© 2014 Research Director, Inc. RESEARCH Influence Old School 105.3’s Adult Listeners to Enroll at...
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© 2014 Research Director, Inc. RESEARC H Influence Old School 105.3’s Adult Listeners to Enroll at Your School and Complete Their College Education! Some College 32% 68% Some College (1-3 Years-Not Graduated) Have Attended WOSF-FM Adults 18+ Cume Composition/ Persons Nearly one-third (32%) of Old School 105.3’s Adult 18+ listeners have some college education. Old School 105.3 reaches 79,556 of these Adults 18+. 79,556 Source: Scarborough, Charlotte-Gastonia- Rock Hill, MSA, September 2012 – August 2013, Monday-Sunday 6A-12M
Transcript of © 2014 Research Director, Inc. RESEARCH Influence Old School 105.3’s Adult Listeners to Enroll at...
© 2014 Research Director, Inc.
RESEARCH
Influence Old School 105.3’s Adult Listeners to Enroll at Your School and Complete
Their College Education!
Some College32%
68%
Some College (1-3 Years-Not Graduated)Have Attended
WOSF-FM Adults 18+ Cume Composition/Persons
Nearly one-third (32%) of Old School 105.3’s Adult 18+ listeners have some college education. Old School 105.3 reaches 79,556 of these
Adults 18+.
79,556
Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA,September 2012 – August 2013, Monday-Sunday 6A-12M
© 2014 Research Director, Inc.
RESEARCH
Influence Old School 105.3’s Adult Listeners to Enroll in Your Special, Technical or Vocational School!
Attended37%
63%
Special/Technical/Vocational SchoolHave Attended
WOSF-FM Adults 18+ Cume Composi-tion/Persons
Nearly two-fifths (37%) of Old School 105.3’s Adult 18+ listeners have attended a special, technical or vocational school. Old School 105.3 reaches 93,309 of these Adults 18+.
Plus, Old School 105.3’s Adult 18+ listeners are 20% more likely than the market average to have attended a special, technical or vocational school.
93,309
Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA,September 2012 – August 2013, Monday-Sunday 6A-12M
120
100
Special/Technical/Vocational SchoolHave Attended
Adults 18+ Cume Index
WOSF-FM Average Adult 18+
© 2014 Research Director, Inc.
RESEARCH
Plan to21%
79%
Plan to Go Back to School/Next YearWOSF-FM Adults 18+ Cume Composi-
tion/Persons
Increase Enrollment for Your School, College or University When Targeting
Old School 105.3’s Adult Listeners!
More than one out of five (21%) of Old School 105.3’s Adult 18+ listeners are planning to go back to school in the next year. Old School 105.3 reaches 53,601 of these Adults 18+.
Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA,September 2012 – August 2013, Monday-Sunday 6A-12M
Plus, Old School 105.3’s Adult 18+ listeners are 70% more likely than the market average to be planning to go back to school in the next year.
170
100
Plan to Go Back to School/Next YearAdults 18+ Cume Index
WOSF-FM Average Adult 18+
53,601
© 2014 Research Director, Inc.
RESEARCH
Reached16%
84%
Adult Continuing Education ClassPlan to Attend/Next Year
WOSF-FM Adults 18+ Cume Rating/Persons
Increase Enrollment for Your Adult Continuing Education Courses When Targeting
Old School 105.3’s Adult Listeners!
Old School 105.3 reaches nearly one-fifth (16%) of all Adults 18+ in the metro who are planning to attend an adult continuing education class in the next year. Old School 105.3 reaches 30,431 of these Adults 18+.
Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA,September 2012 – August 2013, Monday-Sunday 6A-12M
Plus, Old School 105.3’s Adult 18+ listeners are 14% more likely than the market average to be planning to attend an adult continuing education class in the next year.
114
100
Adult Continuing Education ClassPlan to Attend/Next Year
Adults 18+ Cume Index
WOSF-FM Average Adult 18+
30,431
