The ins and outs of Onboarding

All aboard!

22% of downloaded apps are only used once

Onboarding

Form Follows Function

Onboarding Experience Needs to Fit

the Complexity of the Application

3

basic onboarding

techniques

Setup

Tutorial

How things work

Better to show how to do stuff

Walkthrough

Cause joyrides are fun

I want my stuff now!

We don’t want this

This is better

But why not get the content to the user

straight from the start?

Make it fun – or at least painless

Convert while the iron is hot

Social login helps

Though some people are concerned about their privacy

Let the user be the messenger

Progressive onboarding

Day 1: welcome message

Day 3: subscription reminder

Day 5: register email

Day 45: upgrade plan

Test

your

assumptions

Thank you.