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ContentsIntroduction ..................................................................................... 1

Two Ways to Profit by Using One-a-Day Lay Compounding .......................................................................... 2

Bankers or Blowouts? ................................................................13

Why Bookies Hate the Each-Way Double Bet and How You Can Profit .....................................................................21

How to Consistently Profit From Backing Horses to Place ..............................................................................26

Get Ready for the Football Season with These Profitable Niches ..........................................................................33

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1© Canonbury Publishing Ltd

IntroductionI know how frustrating it can be that all the best systems seem to cost a fortune just when you don’t have the cash to try them out. That’s why you’ll find here my favourite blueprints that are absolutely free of charge.

And you can contact me at: [email protected]

All the best

Clive KeelingEditor, What Really Wins Money

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Two Ways to Profit by Using One-a-Day Lay Compounding I love the idea of compounding and its relation to the Bet-ting exchanges. Laying opens up a whole new avenue if you want to start small and use compounding to snowball your betting bank over a year.

I have a couple of strategies I want to share with you which could enable you to meet your compounding betting tar-gets.

But first, a reminder on what exactly compounding is...

Compounding is ‘the ability of an asset to generate earn-ings, which are then re-invested in order to generate their own earnings.’

Put simply, if you compound a £100 betting bank by 1% daily, here’s how the bank would progress:

Day 1 £100 + 1% = £101Day 2 £101 + 1% = £102.1Day 3 £102.1 + 1% = £103.12Day 4 £103.12 + 1% = £104.15

And so on.

The betting bank is not growing by 1% of £100 each day, i.e. £1, £2, £3, £4. The betting bank is rising by 1% of the new rolling betting bank each day, as shown above.

The gains from the early stages of compounding are neg-ligible, but a few days, weeks, months down the road, the

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power of compounding starts to blossom. Do this for a year and the betting bank (from a £100 starting bank and com-pounding 1% per day) becomes £3,740.

Here are a couple of strategies which could enable you to meet your daily compounding targets of 1% of your betting bank. (Or even lower!)

Strategy 1 – Lay the reverse forecast

Lay the what now? A reverse forecast is a bet where you select two horses in a race. These two horses must finish either first and second, or second and first. Imagine how difficult it is to find the winner of a race, let alone the two horses who will finish first and second!

As a layer, this market is a lot more appealing, and is one of the new markets available at www.betfair.com at selected horse races. Imagine how easy it is not to select the horses who will finish first and second in whatever order! Use this market and make your 1% per day.

As I said earlier, the arrival of laying can really help improve your chances of increasing that betting bank by 1% a day.

Here’s a recent set of results after I tried out this strategy at www.betfair.com. The column on the far right is the profit made in sterling:Race Date Time Bet Settled Profit

Horse Racing / Weth (RFC) 17th Mar : Reverse FC 17-Mar-15 17:15 17-Mar-15 17:25 1.88


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Horse Racing / Wex (RFC) 17th Mar : Reverse FC 17-Mar-15 16:25 17-Mar-15 16:31 1.91


Horse Racing / ChelmC (RFC) 16th Mar : Reverse FC 16-Mar-15 16:30 16-Mar-15 16:33 2.43

Horse Racing / Taun (RFC) 16th Mar : Reverse FC 16-Mar-15 16:20 16-Mar-15 16:33 1.99

Horse Racing / Sthl (RFC) 16th Mar : Reverse FC 16-Mar-15 16:10 16-Mar-15 16:17 1.54




Horse Racing / Hex (RFC) 12th Mar : Reverse FC 12-Mar-15 16:55 12-Mar-15 17:04 2.28



Horse Racing / Hunt (RFC) 11th Mar : Reverse FC 11-Mar-15 17:30 11-Mar-15 17:37 1.61





Horse Racing / Sedge (RFC) 10th Mar : Reverse FC 10-Mar-15 16:55 10-Mar-15 17:06 8.44


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Horse Racing / Sedge (F/C) 10th Mar : Forecast 10-Mar-15 14:20 10-Mar-15 14:29 1.13


Horse Racing / Plump (RFC) 9th Mar : Reverse FC 09-Mar-15 16:30 09-Mar-15 16:42 2.06





Horse Racing / Ayr (RFC) 6th Mar : Reverse FC 06-Mar-15 16:45 06-Mar-15 16:56 3.54

Horse Racing / Leic (RFC) 6th Mar : Reverse FC 06-Mar-15 15:50 06-Mar-15 15:58 4.07

Horse Racing / Ayr (RFC) 6th Mar : Reverse FC 06-Mar-15 15:40 06-Mar-15 15:49 4.9


Horse Racing / Sand (RFC) 6th Mar : Reverse FC 06-Mar-15 14:20 06-Mar-15 14:29 1.48


Horse Racing / Carl (RFC) 5th Mar : Reverse FC 05-Mar-15 16:45 05-Mar-15 16:57 2.28

Horse Racing / Clon (RFC) 5th Mar : Reverse FC 05-Mar-15 15:35 05-Mar-15 15:43 5.17

Considering that I was selecting a reverse forecast to lay in a number of races in one day, it should be even easier for

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you to find one selection a day, every day which profits.

