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A&W FRANCHISING

Tsawwassen First Nations

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• Ryan Picklyk• Director, Real Estate West and Urban

Introduction

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Today…• The A&W Story• Franchising at A&W• What to look for in a franchise• Questions• A&W and Tsawwassen

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The A&W Story• 1956

• The first A&W drive-in opens in Winnipeg• 1960s

• 200 drive-ins by the end of the decade• 1970s

• Became the leader in food court restaurant service• 1980s

• A&W accelerates expansion with freestanding restaurants in Western Canada• 1990s

• Major overhaul of menu, operating systems and design facilities

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The A&W Story• 2000s • Initiated free standing growth plans in Ontario & Quebec• First time ever A&W franchise opportunities offered as a multi-unit offering• Strengthened our position in premium burgers

• 2010s • Unveiled “Urban” concept restaurant as well as new “boomerang” high visibility

free standing design• 800th restaurant opened

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A&W and British Columbia

• This is our home• Head office in North Vancouver• Every corner of the province• One of the strongest markets in the country

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About us• A&W is a Platinum Club member in Canada’s 50 Best Managed Companies program

• Canadian Franchise Association Franchisor of the Year• Canadian Franchise Association’s Hall of Fame Award for outstanding performance and

leadership by a franchise company over a significant period of time

• Pinnacle Award for Franchise Excellence - 2010• Strategy Magazine - Brands Of The Year - 2010

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About us

• Our success is dependant on the success of our franchisees

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Our franchisees• Who is an A&W franchisee?

• Single-site• Staff, managers, operating partners

• Multi-site• Operating partners, area managers

• Operating restaurant locations: • Drive thrus• Shopping Centres• Urban

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Free Standing Restaurant

• 1860 sq. ft.• Located in an area with significant vehicular

traffic• Offers drive-thru service• 50 seats• Staffs approximately 30 people

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Free Standing Concept

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Free Standing Concept

• Add a FS picture

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Shopping Centres

• Food court locations • 200 across the country• 400 – 500 square feet• Staffs approximately 20 people

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Shopping Centres

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Urban Restaurant

• 2010 first Urban restaurant opened in Canada (Vancouver)

• Now 24 Urban restaurants open across the country• Large urban centres• 1200 – 2000 square feet• 20 – 60 seats• Staffs approximately 30 people

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Urban Concept

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Urban Concept

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Franchising

• Our process to identify successful franchisees• Interviews• Testing• Restaurant experience• Equity requirements

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Franchising

• Tools we provide when selling a franchise:• Interviews• Access to existing franchisees• Business Model Worksheet (BMW)• Disclosure Document

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Advantages of a Franchise

• Proven business model• A brand that has value• Access to a peer group• Purchasing Power

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Disadvantages of a Franchise

• All decisions are not your own• You are your neighbour• Fees

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What to look for?

• You’re already a customer• Happy franchisees• Access to information• BMW, Disclosure Document, Franchise agreement

• Be weary of anyone who will tell you how much money you will make

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Questions on choosing a franchise?

?

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A&W and Tsawwassen• A long time coming!• Free standing restaurant with drive thru• Food court location• Operated by a single franchisee• More than 50 jobs • We can’t wait!

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Thank You!

Contact me @ RPICKLYK@AW.CA