20162016MEDIA KIT

The World’s Largest Saltwater Tournament Trail

4 4 0 4 N . T A M I A M I T R A I L • S A R A S O T A , F L 3 4 2 3 4

1.800.852.6262 • www.fishska.com

ABOUT Members of the Southern Kingfish Association are some of the most active and influential consumers in the saltwater fishing market to date. They’re extremely loyal and passionate, and embrace every aspect of their sport. Involvement within the SKA provides anglers with a variety of communication outlets to keep them updated, and continuously on the pulse of their sport. These channels range from custom printed publications, to digital promotions, email blasts, social media posts, webcasts, daily website feeds, and sanctioned events. All of which provide consistent opportunities for the Associations’ endorsed partners to increase brand awareness and promote their products.

Membership

Tournament Trail

FishSKA.com

ANGLER Magazine

Email Communications

Social Media

Promotions

PRO Tour

OPPORTUNITIES FOR ACCESSING THE SKA MARKET ARE AVAILABLE WITHIN:

The Southern Kingfish

Association (SKA)

fosters a reliable,

competitive arena for

avid saltwater anglers

in Florida, Georgia,

Texas, Louisiana,

Alabama, Mississippi

and the Carolinas.

Saltwater angling is a

lifestyle in which SKA

members are highly

involved. With over

40 King Mackerel

Fishing Tournaments

sanctioned every year,

the Southern Kingfish

Association serves as

the ultimate channel

of communication for

those looking to

reach the saltwater

fishing market.

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1 MEMBERSHIPThe Southern Kingfish Association delivers a reliable, sanctioning body to the sport of competitive King Mackerel fishing. 90% of SKA members last year renewed their membership. Average tenure is 7 years, with over 20% membership base being involved in the SKA for over 12 years. This trust is a primary reason the SKA is such a valuable platform for corporate partners to connect with anglers time and time again.

Membership runs on an annual basis, from January 1 to December 31. Every year anglers receive a welcome kit which includes a member card, SKA decal, information about the current Tournament Trail, custom introductions to the SKA’s endorsed partners, and instructions on how to access all of the additional benefits the association has to offer.

The SKA Membership is advertised in both regional and national publications, online markets, and through SKA’s own ANGLER magazine distribution locations across the Southeast.

The SKA sanctions as average of 40 tournaments annually. Events are spread

amongst ten regional divisions between the months of January and November, and daily participation ranges from 150 to 1,000+ anglers and spectators. In addition to product demonstration

options, literature distribution and logo inclusion on banners and signage, these

events offer excellent on-site engagement opportunities for participating partners.

SKA DEMOGRAPHICMore than

18,000 ANGLERS participated

in SKA events in

2015

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Average Team Boat Length 27.5” 88% own a Center Console 100% have VHF and GPS units on board 98% run outboard motors 77% own a truck Over 5,000 boats fished King Mackerel Tournaments last year; the average boat carried at least 6 rods

In 2015, SKA’s new

membership base grew

by 27%

FISH

SKA.com

Accessible in both mobile and desktop applications, the

Southern Kingfish Association’s

official website allows endorsed

partners to receive prominent

exposure and stay top-of-

mind. Angler enthusiasts plug

into FishSKA.com to view

team profiles, tournament

information, photos, relative

articles and official tournament

standings. It is the ultimate

resource for current SKA

members and highlights the

best of what competitive King

Mackerel angling has to offer.

[ S t a t s ]

2015 SAW…

62,780

115,733 sessions406,971

unique users

3.52AVERAGE

4:20AVERAGE

Since the launch of the new website, 51.95% of traffic was from new sessions.

pageviews

3

PAGES PER SESSION

SESSION DURATION

WANT TO GO

DIRECT?

SOCIAL MEDIAThe Southern Kingfish Association is extremely active in social media outlets. Facebook, Instagram, and YouTube offer excellent opportunities for daily announcements, product updates, and shared photos and videos.

SOUTHERN KINGFISH

ASSOCIATION

4404 N TAMIAMI TRAIL

SARASOTA, FL 34234

US POSTAGE PAIDTAMPA, FL

PERMIT NO. 2397

PRESORTED STANDARD

BACK TO SCHOOL!

SCHOOLING MENHADEN

ARE PRIME TARGETS FOR

SUMMER KINGS

MEAL FIT FOR A KING!

BIG KING BAITS TO CATCH

THE MONSTERS

YOUNG GUN!

HUNTER IRVINE TAKES TOP

JUNIOR ANGLER AT POMPANO

REEL ANARCHY

STICKS UP THE

DOWNTOWN SHOWDOWN

A REELSHOWDOWNPLUS: BIG PIGS

AT POMPANO!

LUNASEA COMES UP BIG AT

THE SALTWATER SHOOTOUT

SOUTHERN KINGFISH

ASSOCIATION

4404 N TAMIAMI TRAIL

SARASOTA, FL 34234

US POSTAGE PAID

TAMPA, FL

PERMIT NO. 2397

PRESORTED STANDARD

ALL IS NOT

ABOUT TIME!