Practical considerations...

You will ideally need specialist software which will enable you to place a bet where your stake is less than the Betfair standard minimum stake of £2. Fairbot, at $97 a year, from www.binteko.com is the software I use.

Here’s an example from a race at Wolverhampton...

When you look at ‘Horse Racing Today’s Card’ at www.betfair.com or through your betting software, the Reverse Forecast market is denoted as ‘RFC’.

Here I have selected a numbers pairing 1 and 5...

I layed 1-5/5-1 Reverse Forecast to win £1 at odds of 75. (Ouch!)

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Here’s the main market at www.betfair.com:

This looks like a race between horses numbered 8, 5 and 6 with a big price gap to the fourth horse and fifth horse.

Horse number 8 won this race, so I meet my target for the day.

Look in the Win market for big fields and ideally for mar-kets where the odds for each horse is really tight, signalling a very competitive race.

Another strategy for compounding profits...

Football bettors will be well aware of the Half-time/Full-time markets available for all major matches.

Why not exploit this as a layer, and earn your 1% profit that way?

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Here’s a recent selection of successful Half-time/Full-time lays, in order to help you believe that it is possible to select just one a day to successfully lay. Bear in mind that there were multiple selections in a single day in the examples below:Match Date Time Bet Settled Profit

Soccer / Sevilla v Elche : Half-Time/Full-Time 15-Mar-15 18:00 15-Mar-15 19:49 7.04

Soccer / Malaga v Cordoba : Half-Time/Full-Time 15-Mar-15 16:00 15-Mar-15 17:49 17.21

Soccer / Wolfsburg v Freiburg : Half-Time/Full-Time 15-Mar-15 14:30 15-Mar-15 16:18 14.82

Soccer / Chelsea v Southampton : Half-Time/Full-Time 15-Mar-15 13:30 15-Mar-15 15:23 19.67

Soccer / Kayserispor v Altinordu : Half-Time/Full-Time 15-Mar-15 11:30 15-Mar-15 13:25 21.53

Soccer / Burnley v Man City : Half-Time/Full-Time 14-Mar-15 17:30 14-Mar-15 19:22 12.19

Soccer / Arsenal v West Ham : Half-Time/Full-Time 14-Mar-15 15:00 14-Mar-15 16:52 10.76

Soccer / CSKA Moscow v Mordovia Saransk : Half-Time/Full-Time 14-Mar-15 13:00 14-Mar-15 14:49 10.48

Soccer / Valencia v Deportivo : Half-Time/Full-Time 13-Mar-15 19:45 13-Mar-15 21:33 19.12

Soccer / Napoli v Dinamo Moscow : Half-Time/Full-Time 12-Mar-15 20:05 12-Mar-15 21:56 26.84

Soccer / Wolfsburg v Inter : Half-Time/Full-Time 12-Mar-15 18:00 12-Mar-15 19:53 13.67

Soccer / Zenit St Petersburg v Torino : Half-Time/Full-Time 12-Mar-15 17:00 12-Mar-15 18:51 18.19

Soccer / Chelsea v Paris St-G : Half-Time/Full-Time 11-Mar-15 19:45 11-Mar-15 21:37 41.69

The profits are not representative of what you would achieve through compounding to win 1% per day. I was us-

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ing my own money to try another strategy and was pleased with the profits, and thought that this market could perfect-ly suit compounding.

With this strategy I look for an underdog not to win at half-time or full-time. By laying the underdog, we are covering all other eventualities in the market.

Here is how I would place a bet... Let’s say I have selected Monaco/Monaco. I have decided to lay Monaco/Monaco. This means that if Monaco win at half-time and at full-time, I will lose. If any other combination comes in, I win. Usually the bet can be done and dusted by half-time if the team has not won at half-time.

As you see above, I can lay using a stake smaller than Bet-fair’s £2 minimum. Incidentally, Arsenal won this match 0-2.

At www.betfair.com, click on ‘Football’, and ‘[Today’s] Cou-

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pon’ (‘[today]’ is replaced by the day, e.g. Thursday, Friday, etc).

Which matches should you choose? I would look for a match that has a relatively strong favourite. As we are deal-ing with the betting exchanges, in particular www.betfair.com, look for teams at decimal odds of 1.6 or lower.

Here is one such match:

Olympiakos are 1.26 shots.

