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Transcript of © 2015 Crain Communications Inc. Tony Gregoire Director of Research, North America...
© 2015 Crain Communications Inc.
Tony GregoireDirector of Research, North [email protected]
How will the staffing industry & job boards evolve?
© 2015 Crain Communications Inc.
© 2015 Crain Communications Inc.
• Staffing Industry Trends
• Job Board Market
• 2020 and beyond
Agenda
© 2015 Crain Communications Inc.
• Staffing Industry Trends Increasing use of job boards
Commercial vs. professional staffing
Role of cyclicality
Global market size
Contingent workforce and total talent management
Human cloud
• Job Board Market
• 2020 and beyond
Agenda
© 2015 Crain Communications Inc.
Workforce Solutions Ecosystem(from the view of the staffing industry)
MSP
RPO
Payrolling
PEO
Job Boards
Outplacement
ConsultingServices
HRConsulting
VMS
Training
ICCompliance
Crowdsourcing
Online Work
Services
ATS
FMS
StaffingIndustry
OtherWorkforceSolutions
Temporary Staffing
Place & Search
Online StaffingPlatforms
BPO
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc. Source: Staffing Industry Analysts
StaffingIndustry
Temporary Staffing
Place & Search
The Talent Solutions Ecosystem(from the view of the staffing industry)
© 2015 Crain Communications Inc. Source: Staffing Industry Analysts April 2015 US Staffing Industry Forecast
US staffing market surpasses pre-recession peak in 2014…
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
20
40
60
80
100
120
140
US Staffing Revenue ($B): 1995-2014
© 2015 Crain Communications Inc.
…in spite of being destroyed by job boards
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
20
40
60
80
100
120
140
US Staffing Revenue ($B): 1995-2014
Job boards will destroy our
industry!
Source: Staffing Industry Analysts April 2015 US Staffing Industry Forecast
© 2015 Crain Communications Inc. Sources: Staffing Industry Analysts Staffing Company Survey – North America
Job boards of increasing importance to staffing companies
2013
Referrals
Databse of candidates
List of former temps
Job boards
Other networking
Postings- company web site
Job advertisements
Online social networking
Job fairs
University recruiting
4.6
4.1
3.9
3.9
3.5
3.4
3.3
3.1
2.4
2.2
Importance of Temp. Recruiting Tools(Scale of 1-5)
Job boards
Recruit from existing candidate list
Pay referral bonuses
List jobs on company website
Outsourced sourcing/recruiting
Advertise your firm
Invest in look/usability of website
E-newsletter to existing candidate list
Attend job fair
University recruiting
Other
33%
26%
10%
7%
7%
2%
2%
2%
1%
1%
1%
0%
8%
Highest Return Temp. Recruiting Tactics (% Responding)
2008
© 2015 Crain Communications Inc. Sources: Staffing Industry Analysts Staffing Company Survey – North America
Job boards of increasing importance to staffing companies
Referrals
Databse of candidates
List of former temps
Job boards
Other networking
Postings- company web site
Job advertisements
Online social networking
Job fairs
University recruiting
4.6
4.1
3.9
3.9
3.5
3.4
3.3
3.1
2.4
2.2
Importance of Temp. Recruiting Tools(Scale of 1-5)
Job boards
Recruit from existing candidate list
Pay referral bonuses
List jobs on company website
Outsourced sourcing/recruiting
Advertise your firm
Invest in look/usability of website
E-newsletter to existing candidate list
Attend job fair
University recruiting
Other
33%
26%
10%
7%
7%
2%
2%
2%
1%
1%
1%
0%
8%
Highest Return Temp. Recruiting Tactics (% Responding)
20132008
© 2015 Crain Communications Inc. Sources: Staffing Industry Analysts Staffing Company Survey – North America
Job boards of increasing importance to staffing companies
Referrals
Databse of candidates
List of former temps
Job boards
Other networking
Postings- company web site
Job advertisements
Online social networking
Job fairs
University recruiting
4.6
4.1
3.9
3.9
3.5
3.4
3.3
3.1
2.4
2.2
Importance of Temp. Recruiting Tools(Scale of 1-5)
Job boards
Recruit from existing candidate list
Pay referral bonuses
List jobs on company website
Outsourced sourcing/recruiting
Advertise your firm
Invest in look/usability of website
E-newsletter to existing candidate list
Attend job fair
University recruiting
Other
33%
26%
10%
7%
7%
2%
2%
2%
1%
1%
1%
0%
8%
Highest Return Temp. Recruiting Tactics (% Responding)
20132008
