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Assignment Guidelines

Assignment Task:

Baumgarten (2008) is of the opinion that globalization presents the managers ofbusiness organizations with great opportunities as well as threats. Critically

evaluate the assertion that to survive in a competitive global market managers

must be proactive in i!entifying an! respon!ing to the opportunities rather than

a!opting a !efensive or reactive posture .

"uestion

#n analysing the above statement you are e$pecte! to critically evaluate

issues face! by managers of global companies pertaining to e$pansion

opportunities an! threats role of managers% in un!erstan!ing an! i!entifying

the e$ternal forces (micro&macro) that they operate in as that helps them

a!apt to the changing environment etc

'tu!ents will be e$pecte! to give eual weight to a critical consideration of

both the positive and negative effects of the relevant issues and trendsthey are identifying. ell*forme! responses to the uestion will be e$pecte! toinclu!e !iscussion points on the following core areas+

,ow to -ttempt+

Critical evaluation of issues pertaining to e$pansion opportunities for

organisations globally

$plore as to how managers of global companies are always operating in an

environment where they are constantly competing with other companies for

scarce an! valuable resources.

#mplications of organisations operating in a global environment as the

e$ternal factors in the environment are uncertain unpre!ictable an!constantly changing.

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#f organisations are to a!apt to this changing environment manager%s role in

un!erstan!ing the e$ternal forces that they operate in an! how these forcesgive rise to opportunities an! threats

#!entify the forces in the micro&macro environment an! chalk out a way

forwar! in terms of !ealing with the challenges which arise from them.

ASSESSMENT GU!E"NES

#n assessing your work tutors are looking for five generally accepte! skills whichun!ergra!uates in the inal 1ear are e$pecte! to acuire an! !emonstrate withsophistication.

/. he ability to analyse * to engage with material theories an! issues in a

clear logical an! focusse! way.

2. he ability to think critically * to analyse the strengths an! weaknesses ofan argument or e$planation without bias.

3. he ability to synthesise * to bring together the elements of an argumentor e$planation an! to construct it on appropriate principles an!metho!ologies.

4. he ability to evaluate * to !iscriminate between i!eas e$planationstheories an! concepts an! to e$ercise 5u!gement from a soun! basis.

6. he ability to think creatively * to bring a fresh an! in!epen!ent insight totheories concepts an! issues an! to e$press these efficiently.

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