Now scroll down to the Half-time/Full-time market:

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I would look to lay the underdog Asteras Tripolis/Asteras Tripolis at half-time/full-time. If using www.betfair.com only, your minimum stake is £2. If using something such as Fairbot at www.binteko.com, I can look to only win my target profit – in this case I will set it at £1. As I say, this is the advantage of software over www.betfair.com as we can circumvent the minimum £2bet minimum.

Olympiakos led 1-0 at half-time so this lay was a success by half-time.

Bottom line

If you want to try compounding, then consider these two markets. I do like betting in markets in which it is a struggle for the backer to profit.

I will be starting a retrospective blog post at www.what reallywinsmoney.co.uk, keeping you updated as to how my own actual compounding exploits get on. I will be starting with a £100 betting bank and focusing on earning 1% (or

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more) per day from one or two bets in either or both of the markets shown above. I think you will find it interesting reading.

Negatives? In a newsletter whose ‘Systems and Tipsters Update’ seems to revolve around a discussion on value, you will find no value here whatsoever. The Reverse Forecast Markets at www.betfair.com are illiquid. You’ll be risking a large proportion of your betting bank on any one lay, which flies in the face of common sense betting practices.

Follow my adventures though. Remember, you only need one success a day. Both markets offer high probability suc-cess rates for layers. (Quite simply because these markets are so difficult for backers!)

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Bankers or Blowouts?Before I begin, let’s actually define what a ‘banker bet’ is...

A banker bet is a bet placed on a red-hot favourite – said bet is expected to win. Banker bets are sometimes used in permutations and accumulators and are the bets that must win. A banker bet, by its very nature, is a short-odds bet. I would personally select my banker bets under odds of 1.5, and generally would see odds of 1.4 as relatively high in banker bet circles.

In this article I’d like to pass on some of my ideas as regards banker bets and show you where you can find banker bets for free, which have increase a betting bank 10 fold in as little as 5 months.

The potential is certainly there for producing long-term consistent gains without the mental anguish of long losing runs.

Let me show you my very first venture into banker bets and then suggest some distinctions you can use in order to ensure a long-term profit which comes from high percent-age strike rates.

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Here’s a quick snapshot of my Betfair account with banker bet profits from the beginning of October 2014:

Using £100 stakes, a profit of £387.71 was achieved. The returns, by and large, are small to £100 stakes, varying from £4.44 to as much as £32.51. But I hope you see that added together, they produce a very good stream of profits.

Here’s a close-up of the betting markets I used at this par-ticular period. And then I’ll show you the one key which could increase the strike rate...

My first experiment with banker bets focused primarily on one sport – tennis. What do these banker bets I have listed above have in common?

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Look at the players: Sharapova, Nishikori, Raonic, Serena Williams, Andy Murray, Marin Cilic, Rafael Nadal, Berdych, Djokovic. Even if you are not a fan of tennis, I think you will agree that nearly all of these tennis players are household names – top 10 or even top five players and heavily fancied: bankers in anybody’s books, ordinarily.

Look at the betting markets used. There were predominant-ly two betting markets used – the Match Odds market and the Set Betting market.

Here’s the first key to potentially increasing your strike rate: the bets were placed mostly after the first set was won by the strong favourite.

I looked, oftentimes, at the Set Betting market (usually backing 2-0) in order to find my banker bet. In other words, I employed the in-play betting facilities at www.betfair.com, in order to find bets with a high percentage chance of winning.

I also looked at football for my banker bets. I generally ap-ply the same criteria as the tennis bankers, i.e. placing bets in-play. Here’s a look at the football banker profits:

The markets used predominantly for football banker bets includes the Match Odds, Half-time and Halftime/Full-time markets.

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As I write, Hong Kong were entertaining Argentina in a recent friendly. By waiting in-play, I was able to back Argen-tina to win at half-time at odds of 1.2 (£100 stake returns £20). Was this a banker bet? Well, let’s look at the facts...

Hong Kong are not going to beat Argentina, unless Argen-tina consent to play the match blindfolded and with their shoelaces tied together.

Argentina’s odds in the Match Odds (the win market) were 1.05 (£100 stake returns a measly £5). Surely they can score one goal within the first 45 minutes of football? The scoreline was 0-3 to Argentina at half-time.

And so to a second key to banker bet success: why not in-clude lay bets?

In the list of football banker bets above, I layed Krasnador/Everton in the Half-time/Full-time market and layed Besik-tas against Tottenham in the Half-time market. The returns were banker bet equivalents to backing a selection at 1.2 odds.

The banker bet blueprint

Don’t dismiss short prices. A judiciously selected banker bet can continue the flow of profits.

