© 2015 IBM Corporation

Taming ‘big data’ with IBM Spectrum Storage Software

Nick TurnerBusiness Unit Executive Storage Software, Europe

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HybridCloud

Changing Nature of Business and Data

Free data from constraints of hardware and realign with new business processes and applications

Business Pressures

New Applications

DataGrowth

The tools to manage big dataIBM Spectrum Storage Family

Flexibility to use IBM and non-IBM Servers & Storage or Cloud Services

IBM Storwize, XIV, DS8000, FlashSystem and Tape Systems

Non-IBM storage, including commodity servers and media

Storage and Data Control

and non-IBM clouds

Traditional Applications New Generation Applications

Storage Management

Policy Automation

Analytics & Optimization

Snapshot & Replication

Management

Integration & API Services

Data Backup and Archive

Spectrum VirtualizeSAN Volume Controller

Virtualized SAN Block

Spectrum ScaleGPFS/Elastic Storage

Global File & Object

Spectrum AccelerateBased on XIV Software

Hyperscale Block

Data Access

Spectrum ControlVirtual Storage Center

Spectrum ProtectTivoli Storage Manager

Self Service Storage

Spectrum ArchiveLTFS

Active Data Retention

How can IBM help?

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Your business has changed – IBM understands this..

The traditional enterprise is no more, a data management strategy needs to cover the needs of all stakeholders

• Business / Lines of business owners• Application owners• Guardians of IT

agilityNew buyers

cloud

mobile social

Data explosion

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Typical Enterprise in 2015 – Current Environment

Tier 2 BlockHDS

Tier 0 SSD

Tier 1 BlockEMC

Multiple Device Control Apps

Multiple Device Control Apps

Multiple Device Control Apps

NetAppFile store

File Servers

ApplicationServersApplication

ServersApplicationServers

ESX Application

Servers

DatabaseServersDatabase

Servers

Netbackup& VEEAM Servers Off-site tape

File ServersFile

Servers

Uncontrolled ad-hoc Cloud services

SAN

Issues:•Ad-hoc Cloud Services•Backup space•App protection not integrated•Multiple control apps•Poor utilisation of block capacity•No single performance monitoring•Problem resolution difficult•Data locked into NDMP images•Data migration difficulties•Mixed backup products

Data Domain

Multiple Device Control Apps

Multiple Device Control Apps

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IBM Spectrum Storage Software – the catalyst for change & progress

File Servers

ApplicationServersApplication

ServersApplicationServers

ESX Application

Servers

DatabaseServersDatabase

Servers

Netbackup& VEEAM Servers

File ServersFile

Servers

Spectrum Virtualise & Spectrum ControlSpectrumProtect

New

Replace

Tier 2 BlockHDS

Tier 0 SSD

Tier 1 BlockEMC

NetAppFile store

SpectrumScale

Replace

SpectrumAccelerate

New

SpectrumProtect

Off-Site

Cloud Enabled

SpectrumArchive

SpectrumScale

Replace

NewNew

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Whiteboard Example

Software-defined Storage Win at Amadeaus

Architecture:•All 100+ existing storage subsystems will be virtualized:IBM XIV, HP 3PAR, EMC Symmetrix & VMAX, …• 100+ SVC nodes (DH8 with compression cards) in total, spread over 6 fire zones.

Key Client Benefits:Optimize data• SVC mirroring as basis of the VMware virtualization strategy.• Analytics-driven data management (less tier 1 disk to buy).Increase capacity • Gain capacity without additional hardware purchases or ancillary

expenses such as power, cooling or floor space.• Maintain higher storage capacity utilization and use RtC.Reduce costs • The compression factor of RtC in their database environment pointed

to cost savings through VSC and RtC of 30% per year.Operational efficiency • Increase flexibility and manageability of their environment.• SVC data migration can be performed without downtime.

Why We won and Lessons learned:• Earned trusted advisor status through intense, continuous support (4

SVC PoCs, FlashSystem PoC, XIV support).• Perfect track record of historic engagements.• Established direct client relationship with Labs and Execs.

Client: Amadeus is a technology company dedicated to the global travel industry, present in 195 countries with a worldwide team of more than 11,000 people. • Datacenter firm Amadeus Data Processing GmbH

located near Munich, Germany.• Industry: travel and transport

Challenge:Main requirements: stability, agility, manageability• Cover the enormous storage growth• Support VMware virtualization strategy• Optimize storage provisioning, capacity utilization,

availability, reporting and management.

Solution:Agile, cloud-based, software-defined storage: • One of the largest initial VSC deals worldwide

12 PB IBM SmartCloud Virtual Storage Center (VSC) + 3 PB Real-time Compression (RtC) Licenses.

• TCV >4Mio €, First storage virtualization for the client.

VSC - Solution and BenefitsClient & Challenge

STG Technical Contacts: Dr. Basil Moshous, Architect Dirk Peitzmann, IT Specialist

Markus Standau, IT Specialist

IMT / Country: DACH / GermanyDate of Win: Q3/2014

Thank You