AP Degree in Marketing Management Top Up in International Sales and Marketing Management YOU CAN...
7
Niels Brock – Spring 2012
-
Upload
janis-charles -
Category
Documents
-
view
212 -
download
0
Transcript of AP Degree in Marketing Management Top Up in International Sales and Marketing Management YOU CAN...
Niels Brock – Spring 2012
AP Degree in Marketing Management
Top Up in International Sales and Marketing Management
Spring 2012
YOU CAN CHOOSE BETWEEN TWO PROGRAMMES:
International Marketing and
Sales
(10 ETCS)
The course includes:
Economics
(5 ETCS)
The course includes:
Communication, Organization and
Management(10 ETCS)
The course includes:
Business Law
(5 ETCS)
The course includes:
A: Strategic analysis of the company and the surroundings + innovation
A: Company analysis A: Communication A: Sources of Law
B: Basic statistics B: Micro-economics B: Organization structure
B: Contract Law
C: Making and analysing the supply chain
C: Legal market relations
D: The company’s legal conditions
The AP degree in Marketing Management
- Modules offered 1stsemester and ETCS points -
AP Degree in
Marketing Managemen
t 1st semester
- It is not possible to have less than 30 ETCS points in one semester
International Marketing and
Sales(10 ETCS)
The course includes:
Economics
(5 ETCS)
The course includes:
Communication, Organization
and Management
(5 ETCS)
The course includes:
Business Law
(5ETCS)
The course includes:
Electives
(5 ETCS)
You can choose between:
A: Market Analysis(and Basic Statistic)
A: Investment and Finance
A: Managing the supply chain
A: Damages outside contract
A: Statistics or
B: Growth Strategy B: Descriptive Economics and Trade theory
B: Cultural analysis
B: Danish and International rules of buying and selling goods
B: Promotion and Advertising or
C: Market selection and Penetration Strategy
C: Innovation C: Security of credit
C: Entrepreneurship
The AP degree in Marketing Management
- Modules offered 2nd semester and ETCS points -
AP Degree in
Marketing Managemen
t 2nd semester
- It is not possible to have less than 30 ETCS points in one semester
International Marketing and
Sales(10 ETCS)
The course includes:
Economics
(10 ETCS)
The course includes:
Communication, Organization
and Management
(5 ETCS)
The course includes:
Electives
(5 ETCS)
You can choose
A: Strategic Marketing
A: Macro Economics
A:Organizational Development
A: Managerial Economics
B: Sales and Negotiation
B: Budgeting and Optimizing Parameters
B. Sales and Project Management
The AP degree in Marketing Management
- Modules offered 3rd semester and ETCS points -
AP Degree in
Marketing Managemen
t 3rd semester
- It is not possible to have less than 30 ETCS points in one semester
Top Up for a bachelor Int. Sales and Marketing Management
- Modules offered 1st/5thsemester and ETCS points -
5th/1st semesterBachelor in
International Sales and Marketing
All in all you have to have 30 ETCS points!!
Sales and Marketing Organisation and ManagementLogisticsEconomicsLawMethodology
Sales and Marketing
11 ECTS
Organisation and
Management 3 ECTS
Logistics
3 ECTS
Economics
4 ECTS
Business Law
4 ECTS
Methodology
5 ECTS
Core component :
The Background for a Company’s salesincluding semester project
Compulsory course element 1: The Customer as Starting PointCompulsory course element 2: Industry and competitorsCompulsory course element 3: InnovationCompulsory course element 4: Theory and Methods
Top Up for a bachelor Int. Sales and Marketing Management
- Modules offered 2st/6thsemester and ETCS points -
6th/2nd semesterBachelor in
International Sales and Marketing
All in all you have to have 30 ETCS points!!
Sales and Marketing Organisation and ManagementLogisticsEconomicsLawMethodology
Sales and Marketing
8 ECTS
Organisation and
Management 4 ECTS
Logistics
4 ECTS
Economics
4 ECTS
Elective subject
10 ECTS
Core component :
Business Development with an International Perspectiveincluding semester project
Compulsory course element 5: Developing the Sales BaseCompulsory course element 6:The Sales PerformanceCompulsory course element 7: Follow-up and Retention