1. List all potential banker bets by the time of the bet and the odds, from the in-play coupon at www.betfair.com for tennis and football. For football, you can also use the odds-on coupon at www.willhill.com. www.paddypower.com have a ‘Bankers Coupon’ for their football bets. It lists all of the banker bets by competition. I generally

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shortlist all selections under 1.45 decimal odds or just under 1/2 in fractional odds.

2. My personal focus is on tennis and football. Shorts odds selections in horse racing are not my definition of banker bets. They tend to be just too unreliable. Choose the market which you know the most about. Of course, it could be rugby, or the NFL. Choose something you enjoy watching and have a greater knowledge of. At www.whatreallywinsmoney.co.uk, my Bankers or Blowouts tips tend to focus exclusively on football. Why? Well it’s the one sport I know the most about quite simply be-cause I run a football trading service called www.drt.club and am “in the trenches” daily.

3. Have a bias towards the household names (tennis, for instance), the top tens, the best teams, the best leagues. I bet you could collect a number of banker bets from the likes of Barcelona, Real Madrid, Chelsea in the football, and Novak Djokovic in the tennis.

4. Research your markets if you can. Leave no stone un-turned. Try to get as many reasons as you can why your selection is deemed a banker bet. Or as I say: ‘justify the odds’.

5. I try to use in-play betting in some matches, as it ena-bles you to bet, say, after that first goal has been scored by the banker team, or that first set has been won by the banker tennis star. In-play betting also enables trading – the ability to ‘cash out’ before an event is even over.

6. I do lay on occasion, mostly in the Half-time and Half-

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time/Full-time markets. Laying in football markets where there are three options, means you are covering two of the three options. Laying in a market such as the Half-time/Full-time market allows you to have eight of the nine results working for you.

7. 7. I like to bank all profits and hope that my initial seed money (let’s say £100) is won back as early as possible.

8. 8. In order to increase your strike rate even further, why not consider only one or two bets per day from your shortlist of potential banker bets?

Banker bets – the negatives...

The ideal is a 100% strike rate, given the short odds we focus on. Of course this is not possible. There will always be a shock result at some point in time that even the most diligent of research couldn’t have envisioned.

Additional resources...

I include a list of ‘Bankers or Blowouts’ for free to What Really Wins Money readers at www.whatreallywinsmoney.co.uk. It provides a list of the bleedin’ obvious short-priced tennis and football bets ( but predominantly football bets.)

How have my Bankers or Blowouts performed?

I think this profit graph will answer that question!

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A £100 starting betting bank, betting to simply £10 level stakes on each selection, has turned that betting bank into £387.60 or 28.76 points profit which is most encouraging.

I have a special staking plan for What Really Wins Money members which has sky-rocketed profits. Here’s the profit graph below.

£100 starting betting bank, using my secret staking plan, produced a closing betting bank from November 2014 to

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April 2015, of £1152 , or 105.2 points profit to level stakes.

Bottom Line

In the review section of the Payback Report, I did mention a couple of banker bet services but I hope this article has shown you that you can select your own banker bets. Spe-cialise in one or 2 sports that you know well, and in the best teams and players in those sports.

Or , of course, as a member of What Really Wins Money, check out my Bankers or Blowouts at www.whatreallywin-smoney.co.uk. Make sure you’re around for the new football season to see if I can continue this excellent strike rate ( oh, and you’ll also get access to my secret staking plan.)

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Why Bookies Hate the Each-Way Double Bet and How You Can Profit Here’s a clue that you’re on the right path as far as finding out what really wins money in our battles against the book-makers. If the bookies don’t like these bets, you can be sure it’s because they’re beneficial to punters. So...

Use the bet the bookies hate! The bookies hate this one par-ticular bet for a good reason: this bet puts the odds in your favour. And what is this bet?

It’s the each-way double

Each-way betting, to remind you, is a form of betting pre-dominantly used in horse racing, providing you with the ability to back a horse to win and also back the same horse to place (in the first three in an eight-runner or more race, and in the first two in a seven-runner or fewer race).

You can enhance your returns markedly by putting selected each-way bets into a double (the winnings from the first bet are transferred to the second bet).

Let’s take a look at an each-way double featuring modestly priced 2/1 and 3/1 selections...

If we back these 2/1 and 3/1 selections in an each-way double, we only need both horses to place in order for our stakes to be returned.

Let me take you through what happens after a 2/1 and 3/1 each-way double where both horses do not win, but finish third in an eight-runner race.

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• The 2/1 horse finishes third at 1/ 2 odds.• The 3/1 horse finishes third at 3/4 odds.

A £20 each-way double – total £80 – would have lost the £20 win part of both bets (£20 each way is a total stake of £40 because we back the horse with £20 to win and £20 to place).

