case study: mogl.com

Why MOGL Chose Radius to Fuel their Successful Inside Sales Team with Quality Leads

who will find this case study helpful:

Sales DirectorsTeams experienced with Salesgenie/InfogroupCollaborative inside and outbound teamsTeams searching for tech savvy business ownersSales organizations using a CRM

“Other providers just couldn’t update fast enough. Reps using other databases called way too many closed businesses.”

-chase mcbride, inside sales director

the problem

MOGL offers a customer loyalty technology that rewards customers for visiting local restaurants. Competition in the customer loyalty space is hot, and to stand out, MOGL needed to partner with as many local restau-rants as possible.

meet mogl.comMOGL made a smart decision – run concurrent pilots of popular sales leads solutions Salesgenie and Infogroup against Radius. With steep market competition, finding the right solution to quickly deliver accurate data on their target prospects was critical to MOGL. Radius immediately outperformed and has helped MOGL separate from their competitors.

the solution

When everyone claims to have the best data available, how do you know who to trust? MOGL ran concurrent pilots with Salesgenie, Infogroup and Radius to find a provider that best suited their require-ments. They needed a solution that offers:

- Accurate data on open businesses to reduce time spent reaching out to closed businesses and calling incorrect contact numbers

- Businesses that show attempted growth indicators, such as frequency of daily deals and activity on social media.

- The ability to sort prospects by tech-savviness, such as website presence

MOGL launched a sales team of sixteen feet-on-the-street reps to sell their loyalty program across California. As revenue grew, their sales team needed to grow accordingly. MOGL hired a team of inbound reps to scale their sales growth, but the inside sales team had nowhere to start without a fresh source of accurate leads.

the results“Radius turns outbound into inbound.” - Inside Sales Director + Directors and managers craft unlimited and hyper-targeted lists+ Inside and outbound sales teams are equipped with highly qualified prospects+ Short pre-call research time and improved connect rates

how radius stacked up against two of the most popular market solutions

director’s results salesgenie & infogroup radius

Control of Data Data Dump Interaction within lists

User-Friendly Fragmented Easy to use

Simple Implementation Lack of confidence Didn’t need training*

sales rep’s results salesgenie & infogroup radius

Data Accuracy High %of businesses were closed Simply better quality

Workflow Interface was unmotivating Lots of mileage from every list

Insightful Conversations Many non-english speaking “leads” Cold calls like inbound conversations

“I’m able to project more confidence in the data when I pass it off to the team – and in turn the reps are more confident in their sales calls and emails.”-chase mcbride, inside sales director

MOGL not only boosts daily activity and sales, but they also enhance their go-to-market strategy. Here’s how MOGL empowers smart prospecting using Radius.

new market strategy1. Email 50-100 businesses per day to build criteria for target market2. Evaluate businesses with highest response rates3. Record successful criteria a. Businesses that have run daily deals b. Businesses that have websites4. Build list based on high-response trends5. Adjust list to reflect businesses with highest likelihood to buy as market shifts

contactLet’s set up a chat for 10 minutes. We’d love to help.

1.855.RADIUS-0 info@radiusintel.com

about usIdentifying and engaging with the right local businesses can be overwhelming due to the disorganized — and often contradictory— nature of local business information. Radius Intelligence has amassed unmatched data that documents the existence and activities of over 26 million small and medium-sized U.S. businesses. Using Radius, businesses are empowered to prospect smarter and accelerate sales.

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radius.com

Smarter sales, faster.Data for prospecting smarter.Insights for closing faster.