{ A project to establish the Linked Content Coalition A presentation by Mark Bide, Rightscom...

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A project to establish theLinked Content Coalition

A presentation by Mark Bide, RightscomBrussels 28 September 2011

{A Linked Content Coalition

The legacy of this project

A meta-organisation designed to encourage existing standards organisations to work together to create interoperability and commonality in the area of rights management on the internet

What?

To improve the management of copyright on the internet through the implementation of cross-media standards for rights communication1. Providing better rights information to

partners in the supply chain2. Providing better rights information for

rights users about the rights that they have

3. Facilitating the creation of a voluntary but effective market for automated and semi-automated rights trading

Why?

Registry

Registry

Registry

Registry

Exchange Exchange Exchange

Users

Rightsholders

STANDARDSidentification – description -- messaging

1. Be a collaboration between all parts of the media – this is not an issue for sectoral resolution

2. Be genuinely global in reach – this is not an issue for national or regional resolution

3. Be supportive of any and all business models and business architectures, including free use models (“trading” does not necessarily imply financial transactions)

4. Be flexible in the face of changing consumer, commercial, technical and regulatory environments

5. Be open to participation from all stakeholder communities and equally sensitive to user and rightsholder rights Essential

characteristics 1

6. Be supportive of multiple open channels to market and of the lowest possible barriers to entry for stakeholders of all types

7. Be open and transparent in all its own operations

8. Be supportive of the adoption of, and interoperability with, open and non-proprietary standards and protocols to the extent possible

9. Build on the best existing solutions, not falling prey to “not invented here” attitudes nor allowing the perfect to drive out the good

10. Be a facilitator not a market participantEssential characteristics 2

{An overview of the project proposal

The project itself

Establish a consortium of stakeholders Undertake an initial program of work as the basis

for a Linked Content Coalition Technical and non-technical

Limited duration – 12 months January to December 2013

The Linked Content Coalition to take on the deliverables of the project once the project period is complete

Outline

1. Creators and their representative organisations.2. The copyright industries themselves: we need to

engage with individual companies at CEO level; at public policy level; and at technical level.

3. Consumers and consumer representative organisations

4. The copyright industry trade associations5. Content service providers and technology

providers in the content management sector6. DSPs, digital content intermediaries, rights

management agencies and collecting societies, payment providers, and their trade associations

7. Social media8. The media trade standards community globally9. The wider standards community10. Legislators and policy makers at national,

European and global level

Project stakeholders

Project Assembly

Project Stakeholders

Project Board

Project TeamProject Director &

Work Stream Leaders

Workstream 1Non-technical Deliverables

1.1 Business Case

Workstream 2Technical Deliverables

Workstream 3Project Management

1.2 Governance

2.1 Identification2.2 Semantic interoperability2.3 Iconography

2.4 Messaging and Syntax

3.1 Project Governance

3.2 Communication3.3 Management/Coordination

Workstream 4Optional Demonstrator

Business Case

All sectors are aware of the damage that is being done to their business by the breakdown of copyright on the internet; ultimately, we will all be the poorer for an internet deprived of professionally created high quality content

We need to show all stakeholders that implementation has commercial, economic and societal value

Collating an appropriate evidence base on the potential value of copyright on the internet, as it relates to different sectors of the creative industries; and the cost of implementation of the necessary infrastructure

Relevant to the specific threats and opportunities that the different sectors are facing


1.1 Business Case

1.2 Governance

Governance

Long term governance – how will the media standards organisations to work together over the long term?

Light weight but effective Challenging even so because of very

different structures, approaches , expectations, of different sector organisations


1.1 Business Case

1.2 Governance

Identification

Unique and persistent identification – of resources, of parties, of agreements – is key to the effective management of copyright

Many existing media resource identifiers (including ISO)

Are all of them appropriate ? Are there gaps?

A set of functional requirements for identifiers against which existing identification schemes can be analysed

Common linking model A gap analysis




Semantic interoperability

Agreement on terminology critical for unambiguous communication

Particularly machine to machine A conceptual data model for rights

communication Drawing on existing standardisation work

Top level semantics Not a comprehensive rights data

dictionary Semantics of resources and of the

relationships between them Functional requirements for tools for

interoperability between different schemes

Not a specific technical solution but rather a set of specifications on which competing technical solutions can be developed




Iconography

Consistent visual approach to presenting rights information to end users

The © of the 21st Century Where is the rights information about

this content? Explore an iconography for

communicating permissions Learning from Creative Commons,

but aimed at commercial licensing Closely co-ordinated with technical

streams – links must be both human and machine resolvable




Messaging and syntax

How is data associated with content objects – eg how can identifiers be best associated with different objects in ways which mean that they can be found and resolved in a consistent way?

How is data presented on the web and in other contexts to make it accessible for machines and people

What message sets are needed to support the different types of use represented by the Use Cases we have identified

To what extent have these already been realised in specific implementations – and who is best placed to fill any gaps?




Project governance

Distinct from long term governance – the management of the project itself

Establishment of Project Assembly, Project Board. Project Team, Work Groups

Project Assembly: all members of the consortium

Project Board: to provide strategic direction and oversight for the project team

Project Team: Project Director and individual Work Stream leaders: responsible for managing the project and accountable for the deliverables

Work Groups for each Work Stream Representatives of consortium members Invited experts

Opening and closing conferences




Communication

Project website with both open and closed working areas

Regular communication for consortium members and the wider community in the form of email newsletters, a project blog and the appropriate use of social media

Creation of printed and digital marketing collateral

Press releases and PR Conference speaking by members of the

project team and of the Project Board Liaison with many other standards

organisations across the media and beyond

Consistent continuing contact with legislators and regulators at national, European and international level




Management/Co-ordination

Part time Project Director and Work Stream Leaders

May be seconded as “contributions in kind” from consortium members

Significant time commitment 4 man months for Project Director Average 2 man months for each Work

Stream Leader




Demonstrator (Optional)

A “proof of concept” – to support all other streams, but particularly the implementation business case

May be difficult for two reasons Budgetary Timing within the 12 month period

(dependencies on other Work Streams)


Project Assembly

Project Stakeholders

Project Board

Project TeamProject Director &

Work Stream Leaders


1.1 Business Case



1.2 Governance






Contributors

Mark Bide, Rightscom Graham Bell, EDItEUR Tom Hamilton, CCC Mark Isherwood, GRD Paul Jessop, County Analytics

(RIAA and IFPI) Simon Juden, Pearson Laurie Kaye, Laurence Kaye

Solicitors Carol Owens, Deluxe Francois-Xavier Nuttall, CISAC

Norman Paskin, IDF Ed Pentz, CrossRef Niels Rump, DDEX Nalin Sharma, UK Technology

Strategy Board Madi Solomon, Pearson Michael Steidl, IPTC Rob Wilson, PLUS Coalition Dominic Young, Ytrium (and ACAP)

A meta-organisation designed to encourage existing standards organisations to work together to create interoperability and commonality in the area of rights management on the internet

With appropriate technical and governance structures in place

Steadily advancing implementation of the standards themselves across the different sectors

The Commission and Trade Associations – as well as standards organisations – will play a critical role in encouraging implementation

The project outcome – 2013 onwards

Establish the Consortium to fund and manage the project before the end of the year

Expressions of interest to EPC within the next 6

weeks – by 11 [email protected]

Kick off the project with a Project Assembly meeting in early January 2012

Our next steps

{

A project to establish theLinked Content Coalition

[email protected]

mailto:[email protected]

{ A project to establish the Linked Content Coalition A presentation by Mark Bide, Rightscom...

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