With the second horse at 3/1 – £30 is staked at place odds of 3/4 producing winnings of £22.50. The winnings of £22.50 are added to the £30 stake, resulting in a return of £52.50 – a £12.50 profit on the bet without any horse winning.

If both horses won then we’d have had a £40 win from the 2/1 horse carried over to the 3/1 horse, whose stake is £40 + £20 = £60. If the horse wins at 3/1 the returns are £180. This produces a profit of £220 plus a profit of £12.50 from the place-only bets.

You can try these out for yourself by heading on over to www.aceodds.com/bet-calculator/double.html. Let me show you the calculations from the 2/1 and 3/1 horses placing only:

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As you can see, the total profit is £12.50 and these horses have not even won!

Let’s look at the rather exciting returns from both of these horses winning:

A total profit of £252.50 is an excellent return to £20 each-way stakes.

Try out the different permutations yourself – of one horse winning, one placing, and at shorter or, indeed, bigger odds. The potential of a short-priced each-way double, I think, appeals greatly.

The best way to get the probabilities in your favour is to focus on eight-runner races only. Eight runners offer the smallest horse racing field which will pay out for three places. Any selection will only have to beat five horses to place at least and guarantee a return.

Below is the type of race I would look at for my each-way doubles:

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Betting Forecast: 8/11 A Boy Named Suzi, 7/2 Royale Django, 13/2 So Oscar, 10/1 Baku Bay, 12/1 Rock of Ages, 14/1 Haatefina, 33/1 Black Lily, 100/1 Walk Of Gleams.

Why is the above race suitable for each-way doubles? Well, I like to see an odds-on favourite – that is a favourite whose odds are less than evens. Odds-on favourites usually natu-rally ‘boost’ the odds of the remaining horses.

What else do you notice about this particular race layout? How about the fact that there are two potential outsiders? Did you notice Black Lily at 33/1 and Walk of Gleams at 100/1? I tend to assume that these two will not place. Why is this good news? It reduces the competitive field to six runners – three of whom will place.

That provides us with a 50/50 chance of success!

Admittedly this is not new ground for battle-hardened What Really Wins Money readers: I suppose ‘repetition is the mother of skill’.

Use my usual selections... Use your what now? Let me clarify. As part of your membership you have free access to www.whatreallywinsmoney.co.uk. There you’ll see I provide daily each-way selections.

As an aside, these each-way selections have produced win-ners at decimal odds of 4.9, 3.87, 3.28, 4.63, 8, 17.5, 21, 6.86, 3.6, 7.58, 3.13, 3.65, 8.11, 4.2, and 5.4 – and that’s not to mention some unlucky selections: head-second at odds of 32, second at 46, neck-second at 20.09, second at 30.

Impressive stuff for 2015! My each-way selections are

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divided into two distinctive types. These I call ‘usual’ and ‘speculative’ selections. The ‘usual’ selections are more obvious each-way selections, at relatively short odds, which I want to place at the very least. The ‘speculative’ selections are the less obvious each-way selections, at higher odds.

My goal with these selections is to use the ‘probabilities’ and indeed, the unpredictability of horse racing to hope for a shock result. As you see in 2015, I’ve had winners at odds of 17.5 and 21 (16.5/1 and 20/1) as well as close-second places at odds of 32, 46, 20.09 and 30.

It is with the ‘usual’ selections that I would focus for this each-way double strategy whose focus is with shorter-priced, more obvious horses. This year, 1 January was a superb example of how these ‘usual’ selections can perform. We had winners at odds of 4.9, 3.87, and 3.28; 2 January saw usual selections winning at odds of 4.63 and 8, as well as a faller; 6 January saw usual selections come second at place-only odds of 2.15, third at place-only odds of 3.3, second at place-only odds of 1.87 and first at 4.21; and 10 January saw first at 3.6, second at 4.64, first at 7.58 and first at 3.13, with an unplaced horse at 6.6 odds.

So you see, the potential is there. Do keep an eye on the ‘usual’ selections at www.whatreallywinsmoney.co.uk. I will also be looking at specific race types to see if we can find regular placed horses and the odds smattering of winners.

Try the each-way double out for yourself and become the bookmaker’s best friend... not!

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How to Consistently Profit From Backing Horses to PlaceIn the each-way article in this Home-grown systems sec-tion of the Paypack Report, I described each-way betting as consisting of 2 bets in one. One half of the bet was on the horse to win and the other half of the bet was on the horse to place only.

To remind you, here are the place terms which bookmakers and the Betting exchanges usually apply.

No. of runners/ Place Terms Type of race2-4 runners No place betting allowed

5-7 runners 1st and 2nd; one quarter the odds

8+ runners 1st, 2nd and 3rd; one fifth the odds

Handicaps 12-15 runners 1st, 2nd and 3rd; one quarter the odds

Handicaps 16+ runners 1st, 2nd, 3rd and 4th; one quarter the odds

Did you know, that at places such as the Tote, www.paddy power.com and www.betfair.com, we can now back horses to place only. How much easier is it to find a horse to finish in the top 3 , rather than having to pick a horse to win only.

