© 2015 Pure Storage, Inc. | 1Pure Storage and Partner CONFIDENTIAL Pure Storage Partner Program...

© 2015 Pure Storage, Inc. | 1 Pure Storage and Partner CONFIDENTIAL

Pure Storage Partner Program (P3)EMEA WONDERFULLY SIMPLE,

RICHLY REWARDING


Investing in Your Success

At Pure Storage, partnering is in our DNA. Our partners bring immense value with scale, competencies and expert services. You are key in enabling Pure Storage to continue to grow and deliver successful outcomes for our mutual customers. Pure Storage goes to market 100% through partners and we are committed to your success.

Pure Storage is investing in partners’ success more than ever. With new and enhanced benefits, the new Pure Partner Program (P3) is designed to set you up for success.

WONDERFULLY SIMPLE,RICHLY REWARDING


A World-Class Program

P3 Recognized Among the IT Channel's Most Elite Partner Programs“Pure Storage is committed to the channel and invests heavily in partner enablement. The company’s world-class channel program, P3, provides partners with exclusive access to a full range of product, marketing and sales resources. Established with the objective to grow channel sales and revenue, it ensures partners are fully equipped with the training, demo gear, online sales tools, price protection plans, qualified leads, services and support required to maximize their productivity and profit.” - CRN.

PURE STORAGE AWARDED 5-STAR RATING IN CRN’S 2014 PARTNER

PROGRAM GUIDE


Existing P3 Program

MDF (limited)

NFR

Pure Rewards (North America only)

Online Sales and Technical Training

Marketing and Sales Tools

Silver Gold PlatinumBenefits

Deal Registration


P3 Program Today

MDF

Demo Equipment Discount

Pure Winners Club

Services and Training

Pure Rewards

Marketing and Sales Tools

Silver Gold Platinum

75%1 unit

75%2 units

85%2 units

4x increase

Enhanced

New

More courses

Now Global

New, improved tools

Benefits What’s Changed

Incentive Headcount New

Deal Registration

New

Partner Reference Program

New


What’s New in the P3 Program

INCENTIVE HEADCOUNT

INCREASED DISCRETIONARY MDF FUNDS

PARTNER CUSTOMER REFERENCE PROGRAM

PURE WINNERS CLUB

PURE REWARDS

NEW SALES TOOLS

NEW COURSES AND ACCREDITATIONS

NEW SERVICES

Redesigned• Pure Accredited Sales Specialist (PASE)• Pure Accredited Technical Specialist (PATS)

New• Pure Pre-Sales Specialist (PPS)• Pure Accredited Partner Installer (PAPI)• Pure Accredited Dark-Site and Break-Fix Support Specialist (PADSS) • Pure Accredited FlashStack Specialist (PAFS) • FlashStack CI Authorized Support Partner (ASP)• FlashStack CI Partner

• Installation Services • Data Migration Education Services• Technical Account Management Services• Dark-site and Break-fix Support Services

• TCO Calculator• Business Value Selling


Richer Incentives

• A resource focused on developing business

• Funded by Pure Storage• Up to $75K per fiscal year• Platinum Partners only are eligible

INCENTIVE HEADCOUNT

DISCRETIONARY MDF • Increased MDF funds

• Globally accessible • Fund initiatives:

• Demand generation• Seminars• Events and more

• Preferred terms• Company admin can pull all users’ reports

• User can pull own deals reports• Check deals’ status• Valid 90 days, can be extended

DEAL REGISTRATION


SHOW THE POWER OF PURE STORAGE AT WORK

Demo Purchase Program

Savings• Put the spotlight on your demo lab• 75% discount for Gold &Distributors• 85% discount for Platinum• Free support first 6 months

Discounts

Silver Gold Platinum

75% 75% 85%

1 unit 2 units 2 units

Free Support first 6 months

Flexibility• Can resell after 6 months• Purchase up to 2 units

BENEFITS


Partner Customer Reference Program

BENEFITS FOR PARTNERS AND CUSTOMERS• Market recognition as a technology leader • Participation in press releases and more• Network building• Product influence• Media exposure

WHAT’S IN IT FOR YOUPartner AE and SE receive $2,500 each

HOW THE PROGRAM WORKS Find the happy customer, we do all the rest. We co-brand the success story with you

“Pure Storage was the only vendor to meet or exceed our performance, scalability, simplicity expectations

at a reasonable cost.”

Brent Allen, Director of Infrastructure, Skullcandy

PARTNER LOGO

FIND A HAPPY CUSTOMER AND GET REWARDED

(*) Or cash equivalent as required by region. Taxes vary per country. Total reward may be impacted by taxes withheld.


Pure Winners Club

PURE TOP PERFORMER AWARD • Attain highest channel-led bookings in EMEA• Incentive: Pure Performers Club participation on Pure

PURE WINNER AWARD• Attain $1M in channel-led bookings,

2 net new logos minimum• Incentive: $10K and Pure Sales Kickoff

participation on Pure

PURE ROLEX AWARD • Attain the highest number of net new logos

in EMEA (min. $2.5M bookings)• Incentive: Pure Rolex and Pure Sales Kickoff

participation on Pure

PURE WINNERS CLUB SWAG• T-shirt, swag and more for top performers

AE/SE pairs. AE selects SE. Channel-led bookings and logos only qualify.

