branding

& Building Your Business with the NEW media

Runa MagnusdottirFounder Connected-Women.comCo-Founder BRANDit

You are a BRAND

Big companies understand the

importance of brands.

In the age of the individual, you have to

be your own brand.

www.RunaMagnus.com

www.RunaMagnus.com

www.RunaMagnus.com

REAL-TIME COMMUNICATIONS

One Step Ahead of the Competition

www.RunaMagnus.com

SMARTSOCIAL MEDIA iNTERACTIONS Locate your target audience

• Which social media?• Which forums?• What do they need?• What can you offer them?

www.RunaMagnus.com

SMARTSOCIAL MEDIA iNTERACTIONS

Listen & Monitor

• Online marketing tools• What is your target group

talking about?• Find out what they need?• What can you offer them?

www.Clara.is

www.RunaMagnus.com

SMARTSOCIAL MEDIA iNTERACTIONS

Ask Questions:

• Create valuable points• Get your community talking• Create a buzz• Create engagements

www.RunaMagnus.com

SMARTSOCIAL MEDIA iNTERACTIONS

www.RunaMagnus.com

SMARTSOCIAL MEDIA iNTERACTIONS

Give more:

• 80/20 rule• 20% self promotion• 80% non-self promotion

www.RunaMagnus.com

SMARTSOCIAL MEDIA iNTERACTIONS

The Power of Personal Connections:

• People like to connect with People – not robots

www.RunaMagnus.com

iNTERESTING ONLINE BRANDINGEXPEDIA – FACEBOOK CAMPAIN

Launched March 2011

Mission: Create Word-of-Mouth

RESULTS:Fans from 125.000.- April 1st 2011 to 500.000.- in 14 days!

www.facebook.com/expedia

iNTERESTING ONLINE BRANDING

NIKE

FACEBOOK BUSINESS PAGEVIDEO Message

Campaign: - Write the Future -

Message: Hit the -like- button, watch the future

RESULTS:In April 2011 – 4 million fans www.facebook.com/nike

iNTERESTING ONLINE BRANDING

ZAPPOSThe online giant shoe company

Building up their brand with transparency and authenticity

TWITTER & ZAPPOSCEO Tony Hsieh uses Twitter to share personal thoughts, interesting background details.

Engages his followers to suggest improvements to his company.

April 2011 – got 1,8 million followers

Employees actively engaged www.twitter.com/zappos

iNTERESTING ONLINE BRANDING

Solo-EntrepreneurSVANA, Icelandic EntrepreneurBranding her uniqueness in the online BRANDit magazine:

• Personal photo• Professional video trailer• Links to her web-site• Distributed to women business owners

from over 70 countries

Introducing her BRAND to her target group i.e. European Airport Duty Free Shops.

Results: Contracts are being signed at two major airports.

www.BRANDit.is

Connecting Joy with Success!

Friend me on Facebook - Runa Magnusdottir

Connect me on LinkedIN - Runa Magnusdottir

• Follow me on Twitter -@connectedwomen

Join me & women business owners from over 70 countries at Connected-Women.com

Thank You!