
Resource Generation Fundraising
Salamat!