Дмитрий Малеев-Мобильная Геймификация или как...
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Transcript of Дмитрий Малеев-Мобильная Геймификация или как...
My Gamer CVPosi%on: Hardcore gamerExperience: almost 20 years.Pla/orms: PC, Consoles, MobileMain pla/orm: Xbox, PC
Disappointment:No salary for gaming
Before of all for game devs…
What MoCvates People?
What about games?
Games better than sex!
P.S: Я не задрот:)
What is Gamification?
“Gamifica(on is the use of game design techniques, game thinking and game mechanics to enhance non-‐game contexts.”
©Wiki
Example?
Example.
Gamification is:
• Listening to what games can teach us
• Learning from game design
• Appreciating FUN!
It works because…
• Our Brain likes rewards!
• Our Brain likes to solve issues!
• Our Brain likes to get surprises!
• Generation Y-Z-AO...
It’s all about Engagement
Mobile Gamification
Average human attention span in gameplay
12 minute
Implication for mobile apps?
12 minute 5 seconds
Features curve
Game Mechanics
• Leader boards
• Badges
• Contests
• Challenges
• Achievements
• Social Graph
• Location based
Tell the Story!
And one more...
Where to start?