TIME MANAGEMENT IS CRITICAL

IN SKA TOURNAMENTS

WE’RE BAAAK!

MIBS REFLECTS THRIVING

BOATING INDUSTRY

STEPS AHEADSTEPPED-HULLS CLIMBING

IN POPULARITY

GETTIN’ FRISKY

KEEPING BAIT ENERGETIC IN

YOUR LIVE WELL

LOST BOYS

HAUL IN 68LB

MONSTER IN

THE KEYS

LOSTLOST

PLUS: STOCK

ISLAND RECAP

SOUTHERN KINGFISH ASSOCIATION4404 N TAMIAMI TRAILSARASOTA, FL 34234

US POSTAGE PAIDTAMPA, FL

PERMIT NO. 2397

PRESORTED STANDARD

BIG KINGsin biloxi View From Nationals

Boat Show Preview

The official publication of the Southern Kingfish Association, ANGLER Magazine is the hands-on communication platform for the SKA Tournament Trail. Publishing 11 issues each year, ANGLER features tournament recaps, relative articles, product news and industry updates. It is directly mailed to every

active member of the SKA, in addition to being distributed at sanctioned events, local bait shops, marinas and service centers across the Southeast. Advertising opportunities are available at either monthly rates, or included within SKA Tournament Trail sponsor packages.

ANGLER MAGAZINE

PRINT REACH: CIRCULATION 15,000 EST. 1991 FREQUENCY: 11X

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6email Delivered to inboxes of SKA members and enthusiasts every week, SKA email communications contain tournament updates, event reminders, and association news. These emails are well received and serve as the main digital source of information for SKA members.

Tournament Trail endorsed partners and Divisional Sponsors’ logos are included within all relative messages. Additional opportunities for traditional advertising placements, sponsored content, and custom promotions are available upon request.

communications

WANT TO GO

DIRECT?

SKA allows a very select group of brands to reach out to its member base via email, using a third party. Typically in the form of special offers and opportunities regarding their products, this is a very engaged list that generates strong interest.

Throughout the year, there are opportunities for corporate partners to participate in SKA contests and promotions. Giveaways of various types work very well amongst our active member base. Advertised incentive programs, discounts, and prizes are all effective options for securing additional, unique coverage and notoriety within the SKA.PR

OM

OS

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In addition to the Tournament Trail, the SKA operates a Professional Tour that

coincides with the 2016 schedule. This highly competitive series consists of nine tournaments: four events in the Northern SKA divisional regions and four events in the South, with one final Championship event* in the Fall. An estimated 60 teams will participate in the 2016 Tour. Live webcasts, professional video coverage, and custom staging and signage help to deliver additional industry exposure to the Professional Tour endorsed partners.

PRO TOUR 8

*Sponsorship Opportunities Available

Involvement in the SKA Tournament Trail is available at a variety of levels. Please speak with an SKA Director for more information on the below Partnership Tiers.

AD

VER

TISI

NG Included Print Advertising 11 Full Page,

1 Spread10 Full Page,

1 Spread11 Half Page 11 1/4 Page 11 1/4 Page 1 Half Page

Print valued at $16,388 $15,189 $8,239 $3,289 $3,289 $949

Included Web Advertising Official power rankings co., Home page

and ROS

Home page & ROS both

sizes

ROS - one size ROS - one size Divisional page only Dedicated home page slider for

promotion duration

Web valued at $13,300 $10,800 $4,200 $4,200 $1,500 $500

PARTNER TIERS

TITLE PLATINUM GOLD SILVER DIVISIONAL PROMOTIONAL

ANNUAL COMMITMENT: $75,000 Starting at $30,000

Starting at $17,000

Starting at $10,000

$5,000 per Division

$1,500 per Promotion

Title Rights to SKA Trail or Class

TRAIL

CLASS

Full inclusion in Membership Kit: Logo on literature, membership card, opp to include information and or items in kits

Excluding logo on membership card

Excluding logo on membeship card &

kit inclusion

Excluding logo on membership card,

information offered in divisional kits only

Logo on entire SKA Fleet: Trailers, trucks, SKA banners, and staff uniforms

Exluding SKA uniforms

Exluding SKA uniforms

Exluding SKA uniforms

Representation at trail events: company banners, brochures, merchandise, tent/rep opportuities, promo in trailers

Excluding promotions and representative

opportunities

Only applicable at divisional events

Nationals: 10x20 event space, prime signage, invitation to all events, logo on all merchandise and promotions, and trophies

10X10 - excluding logo on merchandise

or trophies

10X10 - excluding logo on merchandise

or trophies

10X10 - excluding logo on merchandise. Logo on

divisinal trophies only

Dedicated Email Blasts 5 4 2 1 1 1

Weekly Dedicated social media posts Bi-weekly Monthly Bi-monthly Noted on every divisional event post

Logo inclusion on email marketing campaigns

Only applicable to divisional emails

Opportunity to share all Press Releases and company announcements (this is in addition to dedicated email blasts)

One feature or advertorial in

ANGLER

Access to SKA membership database

DONATED PRODUCT: $75,000 $50,000 $20,000 $10,000 $2,500 $500 or more