The Logic of Long-Term Management by Family Manager A Study of Strategy Changes in the Pharmaceutical Industry

1970 2010

The purpose of this study is twofold. First, it is directed to a pharmaceutical industry, to analyze the relationship of the family management and strategy using the strategy group. Second, to point out the problem awareness analysis and viewing angle that has been overlooked in the family business research based on the analysis. Two become clear by this study. First, the import

strategy helped the management of long-term view. Secondly, the superiority of the import strategy, collapsed in the Japanese market strengthening by foreign firms. Finally, the big companies of scale tended to end the family manager in the process of conversion to export from imports. Key words: Pharmaceutical Industry,Mobility

Barrier, Import Strategy Group,Management of a Long-Term View

by Family Manager

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