Satya Nadella Chief Executive Officer

One Microsoft Way, Redmond,

Washington 98052

Dear Satya Nadella,

Major League Baseball’s All-Star Break would like to personally invite you to be

the official sponsor for the 2017 season’s All-Star Game and the surrounding

events. Baseball is rapidly evolving and the use of technology is becoming

paramount at the Major League level. That being said, we have selected

Microsoft because you are a global leader in technological development and

Microsoft has the ability to improve Major League Baseball immediately.

Microsoft’s ability to produce quality, easy-to-use technology is highly sought

after, when technology is playing a greater role in professional sports. Exit

velocity, route efficiency, and spin rate; these are just a few of the important

data collected for scouting and player evaluation. Solidifying a foundation for

the front office to craft the best roster and formulate a game plan. By partnering

with Major League Baseball, the opportunity provides a national audience to

witness your products in-use while elevating ‘America’s Pastime’ to new levels.

Not only will baseball in North America be influenced by your products, the MLB

has 30 Academies established in South and Central America. Baseball is at the

top of the rankings in terms of diversity among major sports, reaching a global

audience. Resulting in greater exposure of Microsoft technology around the

world and the potential effects on sport.

The MLB All-Star Break is expected to generate economic impacts far north of

$100 million. All events will take place in Miami, Florida, attracting a large

baseball fan base with the Florida sun and the state-of-the-art Marlins Park.

Through the sponsorship agreement, we will make you the official technological

provider of the MLB All-Star Break and possibly future seasons to come. We

propose an agreement of $10 million, in return for exposure through exclusive

use of Microsoft brand products, print and technological advertisements.

Sincerely,

Zach Usselman

Manager – Technological Expansion

Major League Baseball

Our All-Star Game has a rich history dating back to 1933 with the American

League edging the National League 4-2 at historic Comiskey Park, in Chicago,

Illinois. 67 different ballparks have held the game, in 35 different States,

promoting the love for professional baseball across the United States. The All-Star

break was designed to celebrate elite performance while creating a fun,

welcoming atmosphere for all types of fans – old and new.

The Major League Baseball All-Star Game is unique among the major sports in

the United States. The winning league is awarded an advantage for their

representative team in the World Series. This makes the Major League Baseball

All-Star Game a true contest of the best in the world.

Major League Baseball is much more than just baseball. We are an organization

dedicated to providing quality experiences and the All-Star Weekend promotes

everything we are about. We encourage diversity among participants and fans,

we look for opportunities to elevate the game to new levels and attract greater

interest. We also lead professional sports in the realm of innovation, taking

advantage of technology to enhance the baseball experience.

In 2017, the MLB All-Star Game will be held at Marlins Park, Miami Florida. Built in

2012, Marlins Park is a state-of-the-art facility with a 37,000+ capacity at an

estimated cost of $634 million.

The ballpark highlights neomodern baseball architecture.

LEED certified greenest ballpark (2012).

The sixth MLB stadium to feature a retractable roof.

The ballpark also boasts amenities for all type of people…

o Two aquarium features.

o The Clevelander Bar and swimming pool.

o Bobble-head museum.

o Several contemporary artist replicas.

o Parking complex with trolley services.

Marlins Park is located just two miles away from downtown Miami, in popular

Little Havana.

Named Little Havana because of the large Cuban influence, the area is

popular amongst tourists who are looking for an authentic experience.

Marlins Park is also just a few miles away from many of Miami’s most

popular beaches.

Marlins Park is equipped with a retractable roof so the fans can enjoy the

perfect climate no matter the outside weather.

17 20

MLB All-Star Game

MiLB Futures All-Star Game

Fan Fest

Legends & Celebrity Softball Game

Home Run Derby

Because our event is held at a different location every year, the

attendance figures vary year to year depending on the carrying

capacity of the host ballpark.

Highest: 72,086 (Municipal Stadium, 1981)

Lowest: 25,556 (Braves Field, 1936)

Marlins Park: 37,742 (Max capacity – 3rd smallest park in the MLB)

Much like attendance, demographics are dependent on the

location of the host site.

*Based on MLB averages.

The All-Star Game is an exhibition, where we attempted to make the game a

showcase for its premier players, while including fans in the process through

voting. Major League Baseball is continuously attempting to promote fan

engagement, with heavy emphasis on the internet and social media usage.

MLB is targeting a younger and more diverse fan base while maintaining a

family-friendly atmosphere.

