Пиотр Качмарек

Альфа-Банк Украина

Пиотр Качмарек

Альфа-Банк Украина

Bank, Client, relation & ...

Retail Banking Forum

World goes faster and faster ...

Today to start new product is easy

New Client is coming ...

„I tell you what I want”

„ I will tell about product, service if I am not satisfaid” „ I vote with my money”

Improve my life•Fit my unique needs•Address more of my requirements

Respect my time•Be more convenient•Be faster and simpler

Save me money•Be cheaper to own•Give me a better deal

Buy more•Acquire new customers•Increase share of wallet•Get longer lasting relationship

Cost less•Sell and service more efficiently•Smarter marketi ng

VALUE FROMCUSTOMERS

VALUE FROMCOMPANY

The Value Exchange

Our target is to be ...

imple

seful

ersonlized

xtensible

eal time

U

P

E

R

S

Client and bank

„Desing is not just what it looks like and feels like.Desing is how it work”Steve Jobs

Think like your Client

Banks will be like ... smartphones

Be in mind of your Client

ttention

nterest

esire

ction

atisfaction

I

D

A

S

A

+

Your target is to be like ...

„Brands are created in our minds”Martin Lindstorm

Author of „Buyology – Truth and Lies About Why We Buy ”

Piotr KaczmarekAlfa Bank Ukraina

Piotr KaczmarekAlfa Bank Ukraina

СПАСИБОСПАСИБО

Retail Banking Forum