« Animal Watch» Media Strategy. Challenge s Awareness Pet-Shops Shelters Education of masses.
« Animal Watch» Media Strategy
description
Transcript of « Animal Watch» Media Strategy
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« Animal Watch» Media Strategy
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Challenges
• Awareness• Pet-Shops• Shelters• Education of masses
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« What if you were one of them ? »
Idea
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Insight & Strategy
Social media is building its hypes on negativity.How to use this?« reverse psychology »
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Create an emotional bondBoost awareness through generating conversations and engagement by using reverse psychology.
Mid September-4th of October
After 4th of October
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Mid September-4th of October«Sokaga At» (Kick «IT» Out) Facebook app or only status updates and Tweets.
«..... sokağa atıyorum çünkü ....» («I kick somebody out; because .....»)
Unfriending Facebook friends to make them feel «worthless»
• Çocuğumu sokağa attım çünkü beni artık eğlendirmiyordu.
• Ev arkadaşımı sokağa attım çünkü yemeğini yerken sağa sola döküyordu.
• Annemi sokağa attım çünkü horluyordu.
How will be the sentences like?
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After 4th of October«What if you were one of them, would you give a 2nd chance to humanbeing?»
Re-friend the poeple they unfriended.
Sharing photos on social media via using «#2ndchance» and drawing attention
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Letting people to feel «unworthy» in terms of the idea of « what if you were one of them»
Awareness boost for the 2nd phase
Conclusion
Photos with «#2nd chance» on social media
Directing to the shelters for adopting pets Think twice before kicking them out!
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Thank you !