© Bishop’s Stortford Town © Bishop’s Stortford Town Council Council

Bishop’s Stortford Bishop’s Stortford Neighbourhood Plan TeamNeighbourhood Plan Team

for Silverleys and Meads Wardsfor Silverleys and Meads Wards

55thth November 2013 November 2013

The Town Meads and Green BeltThe Town Meads and Green Belt

Stage 1 PresentationStage 1 Presentation

© Bishop’s Stortford Town © Bishop’s Stortford Town Council Council 22

What does the NPPF say?What does the NPPF say? Access to open spaces for sport and recreation, leading Access to open spaces for sport and recreation, leading

to improved health and well-beingto improved health and well-being Planning policies to enhance and protect access and Planning policies to enhance and protect access and

rights of wayrights of way Local community to identify Local Green Spaces via Local community to identify Local Green Spaces via

Neighbourhood PlansNeighbourhood Plans Planning policies to plan for biodiversity and map local Planning policies to plan for biodiversity and map local

ecological networksecological networks Green Belt boundaries only to be altered in exceptional Green Belt boundaries only to be altered in exceptional

circumstances, through preparation or review of Local circumstances, through preparation or review of Local PlanPlan

Inappropriate development of the Green Belt should Inappropriate development of the Green Belt should not be approved except in very special circumstancesnot be approved except in very special circumstances

Local Plans should set out strategy for conservation Local Plans should set out strategy for conservation and enjoyment of the historic environmentand enjoyment of the historic environment

© Bishop’s Stortford Town © Bishop’s Stortford Town Council Council

What do people want? (2020 Vision)What do people want? (2020 Vision)

A wide choice of activities for all agesA wide choice of activities for all ages Ease of access to all activitiesEase of access to all activities A riverside that is easy to access and well-A riverside that is easy to access and well-

used to add value to the townused to add value to the town Parks and open spaces that offer Parks and open spaces that offer

recreation and enjoyment, welcome recreation and enjoyment, welcome wildlife and protect our heritagewildlife and protect our heritage

© Bishop’s Stortford Town © Bishop’s Stortford Town Council Council

IssuesIssues Balance between leisure usage and wildlife Balance between leisure usage and wildlife

protectionprotection Balance between ornamental areas, play areas and Balance between ornamental areas, play areas and

those for fitness and healththose for fitness and health Improve access to the riversideImprove access to the riverside Improve facilities in Castle Gardens but retain Improve facilities in Castle Gardens but retain

traditional styletraditional style Flood riskFlood risk Ownership – BSTC and EHDC – need agreed actionOwnership – BSTC and EHDC – need agreed action Cycle paths and footpaths to provide safe route Cycle paths and footpaths to provide safe route

from north of town to town centre and stationfrom north of town to town centre and station Castle and Mound are unique historical monumentsCastle and Mound are unique historical monuments Green Belt north of A120 at risk of development as Green Belt north of A120 at risk of development as

extension of ASRsextension of ASRs© Bishop’s Stortford Town © Bishop’s Stortford Town

Council Council

OpportunitiesOpportunities

Increase usage of all areas for all age Increase usage of all areas for all age groups, improve happiness, health and groups, improve happiness, health and fitness of residentsfitness of residents

Create better access to wildlife on Create better access to wildlife on riversideriverside

Attract more tourists to the townAttract more tourists to the town Provide cycle and pedestrian through Provide cycle and pedestrian through

routes away from busy roadsroutes away from busy roads Protect Green Belt in perpetuityProtect Green Belt in perpetuity

© Bishop’s Stortford Town © Bishop’s Stortford Town Council Council

Suggested Policy AreasSuggested Policy Areas BSTC and EHDC to work together to create new attractive BSTC and EHDC to work together to create new attractive

areas within Castle Gardens and Sworder’s Fieldareas within Castle Gardens and Sworder’s Field Ornamental Garden areasOrnamental Garden areas Health and fitness activity areasHealth and fitness activity areas Play areasPlay areas To include new paddling pool, multi-use tennis courts, skate park To include new paddling pool, multi-use tennis courts, skate park

and caféand café BSTC to work with EHDC, the EA and developers to improve BSTC to work with EHDC, the EA and developers to improve

access to riverside and improve biodiversity in The Town access to riverside and improve biodiversity in The Town Meads (to become a Local Green Space)Meads (to become a Local Green Space)

Provide safe and effective cycle and pedestrian paths Provide safe and effective cycle and pedestrian paths through the town from ASRs and Rye St to Sworder’s Field, through the town from ASRs and Rye St to Sworder’s Field, town centre and stationtown centre and station

BSTC and EHDC to work with Herts Archaeology Unit to BSTC and EHDC to work with Herts Archaeology Unit to conserve Castle Mound, improve access, arrange conserve Castle Mound, improve access, arrange professional digs in relevant areas near the mound and professional digs in relevant areas near the mound and display any finding in Rhodes Museumdisplay any finding in Rhodes Museum

Protect Green Belt around the townProtect Green Belt around the town© Bishop’s Stortford Town © Bishop’s Stortford Town

Council Council

BrandingBranding Purpose - a messaging hierarchyPurpose - a messaging hierarchy

Attention grabbers (pens etc) - <5 seconds = 1-2 messagesAttention grabbers (pens etc) - <5 seconds = 1-2 messages Grab and make people aware that there is a plan which Grab and make people aware that there is a plan which maymay be of be of

interest, and that they interest, and that they cancan find out more find out more Publicity material (posters, leaflets etc) <5 seconds unless Publicity material (posters, leaflets etc) <5 seconds unless

grabbedgrabbed Grab with the messages from the attention grabbers Grab with the messages from the attention grabbers thenthen add in the necessary detail to encourage them to take action add in the necessary detail to encourage them to take action

The Plan itself (a document) The Plan itself (a document) Conveys all messages and the detailConveys all messages and the detail

Branding ElementsBranding Elements Style Style Number and choice of messagesNumber and choice of messages

Marketing Kinetics recommended message priorityMarketing Kinetics recommended message priority1. stortfordplan.org (stronger than .info) (stronger than .info)2.2. Bishop’s Stortford Neighbourhood PlanBishop’s Stortford Neighbourhood Plan3.3. Your town - your plan (stronger than Your place – your plan)Your town - your plan (stronger than Your place – your plan)4.4. Silverleys and Meads WardsSilverleys and Meads Wards

© Bishop’s Stortford Town © Bishop’s Stortford Town Council Council

Meeting Schedule as agreed Meeting Schedule as agreed 5 November5 November

Meads Stage 1 (was stage 1 & 2)Meads Stage 1 (was stage 1 & 2) 26 November26 November

Town Centre Stage 2Town Centre Stage 2 Feedback from engagementFeedback from engagement

17 December17 December Meads Stage 2 (was ‘reserve’)Meads Stage 2 (was ‘reserve’)

7 January 20147 January 2014 Approve consultation copy, commence formal Approve consultation copy, commence formal

consultationconsultation Early April TBDEarly April TBD

Approve final copy for CouncilApprove final copy for Council 2828thth April TBD April TBD

Council approval of examination copyCouncil approval of examination copy© Bishop’s Stortford Town © Bishop’s Stortford Town

Council Council Based on: October 2014 referendum target, 3 weekly meeting frequency