I contend that it is a lot easier to consistently find placed horses ( 1st, 2nd or 3rd for instance in an 8+ runner race) and to profit long-term.

Here’s a selection system I use which has profited in 2013 and 2014 and is set to profit for the 3rd consecutive year.

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Selections are made for you daily at www.whatreallywins money.co.uk.

This system I have christened the “ 2 horse race placers”.

I get my ‘perceived’ two-horse races from the Racing Post at www.racingpost.com. This information is free.

Here’s how you can access it:

Go to www.racingpost.com, click on ‘CARDS’, where you will gain access to ‘today’s horse racing cards’. Under each meeting, click on ‘show all race cards for this meeting on one page’.

Go through the race cards until you come across a betting forecast which looks like the one below:

Let’s look a little closer at the betting forecast:

This is a ‘perceived’ two-horse race. Why? Va’vite is the 13/8 betting forecast favourite, and Brassick is the second favourite in the betting forecast at 5/2. Look at the price

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gap to the third favourite, Points of View:

5/2 – - – - – 6/1.

This hints that the race will be dominated by the front two in the betting forecast, or in other words, this is a ‘per-ceived’ two-horse race.

I say ‘perceived’, because the betting forecast odds are not the actual odds, but are the opinion of a Racing Post jour-nalist. The first and second favourites with the bookmakers might not be in the same order as they appear in the betting forecast at the Racing Post.

Having shortlisted these race types, we single out the fa-vourite in the live betting market ( the bookmaker’s fa-vourite as opposed to either the Betfair market favourite or the Betting Forecast favourite) and place-back that favour-ite.

There are three main place-only betting specialists: Paddy Power, The Tote and the Betting Exchanges.

For the purposes of this strategy, we will be using the place-only betting markets at www.betfair.com.

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This is what a typical place-only betting market looks like at www.betfair.com:

In the menu on the left, it is the ‘place’ market that we will be interested in. Here, I have accessed the place-only market for the 2.15 Carlisle. My results have been collated using the starting price, or ‘SP’. If you strike a bet using this strategy, I would recommend using Betfair’s SP facility. If we were to place-only back Mr Matthews to SP, we will click on the blue button which says ‘SP’.

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Once you have clicked on , the SP bets page will load ( see above). Note that you are reminded of the place terms for this particular race: in this case, ‘3 to be placed’.

Although the SP facility states: ‘You are betting for Mr Mat-thews to win’; do not be confused. You are betting for Mr Matthews to win his place-only bet (i.e. finish 1st, 2nd, or 3rd – 3rd applies to races of 8 or more horses).

Having collated results, I have noted how, on occasion, the Betfair SP market for place-only betting has offered some very good odds. I have concluded therefore that Betfair SP offers the greatest value for place-only backers.

The profit/loss...

After all, that’s what you want to know about.

Having listed ‘apparent’ two-horse races, we need to wait until the race begins in order to determine the live market favourite ( the favourite with the bookmakers). Once you have determined the favourite, place-only bet to Betfair SP.

There is only one rule when placing your bet. Ensure that the Betfair place only odds for the selection are between 1.1 decimal odds and 1.5 decimal odds.

Here’s a look at the results since 2013 and the reason 2 horse race placers is part of my betting portfolio.

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2013

Since 1 January 2013, there have been 707 bets, a 79% strike rate.

A £100 starting betting bank, betting £10 level stakes con-sistently – that’s £10 per bet in layman’s terms, produced a closing betting bank at the end of 2013 , of £616.50 , or 51 points profit.

2014

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Another January-December profit in 2014. The start of the year was a struggle as the graphs betrays .

For 2014, £100 starting betting bank, betting £10 level stakes – that’s £10 per bet in layman’s terms, produced a closing betting bank at the end of 2014 , of £406.10 , or 30.61 points profit to level stakes.

I am delighted with this 2 years of consistent profits and have high hopes for a 3rd consecutive year of profit.

I provide selections daily for you at www.whatreallywins-money.co.uk under the heading “2 horse race placers”. This is a strategy with a profitable history. Long may it continue.

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Get Ready for the Football Season with These Profitable Niches...Now is as good a time as ever to remind you to check out these football betting niches. All of these niches have been covered in some format in prior What Really Wins Money editions, but here’s a recap.

• The half-time niche (full article in September 2013’s edition) – Football is indeed a ‘game of two halves’. Per-haps narrow your focus to the halftime result? Betfair’s Half-time Score and Half-time Match odds markets al-low us to focus specifically on what the first-half result will be. We can be aided here by the new innovation at www.soccerstats.com – its provision for half-time score stats.

