‘‘Choosing Health’Choosing Health’Jackie MeekisonJackie Meekison

Senior Occupational Fitness Advisor Senior Occupational Fitness Advisor Lothian & Borders Fire & Rescue ServiceLothian & Borders Fire & Rescue Service

‘‘Choosing Health’Choosing Health’The Government - OutcomesThe Government - Outcomes

The White PaperThe White Paper

Where do we fit in?Where do we fit in?

A change in service provision?A change in service provision?

The Government - OutcomesThe Government - Outcomes

EconomicEconomicEducationEducationCommunityCommunityHealthHealth

‘‘The health of the nation’The health of the nation’

‘‘Fat cities flounder, fit cities flourish’Fat cities flounder, fit cities flourish’

‘ ‘Choosing Health’ Choosing Health’ The Public Health White PaperThe Public Health White Paper

Core PrinciplesCore Principles

Informed choiceInformed choice

PersonalisationPersonalisation

Working togetherWorking together

The ChaptersThe ChaptersShared set of priorities for actionShared set of priorities for actionHealth in the consumer societyHealth in the consumer societyChildren & young peopleChildren & young peopleLocal communities leading for healthLocal communities leading for healthHealth as a way of lifeHealth as a way of lifeA health promoting NHSA health promoting NHSWork & healthWork & healthMaking it happen – national & local Making it happen – national & local deliverydelivery

Government Conclusion:Government Conclusion:““We will continue to develop ideas and action, We will continue to develop ideas and action,

learning from experience to help people choose learning from experience to help people choose health in the 21health in the 21stst Century. It is the next step in Century. It is the next step in our journey towards engaging everyone in our journey towards engaging everyone in choosing health and tackling health inequalities. choosing health and tackling health inequalities.

It is the beginning of a journey to build health It is the beginning of a journey to build health into government policy and ensure that health is into government policy and ensure that health is everyone’s business. We have set ambitious everyone’s business. We have set ambitious targets for health. The government is serious targets for health. The government is serious about ensuring that these commitments are met about ensuring that these commitments are met and that this time we get sustained and focused and that this time we get sustained and focused action to improve people’s health”.action to improve people’s health”.

‘‘Choosing Activity’ Choosing Activity’ A Physical Activity Action PlanA Physical Activity Action Plan

Aims include:Aims include:Halt the year-on-year increase in obesity amongst children Halt the year-on-year increase in obesity amongst children under 11 by 2010.under 11 by 2010.

Increase the take up of cultural & sporting opportunities by Increase the take up of cultural & sporting opportunities by adults & young people aged 16 & above from priority adults & young people aged 16 & above from priority groups.groups.

Enhance the take-up of sporting opportunities by 5 to 16 Enhance the take-up of sporting opportunities by 5 to 16 years olds.years olds.

Lead the delivery of cleaner, safer & greener public places Lead the delivery of cleaner, safer & greener public places & improvement of the quality of the built environment in & improvement of the quality of the built environment in deprived areas.deprived areas.

Choosing Activity in a Choosing Activity in a Consumer SocietyConsumer Society

Goals:Goals:Ensuring that people in all parts of society get the Ensuring that people in all parts of society get the

information they need in order to better information they need in order to better understand:understand:The links between activity & better The links between activity & better healthhealthThe opportunities in daily life to be The opportunities in daily life to be active.active.

Choosing Activity in the Choosing Activity in the WorkplaceWorkplace

Goals:Goals:Encourage employers to engage & Encourage employers to engage & motivate staff to be more activemotivate staff to be more active

Provide employers with support such as Provide employers with support such as practical advice and examples of best practical advice and examples of best practicepractice

Where do we fit in?Where do we fit in?ActionAction

A Captive Audience!A Captive Audience!

Informed choiceInformed choice

PersonalisationPersonalisation

Working togetherWorking together

Delivery – Alternatives?Delivery – Alternatives?SHAWSHAWSport England – ‘Everyday Sport’Sport England – ‘Everyday Sport’Active TravelActive TravelCorporate Team Events ‘Corporate Team Events ‘activityactivitymix’mix’BBC Big Challenge BBC Big Challenge

A Change in Service Provision?A Change in Service Provision?DeliveryDelivery

What do you deliver at the moment?What do you deliver at the moment?

Who does it impact on?Who does it impact on?

Is it a traditional level of service Is it a traditional level of service provision?provision?

Can you implement change?Can you implement change?

““It shows no-one knows how It shows no-one knows how fast a man can run”fast a man can run”

Asafa PowellAsafa Powell