© 2015 Crain Communications Inc. Sources: Staffing Industry Analysts Staffing Company Survey
Number of times recommended as favorite vendor
Number of times recommended as
2nd favorite vendorSum Most common reason why firms
recommended this vendor
LinkedIn 24 27 51 Good pool of candidates CareerBuilder 30 18 48 Good, responsive service Bullhorn 20 9 29 High product quality Monster 14 8 22 Quality of candidates Indeed 9 6 15 Good price Bond Software 8 6 14 Good (responsive) service Dice 6 7 13 Good source of IT candidates JobDiva 9 2 11 Strong product/range of tools Salesforce 7 4 11 Good customization/flexibility Seek 5 5 10 Largest job board in Australia Avionte 7 0 7 Easy to use JobAdder 5 2 7 Produce is versatile and flexible Wells Fargo 3 4 7 Good, responsive service InsightSquared 5 1 6 Good analytics/reporting Quickbooks 4 2 6 Easy to use ADP 2 3 5 Consistent execution API Healthcare 4 0 4 Robust features Assurance 0 4 4 Good service Erecruit 3 1 4 Good ATS Maxhire 1 3 4 Simple to use Paychex 1 3 4 Easy to use Prove It 1 3 4 Good price Craigslist 1 2 3 Good results Essential Staffcare 2 1 3 Good service Haley Marketing 2 1 3 Good service Smart Search 3 0 3 Good price Sterling Background Checks 0 3 3 Ease of use, customer service, price Top Echelon 3 0 3 Good price Ziprecruiter 3 0 3 Posts to multiple job boards at once
© 2015 Crain Communications Inc. Source: Staffing Industry Analysts
Office/clerical share of temp. continues to decline, majority of market is professional
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140%
10%
20%
30%
40%
50%
60%
Share of US Temporary Staffing Revenue (1997-2014)
Industrial Office/Clerical Professional
© 2015 Crain Communications Inc.
Sources: Staffing Industry Analysts, The Future of Employment: How Susceptible Are Jobs to Computerisation? Carl Frey and Michael Osborne
Due to computerization, shift toward professional staffing should continue, though professional jobs will also be affected
Office/Clerical Industrial Professional
0.81 0.80
0.33
Avg. Probability of Jobs Lost to Computer-ization in Next 10 to 20 Years Industrial
Photographic Process Workers and Processing Machine OperatorsSewers, HandOffice/ClericalCargo and Freight AgentsData Entry KeyersTelemarketersProfessionalInsurance UnderwritersTax PreparersTitle Examiners, Abstractors, and SearchersLibrary Technicians
Jobs with a 99% probability of computerization
© 2015 Crain Communications Inc.
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
20
40
60
80
100
120
140
US Staffing Revenue ($B): 1995-2014
2007-2009 Recession
2001 Recession
US staffing market: still a cyclical industry
Source: Staffing Industry Analysts April 2015 US Staffing Industry Forecast
© 2015 Crain Communications Inc. Sources: Staffing Industry Analysts, US Department of Commerce
US staffing market: still a cyclical industry
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
US Staffing Revenue Growth US GDP Growth
US
Staffi
ng R
even
ue G
row
th
US
GD
P G
row
th
© 2015 Crain Communications Inc. Sources: Staffing Industry Analysts, US Department of Commerce, Survey of Professional Forecasters
Continued growth projected for US staffing market through 2016, with economic recovery
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015P 2016P
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
US Staffing Revenue GrowthUS GDP Growth
US
Staffi
ng R
even
ue G
row
th
US
GD
P G
row
th
© 2015 Crain Communications Inc.
And now for some trivia
• According to the National Bureau of Economic Research, the longest economic expansion since the US government began tracking in 1854 is…???
© 2015 Crain Communications Inc.
• According to the National Bureau of Economic Research, the longest economic expansion since the US government began tracking in 1854 is…
• 10 years (March 1991 – March 2001)
And now for some trivia
© 2015 Crain Communications Inc.
Sooner or later, next recession will temporarily derail industry trends
• According to the National Bureau of Economic Research, the longest economic expansion since the US government began tracking in 1854 is…
• 10 years (March 1991 – March 2001)
• We have been in expansion since June 2009. Therefore, unless we are currently in the longest expansion period in recorded US history, the next recession will begin within the next four years.