PARTNER AEs/SEs RECEIVE EXCLUSIVE INCENTIVES AND

REWARDS

An exclusive program for AEs and /SEs

that rewards top performers


Pure Rewards

Pure Storage recognizes and rewards partners for outstanding achievements.

RECEIVE REWARDS AND RICH CASH INCENTIVES

1% BONUS

• 1% on closed deals• Capped at $5K per customer account• Opportunity created / closed in under 90

days• Use Pure Rewards prepaid cards like

cash*• New Pure Storage business only• Opportunity must be created and closed

in under 90 days• Opportunities created prior to February

1, 2015 & closed after July 31, 2015 are not eligible

(*) Or local currency equivalent as required by region. Taxes vary per country. Total reward may be impacted by taxes withheld.


Sales and Technical Training

AE ACCREDITATION

• Pure Accredited Sales Expert (PASE)

SE ACCREDITATION

• Pure Accredited Technical Specialist (PATS)

• Pure Pre-Sales Specialist (PPS)

PROFESSIONAL SERVICES ACCREDITATION

• Pure Accredited Partner Installer (PAPI)

TECHNICAL SUPPORT ACCREDITATION

• Pure Accredited Dark-Site and Break-Fix Support

Specialist (PADSS)

• Pure Accredited FlashStack Specialist (PAFS)

ADVANCE YOUR SKILLS AND ACHIEVE ACCREDITATIONS


Converged Solutions

FLASHSTACK ACCREDITATIONS• All-Flash converged infrastructure • Industry-leading components from Pure Storage, Cisco and VMware

• Competitive advantage and financial benefits

• Become a FlashStack Partner or a FlashStack Authorized Support Partner

FIELD SERVICES• Installation Services • Data Migration Education Services• Technical Account Management Services• Dark-site and Break-fix Support Services

AUTHORIZED SUPPORT PARTNERPROGRAM (ASP)• Expand your portfolio and services opportunity

• Level 1/ Level 2 support and Field Engineering


Marketing and Demand Gen

• Turn-key demand gen campaigns • New, improved marketing collateral • Awareness and lead nurturing • Call blitzes • Content syndication• Social media syndication


Radically Transparent Partner Selling Tools

TRADE-IN PROGRAM

SUPPORT PORTAL

SALES TOOLS• Business Value Selling • Love Your Storage Guarantee Program

• Customer case studies• TCO Calculator • Videos

• Cloud Assist• Support Community • Technical collateral

PARTNER PORTAL Unfiltered access to:

• Programs and Marketing • Deal Registration• Pure Academy• Support Portal

• Increased deal margin and value• De-installation & removal of equipment• Capital back to IT not Finance• Hardware trade-in valuations


EMEA Tiers

Requirements

Silver Gold PlatinumSales Performance Bookings Goal – Zone 1* $250K $2M $4MBookings Goal – Zone 2* $250K $500K $3MTraining and Certifications Pure Accredited Sales Expert (PASE) 2 3 4Pure Accredited Technical Specialist (PATS) 2 3 4Pure Accredited Partner Installer (PAPI) - 1 1Attend SE technical training** - Yes YesMarketing Pure Led Marketing Campaigns 2/Year 3/Year 4/YearPartner Led Marketing Campaigns 2/Year 3/Year 4/Year

(*) Zone 1: UK, Germany, France. Zone 2: all other EMEA countries. (**) Contact your Channel Account Manager for more information.


The Pure Partner Program at a Glance

BUSINESS ACCELERATION MDF Incentive Headcount

ENABLEMENT Demo Equipment Sales and Marketing Tools

PROFITABILITY Product and Services margin Land and expand opportunities

AE/SE INCENTIVES Pure Winners Club Pure Rewards

TRAINING Online and instructor-led training Accreditations

SERVICES Install, Support, Break-Fix Data Migration, Customer Success


Let’s Get Started

For more information on programs and other marketing resources, log in to the Partner Portal or connect with your Channel Account Manager or Distributor.

If you do not have an account on the Partner Portal, click here to request one.

To access training courses, log in to the Partner Portal and click on Training.

For more information on Training, please contact Pure Academy at [email protected].

https://purestorage.force.com/partners/login


http://info.purestorage.com/Channel_Partner_Application.html


mailto:[email protected]




Partner Badges

The Pure Partner Program features the Silver, Gold and Platinum tiers, each with its own set of requirements and benefits. Partners can upgrade their level through increased sales performance and competencies.

Build awareness and showcase your expertise by inserting the Pure Storage logos on your website or marketing collateral. The logos promote your program status and accreditation level.

SHOWCASE YOUR EXPERTISE!

© 2015 Pure Storage, Inc. | 1Pure Storage and Partner CONFIDENTIAL Pure Storage Partner Program...

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