• The second-half niche – By the same token, the second half can be viewed in isolation and turned into a niche of its own. For example, if the match is 0-0 at half-time, and that is an unexpected scoreline, then lay it! Or if the score is 0-0 and goals were expected, back Over 2.5 Goals in time for the second half, at far better odds than were available pre-match. Similarly, there may be a useful niche in laying the halftime score, in the hope for second-half goal action in certain matches.

For the full article on how to lay a 0-0 correct score at half-time, please download September 2013’s edition of What Really Wins Money and read ‘How to profit by placing a simple half-time bet’ (all back issue can be found on the member’s website).

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• The Both Teams to Score market – As this market suggests, we focus on both teams to score. I provided you with a strategy for this in a recent edition of the What Really Wins Money eletter. If you are not already a subscriber to the eletter, sign up today at www.what-reallywinsmoney.co.uk. This niche can be made more profitable thanks to www.soccerstats.com and their new inclusion of both-teams-to-score stats.

• The Over 2.5 Goals market – I wrote about this niche in October 2013’s edition of What Really Wins Money. Note here that I did not say the ‘Over/Under 2.5 Goals’ niche; rather, I honed in on the Over 2.5 Goals market only. Here we want to see three goals or more in total in any one match in order for us to profit. (Incidentally, football traders only need the mere hint that there will be over 2.5 goals in order to profit.)

In October 2013’s article I gave you a five-point strategy which is very accurate in pinpointing matches more likely to feature the 3+ goals we require when betting for over 2.5 goals. Please download this newsletter at www.whatreal-lywinsmoney.co.uk and see if this is a niche which appeals to you.

• The newly-promoted niche – Newly promoted sides in the major leagues (Premiership, La Liga, Seria A, Ligue 1) are worth following as a season progresses. They are more likely to be naturally opposable and could also provide some solid betting patterns and statistics. The Patriarch shared an excellent niche betting strategy in May 2014’s What Really Wins Money.

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• The top-teams niche – Top teams are expected to win a higher proportion of their matches in their prospec-tive leagues. There is a wealth of betting strategies which can be applied to this top-teams niche. For in-stance, why not back all top teams, when not playing each other, in major leagues across Europe each week, in an accumulator? Or do as the Patriarch suggested in May’s What Really Wins Money article. Top teams show specific patterns too at home and away. The sooner you pick these patterns up, the sooner you can, profit from them. A famous pattern is the Jose Mourinho pattern of Chelsea putting together extremely long unbeaten sequences when playing at home.

• The latch-onto niche – In April 2014’s edition of What Really Wins Money I wrote an article called ‘The Hoffen-heim Effect’. Basically, we find a team who show consist-ent betting patterns week in and week out and we latch onto this team. Hoffenheim’s patterns included con-ceding in all away games, over 2.5 goals in each match, only two clean sheets all season, and one goal at least being scored before half-time. These teams start show-ing these characteristics as early as 10 matches into a season, allowing you to profit for the last three-quarters of the season.

• Established goal scorers who have not scored while playing for a while – The top goal scorers in the top teams score regularly. It is when they don’t score regu-larly that you can profit. I’m talking here about the likes of Ronaldo, Messi, Ibrahimovic, Sergio Aguero, Carlos Tevez, and Kevin Doyle (only joking there!). If these

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players are playing consistently in the first team, and go on a run of three or more matches without a goal, start backing them to score.

• Underdog scores first – This is the essence of my Delay React Trade strategy (DRT). Do watch out for a special offer for new DRT subscribers. Hark back to our ‘top teams’ niche: imagine a top team has conceded the first goal, when expected to win. We can, thanks to the In-Play markets, back the top team a goal down and hope they recover, as they should (a recent relevant example being the Ivory Coast 0-1 down against Japan, recover-ing to win 2-1).

• The 85th-minute niche – (Full article available in September 2013’s edition of What Really Wins Money.) Do you want big-odds winners? Then wait until just before the final whistle. I shared this 85th-minute niche with you in What Really Wins Money, and will summa-rise it here. Wait until the 85th minute before looking at a match. You’re looking for potential shock results. I’ll give you an extreme example: Tampines Rovers were playing Harimau Muda B in the Singapore League. Ha-rimau had not won a match all season and were leading 0-2 coming into the last 5 minutes of the match. Tamp-ines Rovers scored in the 86th minute to make it 1-2 be-fore scoring two goals in the 90th+ minute, to win 3-2. The odds available were 135/1. Alas, I only backed with £2! With this niche, the longer you wait, the bigger the potential rewards. I do alert my DRT customers to these bets in my live chats, which will recommence once the new season is under way.

