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OU PRSSA | The Pride of Oklahoma Marching Band | Tau Beta Sigma Sorority
+1 (214) 794 - 0886
linkedin.com/in/kaylaamccullough
kaylamccullough.com
Strategic communication graduatestudent, blogger and creative freelancerwith previous industry experience inpublic relations, marketing andsocial media management, at an agencyand in-house.
Kayla Creative Co. | Frisco, TexasGraphic Designer and Founder, April 2020 - Present• Managed client orders and worked to deliver product with a quick turnaround time• Used the Adobe Creative Suite and Procreate to create custom minimalistic portraits for clients• Sold pop culture graphic design creations through Redbubble
Tart-a-licious French Desserts | Plano, TexasTart-a-licious French Desserts | Plano, TexasSocial Media Intern, April 2020 - Present• Solidified brand identity and brand messaging strategies across all platforms• Designed social media marketing campaigns to align with national holidays and events• Created social media calendars and content for Facebook, Instagram, LinkedIn and the company blog
Souped Up Resumes | Norman, OklahomaResume Designer and Founder, May 2019 - PresentResume Designer and Founder, May 2019 - Present• Used skills in copywriting and graphic design to create custom resumes for clients in a variety of industries• Featured in a Wall Street Journal article discussing the future of resume trends and design
Selfies & OOTDs | selfiesandootds.comFashion and Lifestyle Blogger, February 2019 - Present• Created original fashion and lifestyle content using WordPress and Instagram• Collaborated with established brands to market consumer products and experiences • Collaborated with established brands to market consumer products and experiences
Guiding Right, Inc. | Oklahoma City, OklahomaPublic Relations Campaign Coordinator, January 2020 - May 2020• Conducted primary and secondary client research• Worked with a team to create and design a year-long communications campaign based on the client’s needs and goals
bread & Butter PR | Austin, Texasbread & Butter PR | Austin, TexasPublic Relations Intern, May 2019 - August 2019• Crafted effective press pitches to position clients in a way that was appealing to journalists• Helped compose client communication plans, social media calendars and other client branding projects• Conducted celebrity and influencer research for promotion of client products• Gained experience in event planning for product launches and grand openings
Blush Norman | Norman, OklahomaBlush Norman | Norman, OklahomaPublic Relations Intern, January 2019 - May 2019 • Gained experience in fashion public relations• Created a company press kit to enhance media relations • Conducted a social media campaign to help grow their brand
Master of Arts in Strategic CommunicationThe University of Oklahoma | Norman, OklahomaConcentration: Public Relations | Current GPA: 4.0Expected Graduation: May 2021
Bachelor of Arts in Journalism and Mass CommunicationThe University of Oklahoma | Norman, OklahomaThe University of Oklahoma | Norman, OklahomaMajor: Public Relations | GPA: 3.7Graduation: May 2020
Gaylord College of Journalism and Mass Communication• Accepted into Gaylord’s 4+1 Program• Awarded a full graduate tuition waiver• Dean’s Honor Roll• Graduated with distinction in May 2020
The University of Oklahoma• Alpha Lambda Delta National Honor Society• Distinguished Scholar Scholarship• President’s Honor Roll
• Adobe Creative Suite• AP Style Writing• Blogging• Brand Development• Cision• Crisis Communication•• Content Creation• Copywriting• Event Planning• Influencer Marketing• Photo Editing• Press Pitching• Social Media Marketing
PROFILE
TO LEARN MORE ABOUT ME, TO VIEW MY PORTFOLIO, OR TO SEE AN EXTENDED LIST OF MY EXPERIENCE, FORMER CLIENTS, SKILLS AND STRENGTHS, VISIT KAYLAMCCULLOUGH.COM
EXPERIENCE
AWARDS &ACHIEVEMENTS
SKILLS
Available upon request.REFERENCES
EDUCATION
PAST AFFILIATIONS & MEMBERSHIPS
Kayla McCulloughSTRATEGIC COMMUNICATION / DIGITAL / DESIGN