© 2015 Crain Communications Inc. Source: Staffing Industry Analysts
International - not just a hobby(8 of 10 largest US staffing firms have >10% of business outside US)
Rank Company Headquarters2013 US Staffing & Talent
Engagement Revenue ($million)
1 Allegis Group US 8,7512 Adecco Switzerland 4,4003 Randstad the Netherlands 4,3664 ManpowerGroup US 3,8305 Kelly Services US 3,4286 Robert Half International US 2,8027 Express Employment Professionals US 2,3438 The Select Family of Staffing Companies US 2,0279 Recruit Japan 2,000
10 Volt Information Sciences US 1,695
© 2015 Crain Communications Inc.
South America
Africa &Middle
East
Europe
AsiaPacific
North America
Countries and regions are to scale
Global temp. staffing market revenue of $354bn in 2013
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc.
US
CA
BRSA
JP
AU
NL
IN
CHCN
UK
FR
IT
DE
BE
Countries and regions are to scale
Global temp. staffing market revenue of $354bn in 2013
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc. Source: Staffing Industry Analysts
The temp. staffing market is but one piece of the $3.2 trillion global contingent workforce
Global Contingent Workforce Market: $3.2 Trillion (2013)
Temporary Staffing
$354 Billion
“Perm” Staffing
$45 BillionIndependent Contractors
Temporary Employees Not Assigned Through Agencies
(i.e. fixed contract, also includes payrolling)
SOW Consultants
Staffing Industry
© 2015 Crain Communications Inc.
Decentralized
Preferred Suppliers
Master Vendor
Managed Service Provider (MSP)
• Several suppliers• Procurement done
on an ad-hoc basis• Management done
internally
• Selective set of suppliers selected
• Contracts in place• Service level
agreements (SLA’s) in place
• One supplier (possibly managing second and third tier suppliers)
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Contingent workforce spend under management
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Non-compliant spend elimination
• Total cost of ownership savings
More Value
Evolving contingent workforce models
More Complexity ?
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc.
Decentralized
Preferred Suppliers
Master Vendor
Managed Service Provider (MSP)
Total Talent Management
• Several suppliers• Procurement done
on an ad-hoc basis• Management done
internally
• Selective set of suppliers selected
• Contracts in place• Service level
agreements (SLA’s) in place
• One supplier (possibly managing second and third tier suppliers)
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Contingent workforce spend under management
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Non-compliant spend elimination
• Total cost of ownership savings
• Total workforce spend under management
• Complete workforce visibility
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Non-compliant spend elimination
• Increased total cost of ownership savings
• Additional productivity and process savings
• High degree of value added services
More Value
Evolving contingent workforce models
More Complexity
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc.
Talent strategy and business alignment
Metrics and Analytics
Workforce Planning
• Learning and Development• Career and performance management
Compensation/Benefits
TTM integrates traditional talent employment and non-employee labor
Traditional employees
Talent Acquisition ModesRecruiters, Direct Hire, RPO
Managed By: HR
Outsourced services
ContingentTemps, IC, SOW & Internal stretch
Agencies, MSP/VMS, Direct IC
Consulting & Outsourcing Firms
Managed By: HR and Procurement Managed By: Procurement
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc.
The Human Cloud
© 2015 Crain Communications Inc.
The human cloud landscape
How the Work is
Organized
Specific Worker(s)
“A Crowd”
What the Client GetsLabor Relationship
Service Output
Crowdsourcing
Online Staffing
Online Services
• freelancer.com
• Upwork
• Task Rabbit• FieldNation
• Work Market
• CrowdFlower• LionBridge
• Innocentive• 99Design
• LiveOps• Rev
• OnForce
• Peopleperhour
• Gigwalk
• Amazon Turk• Chaordix
• WikiStrat
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc.
Evolution of human cloud to FMS (freelancer management systems)
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc.
How FMS can fit into a CW program
Source: Staffing Industry Analysts
Enterprise
Temporary agency staff Independent workers
SOWconsultants
© 2015 Crain Communications Inc.
How FMS can fit into a CW program
Source: Staffing Industry Analysts
Enterprise
Temporary agency staff Independent workers
SOWconsultants
© 2015 Crain Communications Inc.