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• The HSA (half-time score away) niche – (See March 2014’s edition of What Really Wins Money.) This niche allows you to back home teams at odds of 25/1 or higher! It has profited well this season. Quite simply, in play, look to back any away team which is leading 0-2 or more before half-time. Alternatively, lay the away team (for a lower return) leading 0-2 or more, away from home, before half-time. Sometimes a half-time cuppa and a word or two from the manager will remind the home team that, yes, they are playing at home, and, yes, they had better pull their fingers out in the second half. Time and again you see a re-invigorated home team in the second half, and an opportunity through their renewed efforts to get back a goal or two.

The above scoreline is precisely what I’m talking about.

• 2-2 coming to the end of the match – This niche as-sumes that both sides are looking to win the match. Why do I assume this? Well, both sides have scored two goals (look too at 3-3 or higher-score draws) and are also susceptible to conceding goals. This suggests a perfect recipe for a last gasp slip-up by one team (and is akin to the 85th-minute niche).

• www.Squawka.com in-play stats – shots on target/

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off target, corners, possession, momentum – (See May 2014 What Really Wins Money.) This year I also introduced you to this free website and how you can profit in play from its stats, specifically the shots on/off target, corners and possession stats. Sometimes these stats will unearth teams who are obviously dominating a match, despite the match perhaps being 0-0.

• Half-time/Full-time lays – This is a new niche I have been looking at. With the Half-time/Full-time markets, we are looking at a bet combining the first-half result and the second-half result. For instance, I recently layed England/England when they played Italy in the World Cup in June. The odds were 4.7. As long as England drew or lost the first half, then I won the bet. If England won the first half, I would win my lay if they lost at full-time.

This is a niche I like to look at, for laying the halftime/full-time results. By laying one specific result, we have a num-ber of other permutations ‘running for us’. Oftentimes, this lay can be over by half-time.

• Lay the draw – ‘Ahhh, this ol’ chestnut’ I hear you mutter. Laying the draw is not dead and buried. It is an excellent niche which you can profit from if you choose your matches carefully. Another way to profit from laying the draw is to wait until the match goes in play. I refer to the 85th-minute niche and the 2-2 niche earlier. Lay any draw in matches that are unexpected draws and in which one team is expected to win.

• The curse of the Champions League – Some teams

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prioritise the Champions League above all else, particu-larly at the business end of the tournament. Here’s an extract from a recent What Really Wins Money eletter: ‘Let’s go back to September 2013. Chelsea were due to play Basel on 18 September. Before that match, they had an away match against Everton. They lost 1-0. On 1 Octo-ber 2013, Chelsea were due to play Steaua in the Cham-pions League. Before that match, they played Tottenham away. They drew 1-1. On 2 November 2013, Chelsea were due to play Schalke in the Champions League. Before that match, they played Newcastle away. They lost 2-0. On 7 December 2013, Chelsea were due to play Steaua in the Champions league. Before that match, they played Stoke City. They lost 3-2. It took a 90th-minute goal for Chelsea to beat Everton in the match directly before their Cham-pions League match against Galatasaray on 26 February 2014. And this week, they beat Galatasaray 2-0 at home. In their Premiership match before this match, they lost 1-0 to Aston Villa.’

Other teams such as Borussia Dortmund and Barcelona tended to lose matches which ordinarily they’d stroll through, all because these league matches occurred just before a mid-week Champions League match.

This could be a great niche for this new season. Note that some of Chelsea’s matches were away from home, so per-haps we should look to oppose major teams who are play-ing a league match just before a mid-week Champions League match, particularly if they are playing away from home in the league match.

• The Soccerstats Tracker – Whilst not being a niche

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per se, I wrote at length in November 2013’s What Re-ally Wins Money about a superb free football software tool which you should use. It is called the Soccerstats Tracker and is found at www.soccerstatstracker.com. It is a free statistical tool which provides a huge array of statistics covering the major leagues. Full details can be found at their website. I would urge you to download this software (the price is right!!) and take a statistical slant towards your football punting.

I am a great advocate for using statistics, pretty much above all else, in coming to my football conclusions – as you can witness at www.whatreallywinsmoney.co.uk.

I also provide stats research for my Delay React Trade football trading service on all of the major football matches every day during the August – April seasons.

Bottom line – I have covered these niches in-depth throughout many 2013 and 2014 editions of What Really Wins Money. Please do make sure you familiarise yourself with each.

Better yet, join DRT where I’ll be highlighting these niche betting opportunities in play during weekend matches for you.

Niches are really a great way to profit from the beautiful game. Find your niche this football season, specialise in it, and profit well.

Did you know that you can access all of the past editions of What Really Wins Money for free at www.whatreallywins money.co.uk? There you will be able to read the full articles for the niches mentioned above.

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