Attractive page layout The contrast and blend of clolours is well

balanced Legible fonts Headlines, brief news items, photos and

videos provided in the home page News items are well categorised

Home page

User friendly layout designed to ensure easy access of information for all users

Easy navigation Loading time is comparatively short Compatible with all browsers and

operating systems commonly used today Compatible with mobile phones and its

browsers

Links to all top stories are provided in the home page.

All links are categorised under different sections making it easier for the user to spot them.

Well documented archives provides user the access to older articles

A search engine that helps the user search within the website makes navigation that much more easy.

Links to different sections like city, India, world, business, sports, entertainment etc. are also provided

Almost all news stories have accompanying photos, videos or sound bytes.

Links to other related articles are also provided.

In case of follow up stories, links are provided to articles that give a background on the issue.

Video links provided in the Times of India home page

• City, India and world• Politics• Crime• Business• Sports• Technical• Entertainment• Health and fitness• Lifestyle• Environment• Science• Education

Covers all the latest, important news stories.

Top headlines are given in the homepage to facilitate a quick run through the latest events

Detailed, in-depth reports covering all aspects of the issue are published

Carries stories relevant to the people and not unnecessary gossip like some other web sites

Local news from all major cities is covered

Interesting feature stories on various topics ranging from the latest technologies and cars to health, environment and lifestyle

Opinion pieces on the latest issues by top journalists

All categories of readers are catered to Classifieds and travel deals are also

available

The writing style is not very rigid and boring. Most stories have very interesting beginnings that catch the readers attention

They do not strictly stick to the inverted pyramid format

The language used is simple and precise making it easy for the common man to understand

Headlines are catchy and yet it gives the reader a clear picture regarding the topic of the article

The readers can comment and post their opinions on the articles published

The articles can be shared by the readers The users can interact among themselves and

discuss their opinions on the latest issues in a section called ‘My Times, My Voice’

Public opinion polls are conducted on the latest issues

Blogs of top journalists and columnists are posted in ‘Times Blogs’

Comments of the users can be posted

Around 7 advertisements are present in the homepage at all times

The advertisements, however, are small and do not compromise the news space

The positioning of the ads are in such a way that they are visible but do not distract the reader too much.

SUBMITTED BY PANCHAMI WARRIER