MLB All-Star Fan Fest – Friday, July 7th – Miami Beach Convention Center

All-Star Sunday – Sunday, July 9th – Marlins Park

o All-Star Futures Game (ESPN 7:00 PM ET)

o All-Star Legends & Celebrity Softball Game (ESPN 10:30 PM ET)

All-Star Workout Day – Monday, July 10th – Marlins Park

o Home Run Derby (ESPN 7:30 PM ET)

88th MLB All-Star Game – Tuesday, July 11th – Marlins Park (Fox 7:30 PM ET)

Current Sponsors: Chevy – State Farm – T-Mobile – MasterCard – Pepsi –

Bank of America – Budweiser – Gatorade – Scotts Turf Builder – Sirius XM – Nike –

esurance – Falken Tires – Draft Kings – Papa John’s – Star Wood – Tune In –

Arm & Hammer – OxiClean – New Relic – The Hartford – CAA Premium

Charities: Stand Up to Cancer – Boys & Girls Clubs of America – National

Recreation and Parks Association – National Urban League – Jackie Robinson

Foundation

*For every ‘Golden Ball’ hit

in the Home Run Derby,

State Farm Donates

$17,000 to charity.

Other Events and Special Promotions:

All-Star Charity Concert presented by Pepsi, benefiting Stand Up to

Cancer.

All-Star Charity 5K, benefitting Stand Up to Cancer, Susan G. Komen for

the Cure, and the Prostate Cancer Research Foundation.

ELITE PERFORMANCE/EXPERIENCE - The MLB All-Star Weekend is dedicated to

reaching as many people as possible through our various events, striking interest

in more than just baseball fans. Much like Microsoft, we strive for elite level

experiences for spectators and participants alike. While optimizing

organizational performance, Major League Baseball is committed to the

environment making great efforts to conserve energy and recycle waste

generated by each contest. The MLB All-Star Game had a higher viewership

than any NBA Playoff Game (including The Finals) in 2013 (FanGraph). Data

suggests that the MLB All-Star game is gaining momentum in interest through the

given efforts we are providing.

PUBLIC IMAGE/TARGET MARKET – Major League Baseball is one of the most

iconic pastimes of the United States, it even holds the nickname, America’s

Pastime. While Major League Baseball promotes traditional American values,

there is an increasing amount of global diversity and progressiveness within

professional baseball. The unique aspect of the MLB All-Star Weekend is that it

brings the best players together to compete in a battle for home field

advantage highlighting elite players from across the globe. This differs from the

NFL, NHL, and NBA All-Star events because there is a important reward tied to

the victory.

INNOVATION – Much like technology, professional baseball is rapidly evolving

looking for new ways to interest a larger audience but also to find solutions to

the game’s flaws. Scouting and evaluation is becoming much more cutting-

edge through advanced analytics and new statistics. Baseball is growing

bigger, better, faster, and smarter - while maintaining the roots on which the

game was born “throw the ball, hit the ball, and catch the ball.” We are looking

for an elite partner who is willing to grow with us innovatively, in our constantly-

changing game.

Goals:

Increased Customer Loyalty

Increased Analytic Innovation

Increased Community Image

Event Promotion:

MLB All-Star Fan Fest – Friday, July 7th – Miami Beach Convention Center

All-Star Sunday – Sunday, July 9th – Marlins Park

o All-Star Futures Game (ESPN 7:00 PM ET)

o All-Star Legends & Celebrity Softball Game (ESPN 10:30 PM ET)

All-Star Workout Day – Monday, July 10th – Marlins Park

o Home Run Derby (ESPN 7:30 P.M. ET)

88th MLB All-Star Game – Tuesday, July 11th – Marlins Park (Fox 7:30 PM ET)

Events Presented by: Microsoft

Digital – Official Website:

Logo Associated with MLB All-Star Game Logo.

Digital – Social Media:

Promoting Microsoft for an opportunity to win an inclusive All-Star

Weekend experience for two.

With the purchase of a featured Microsoft product eligibility for

sweepstakes is granted.

PRESENTED BY:

Television:

Pre – Post Event Shows featuring the Microsoft logo with event logo.

Microsoft logo displayed during post-game interviews behind the

speakers.

On screen analytical statistics including player efficiency, spin rate, exit

velocity etc.

Facility:

Logo displayed on the outfield wall.

One (1): 1.5 minute advertisement in home plate advertisement carousel.

Players:

Exclusive on-field usage of Microsoft brand products.

o Bullpen communications.

o Tablets.

o Analytic Measurements.

Total Package Value: $20,000,000

Microsoft Annual Investment: $10,000,000

Increased Customer Loyalty:

Measure the amount of professionals who publically use Microsoft brand

products.

Document all social media traffic Microsoft experienced through the

sweepstakes.

Document fan attendance at all events presented by Microsoft.

Measure sales pre, post, and during the MLB All-Star Weekend and

compare the three within the season.

Measure sales during the MLB seasons and compare them to sales during

the off season.

Increased Analytic Innovation:

Measure the amount of usage of statistics provided by Microsoft Analytic

Software in scouting reports and game planning.

Measure the amount of internet traffic surrounding the measurements

taken by Microsoft Analytic Software by fans.

Document statistics surrounding player success provided by Microsoft

Analytic Software.

Increased Community Image:

Document donations made through charity foundation events.

Measure statistics surrounding donations made to charities and

foundations associated with events – Home Run Derby ‘Golden Ball.’

Document environmental statistics of the events for future improvements.

Measure environmental efforts made by fans during the All-Star Weekend

for all events.