• Staffing Industry Trends
• Job Board Market Global market size and largest providers
Employment trends/skill misalignment
Job board innovations
A more integrated ecosystem
• 2020 and beyond
Agenda
© 2015 Crain Communications Inc.
And now for some trivia
• What company generated the most revenue from its job board(s) across the globe in 2014?
© 2015 Crain Communications Inc.
And now for some trivia
• What company generated the most revenue from its job board(s) across the globe in 2014, by Staffing Industry Analysts estimates?
• It’s not LinkedIn (which came in second)
© 2015 Crain Communications Inc.
Largest job boards by estimated revenue
Source: Staffing Industry Analysts 2015 Largest Job Boards Globally
Rank Company HQ Country
2014 Revenue (USD million)
1 Recruit Indeed, Rijunabi, Hatalike, Work in Japan, JobDirect, Minna-no-Kyujinban, Travaille, From A Navi, Yumex
Japan $2,400
2 LinkedIn US $856 3 Monster Monster, CareerOne, Jobpilot, Workania, jobs.cz, profesia US $808 4 Gannett CareerBuilder, which also operates JobsCentral, JobScout24,
Broadbean, Sologig, Headhunter, CareerRookie, MiracleWorkers, WorkinRetail, JobsinMotion
US $670
5 SEEK Australia $500 6 Axel Springer StepStone, (includes IrishJobs, Pnet, jobsite),
YOURCAREERGROUP (HOTEL CAREER, TOURIST CAREER, GASTRONOMIE CAREER), Totaljobs Group (totaljobs, RetailChoice, CWJobs, CareerStructure, Caterer, CatererGlobal)
Germany $350
7 Craigslist US $278 8 DHI Group Dice, BioSpace, ClearanceJobs, eFinancialCareers, Hcareers,
HEALTHeCAREERS, Rigzone, Slashdot, SourceForge, WorkDigital
US $213
9 51Job China $81 10 HeadHunter Russia $80
© 2015 Crain Communications Inc.
Global job board marketEstimated 2014 revenue: $10B - $20B
Source: Staffing Industry Analysts
$10 billion
$20 billion
Recruit; 23%
LinkedIn, 13%
Monster; 8%
Gannett; 7%SEEK; 7%
Axel Springe
r; 3%
Craigslist; 3%
DHI Group,
3%
51Job; 2%
Head-Hunter,
2%
Rest of Mar-ket, 30%
Recruit, 11%
LinkedIn; 7%
Mon-ster; 4%
Gannett; 4%
SEEK, 3%
Rest of Market,
65%
© 2015 Crain Communications Inc. Source: US Bureau of Labor Statistics
Job market becomes more fluid
Dec-00Jun-01
Dec-01Jun-02
Dec-02Jun-03
Dec-03Jun-04
Dec-04Jun-05
Dec-05Jun-06
Dec-06Jun-07
Dec-07Jun-08
Dec-08Jun-09
Dec-09Jun-10
Dec-10Jun-11
Dec-11Jun-12
Dec-12Jun-13
Dec-13Jun-14
Dec-14
0
1,000
2,000
3,000
4,000
5,000
6,000
Quits
© 2015 Crain Communications Inc.
Fluidity, and demand for new positions, drive surge in job openings
Dec-00Jun-01
Dec-01Jun-02
Dec-02Jun-03
Dec-03Jun-04
Dec-04Jun-05
Dec-05Jun-06
Dec-06Jun-07
Dec-07Jun-08
Dec-08Jun-09
Dec-09Jun-10
Dec-10Jun-11
Dec-11Jun-12
Dec-12Jun-13
Dec-13Jun-14
Dec-14
0
1,000
2,000
3,000
4,000
5,000
6,000
Openings Quits
Source: US Bureau of Labor Statistics
© 2015 Crain Communications Inc.
Healthy increase in hires, but not proportional to rise in openings
Dec-00Jun-01
Dec-01Jun-02
Dec-02Jun-03
Dec-03Jun-04
Dec-04Jun-05
Dec-05Jun-06
Dec-06Jun-07
Dec-07Jun-08
Dec-08Jun-09
Dec-09Jun-10
Dec-10Jun-11
Dec-11Jun-12
Dec-12Jun-13
Dec-13Jun-14
Dec-14
0
1,000
2,000
3,000
4,000
5,000
6,000
Openings Quits Hires
Source: US Bureau of Labor Statistics
© 2015 Crain Communications Inc.
