Slide 1

. A Comparison Between Cold stone and Hagen-Dazs A Comparison Between Cold stone and Hagen-Dazs Slide 2 Conclusion References 2.Quantity Analysis Analyses 3.Methods Historical Backgrounds 2.Purposes 1.Quality Analysis Outline 1.Motivation Introduction Slide 3 Introduction Slide 4 1. Motivation Popularity of ice cream in Taiwan Hagen-Dazs : 31 retail sales Cold Stone : 29 retail sales Slide 5 2. Purposes Reasons to success and popularity Differences Slide 6 1.Collecting Information 2. Interviewing Retail Sales 1.Questionnaire 2.Charts Analysis 3. Methods Quality Analysis Quantity Analysis Slide 7 Historical Background s Slide 8 Cold Stones Historical Backgrounds Established in 1988 in New York, America Started in 2006 in Taiwan Slide 9 Hagen-Dazss Historical Backgrounds Established in 1920 in Arizona, America Started in 1993 in Taiwan Slide 10 Analyses Quality Analysis Quantity Analysis Slide 11 Quality Analysis Slide 12 Service quality 1.Lemon water provided 2.Training programs 1.English songs performance 2.Personalized service 3.Training programs Slide 13 Location 1.Hyper-markets 2.Department stores 3.Shopping districts 4.Convenience stores 1.Transit center 2.Department stores 3.Shopping districts 4.Convenience stores Slide 14 Brand Concept Prospect Duty Everyday Target Successful Element Brand Benefit Core Value Excellent Employees Excellent Brand Excellent Profit Excellent Innovation Slide 15 Marketing Feature The Ultimate Ice Cream Experience Quality Campaigns (2/1.4/0/-23) 2 (Ingredients) 1.4 (Weight) 0 (Natural) -23 (Low Temperature) 2 1.4 0 -23 Slide 16 Quantity Analysis Slide 17 WHETHER THE PRICE EXCEED THE CONSUMERS BUDGET Slide 18 BRAND PREFERENCE OF DIFFERENT AGES Slide 19 Location Slide 20 THE FAVORITE PROMOTION OF DIFFERENT AGES (Cold Stone) Slide 21 THE FAVORITE PROMOTION OF DIFFERENT AGES (H agen Dazs) Slide 22 Conclusion Slide 23 Slide 24 Consumer Age 16~18Age 24 Promotion Buy one get one free special Prepaid cards Service Personalized service English songs performance Lemon water Provided Location Transit centerHyper- market Retail sales 2931 Slide 25 REFERENCES http://www.shs.edu.tw/works/essay/2010/0 3/2010032614365646.pdfhttp://www.shs.edu.tw/works/essay/2010/0 3/2010032614365646.pdf http://www.wretch.cc/blog/ng955/4679 http://topic.tiked.com.tw/showcontent.asp? pf=r17591dpnnhttp://topic.tiked.com.tw/showcontent.asp? pf=r17591dpnn http://www.yes123.com.tw/admin/job_refer _comp_info.asp?p_id=20090217112600_2 8459597http://www.yes123.com.tw/admin/job_refer _comp_info.asp?p_id=20090217112600_2 8459597 http://www.coldstone.com.tw/index.asp Slide 26 http://www.libertytimes.com.tw/2007/new/ mar/23/today-e2.htmhttp://www.libertytimes.com.tw/2007/new/ mar/23/today-e2.htm http://tw.knowledge.yahoo.com/question/q uestion?qid=1007102600765http://tw.knowledge.yahoo.com/question/q uestion?qid=1007102600765 http://zh.wikipedia.org/zh-tw/Haagen-Dazs http://tw.knowledge.yahoo.com/question/q uestion?qid=1507091803226http://tw.knowledge.yahoo.com/question/q uestion?qid=1507091803226 http://www.taisugar.com.tw/chinese/index. aspxhttp://www.taisugar.com.tw/chinese/index. aspx http://www.youtube.com/watch?v=W23Y8J sMtsA&feature=player_embedded#http://www.youtube.com/watch?v=W23Y8J sMtsA&feature=player_embedded# Slide 27 Slide 28 Slide 29 Thanks for listening!