Beveridge curve shifts to right…why does this matter?
© 2015 Crain Communications Inc.
Moving people to the demand
Computer and mathematical
Healthcare practitioners
Architecture and engineering
Natural and social science
Social services
Maintenance and repair
Arts, design and entertainment
Food services
Production
Cleaning and maintenance
Construction and extraction
0.2
0.5
0.8
1
1.5
1.7
1.8
4.2
5.5
10.7
18.7
Ratio of Unemployed People to Job Postings in US, 2014
Source: Burning Glass, McKinsey Global Institute, US Bureau of Labor Statistics
© 2015 Crain Communications Inc.
Traditional education not likely to align workforce skills with demand anytime soon
© 2015 Crain Communications Inc.
• Compete for attention of candidates (both passive and active) by building cradle-to-grave online communities, with content, social, online training…and, of course, jobs
• Not only are job boards doing this. Their clients are, too!
So, in the meantime, job boards innovate to hunt for talent
© 2015 Crain Communications Inc.
Zappos Insider: Building community hub over internal job board
2001 Recession
© 2015 Crain Communications Inc.
• New ways to scour the internet for information on candidates (Monster’s TalentBin and DHI’s Open Web)
• Increasingly sophisticated algorithms for recruiting, screening and assessment
• Sourcing management services (Concierge powered by Monster, Dice Sourcing Concierge)
• Workforce analytics
• Pay for performance
Additional job board innovations
© 2015 Crain Communications Inc.
Workforce Solutions Ecosystem(from the view of the staffing industry)
MSP
RPO
Payrolling
PEO
Job Boards
Outplacement
ConsultingServices
HRConsulting
VMS
Training
ICCompliance
Crowdsourcing
Online Work
Services
ATS
FMS
StaffingIndustry
OtherWorkforceSolutions
Temporary Staffing
Place & Search
Online StaffingPlatforms
BPO
Source: Staffing Industry Analysts
© 2015 Crain Communications Inc.
Payrolling/Compliance
Solutions
Temporary StaffingPrograms
RecruitmentTechnologyPlatforms
TheHuman Cloud
WorkforceProcessOutsouring
MSP
RPO
Payrolling
Job Boards
VMS
ICCompliance
Crowdsourcing
Online Work
Services
ATS
FMS
Temporary Staffing
Place & Search
Online StaffingPlatforms
BPO
Direct HirePrograms
Source: Staffing Industry Analysts
Workforce Solutions Ecosystem(from the view of the staffing industry)
© 2015 Crain Communications Inc.
Elements of ecosystem less clearly defined
© 2015 Crain Communications Inc.
• Staffing Industry Trends
• Job Board Market
• 2020 and beyond
Agenda
© 2015 Crain Communications Inc.
Sources: *Ericsson Mobility Report, June 2015**Chris DeRose, “How Google uses data to build a better worker,” The Atlantic, October 7, 2013
Looking to 2020, and beyond
• Mobile first (projected 6.1 billion smartphone users globally).*• Job boards/online talent platforms will increase market efficiency,
driving even greater pay disparity among workers based on skill and talent (Google analytic team demonstrated that exceptional technologists can have a performance differential of up to 300x an average employee).**
• As job boards evolve into online communities, brands will need to serve specific occupations.
• Increasingly scalable technology will drive job board companies to become larger, but with many separate brands for each occupation, region.
• Opportunity to use data from online talent platforms to drive educational changes to better align workforce skills with demand.
© 2015 Crain Communications Inc.
Sources: *Ericsson Mobility Report, June 2015**Chris DeRose, “How Google uses data to build a better worker,” The Atlantic, October 7, 2013
Looking to 2020, and beyond
• Mobile first (projected 6.1 billion smartphone users globally).*• Job boards/online talent platforms will increase market efficiency,
driving even greater pay disparity among workers based on skill and talent (Google analytic team demonstrated that exceptional technologists can have a performance differential of up to 300x an average employee).**
• As job boards evolve into online communities, brands will need to serve specific occupations.
• Increasingly scalable technology will drive job board companies to become larger, but with many separate brands for each occupation, region.
• Opportunity to use data from online talent platforms to drive educational changes to better align workforce skills with demand.
Though economic recessions,
whenever and wherever they occur,
can temporarily derail trends.