© 2014 IBM Corporation

Informix in the Cloud and Blue Mix

Scott PickettWW Informix Technical SalesFor questions about this presentation, email to: spickett@us.ibm.com

IBM Year of the Cloud

Big Changes in IBM’s Cloud strategy and position since IIUG 2013

Change in emphasis from Private Cloud to Public and Hybrid 2nd and 3rd generation IBM SWG offerings on Cloud come online Executive focus and external messaging about IBM on the

Cloud Recognition that IBM Smart Business Cloud was not going to

cut it– Some good successes – Storage, Lotus

End of strategic SWG relationship with Amazon – Tactical relationship remains

Acquisition of SoftLayer Announcement of BlueMix Suite Focus on Cloud-centric markets

“ IBM expects to reach $7 billion annually in cloud revenue by the end of 2015.” - IBM SoftLayer announcement. “ IBM expects to reach $7 billion annually in cloud revenue by the end of 2015.” - IBM SoftLayer announcement.

© 2014 IBM Corporation2

IBM Cloud Focus Through 2013 Focus on the Private Cloud by SWG was a good entry strategy

– Did not require changing business or sales model – Did not require completely new product offerings (in many cases)– Allowed us to get real world experience on cloud deployments– Helped us evolve the products, add needed features (“cloud ready”) – Drove some revenue

Cloud Ready Appliances HW + SW integrated offerings for Cloud– PureApplication Server– PureFlex– … others.

Our Public Cloud strategy (SWG) showed us what we needed to learn– Ease of use is king on Public cloud. – Amazon vs. IBM business model – Sales plan wasn’t aligned with Gen 1 IBM Public Cloud– Partners were not brought along well.

© 2014 IBM Corporation3

GBS / GTS Cloud Experience

GBS: IBM Institute for Business Value, in conjunction with the Economist

Intelligence Unit, surveyed 572 business and technology executives across the world. An analysis of survey results revealed some game-changing business enablers powered by cloud.

Organizations that exploit these business enablers are driving innovation that extends well beyond IT and into the boardroom. Three business archetypes represent the extent to which organizations use cloud to impact company and industry value chains, and customer value propositions:

Optimizers use cloud to incrementally enhance their customer value propositions while improving their organization’s efficiency.

Innovators significantly improve customer value through cloud adoption, resulting in new revenue streams or even changing their role within an existing industry ecosystem.

Disruptors rely on cloud to create radically different value propositions, as well as generate new customer needs and segments – and even new industry value chains.

Cloud is central to IBM Services value props: Cloud is central to IBM Services value props:

http://www.ibm.com/cloud-computing/us/en/http://www.ibm.com/cloud-computing/us/en/

© 2014 IBM Corporation4

IBM Cloud Messaging and Marketing

Cloud is one of the major themes of IBM’s new marketing & ads

“Made with IBM” marketing subset “Made with Cloud”

• Kuma is creating endless entertainment with cloud

• Wimbledon is engaging fans like never before with cloud

• TruGolf is making golf more accessible with cloud

• AudioMonitor is transforming music royalties with cloud

• HotelsCombined.com is creating a metasearch engine with cloud

© 2014 IBM Corporation5

IBM Acquires SoftLayer

• June 4, 2013

• “the world's largest privately held cloud computing infrastructure provider.”

• Headquartered in Dallas, Texas, 

•21,000 customers

•13 data centers in the U.S., Asia and Europe.

• June 4, 2013

• “the world's largest privately held cloud computing infrastructure provider.”

• Headquartered in Dallas, Texas, 

•21,000 customers

•13 data centers in the U.S., Asia and Europe.

© 2014 IBM Corporation6

Informix Cloud Experience

2009: First offering (test only) on Amazon 2010: Amazon in production 2011 IBM focus on Private Cloud, Flexible-Grid positioned for

Cloud 2012 Informix Hypervisor as part of Pure Application Server

– (still private cloud oriented) 2013 ..increasing focus on “2nd Gen” offering for Public Cloud,

– SoftLayer acquisition– Really compelling Informix success stories on Cloud

2014: – Informix as part of IBM BlueMix offering– Informix as critical component of IBM Internet of Things strategy

• 1/2 of which is delivered on the Cloud

© 2014 IBM Corporation

Mobile

Web & AppServices

Integration

Big Data

Internet of Things

Security

DevOps

Data Managemen

t

Commerce

MarketingWatson

Analytics

MapReduce

TimeSeries Service (Beta)

IBM Extends BlueMix Portfolio

Streams (Beta)Streams (Beta)

SPSS (Preview) SPSS (Preview)

Includes: Time Series Database Service Includes: Time Series Database Service

TIME SERIES DATABASE SERVICE Accelerates time series analytics in the cloud Supports multiple data types including time series, spatial, NoSQL & relational SQL and JSON interfaces It’s Informix!

© 2014 IBM Corporation8

Informix is Cloud Ready Today

Deploy and provision on heterogeneous H/W and O/S

environments

On-demand horizontal scalability

Automated storage and memory management

Always-on service even for upgrades and maintenance

Meet Service Level Agreements (SLA’s) for OLTP and

OLAP workloads simultaneously

Sharding simplifies data distribution & transactions

Allows combination of data types:

– SQL,

– JSON,

– Time Series,

– Spatial

Deploy and provision on heterogeneous H/W and O/S

environments

On-demand horizontal scalability

Automated storage and memory management

Always-on service even for upgrades and maintenance

Meet Service Level Agreements (SLA’s) for OLTP and

OLAP workloads simultaneously

Sharding simplifies data distribution & transactions

Allows combination of data types:

– SQL,

– JSON,

– Time Series,

– Spatial© 2014 IBM Corporation9

US$ 7 Billion IT Service Provider Implements Informix Private-Cloud to Better Serve Customers at Lower Cost

Need: Company was experiencing low resource utilization across its entire physical IT infrastructure, which lead to increased costs and wasted resources to configure new systems. They needed a consolidated and virtualized data-center solution to improve efficiency and meet demand.

Benefits:• Able to build and deploy new virtual servers within an hour and manage the entire virtual IT infrastructure from a centralized location• Reduced operating costs by reducing the quantity of physical servers by a ratio of 1-to-8• Increased service availability and scalability

Thanks to valued IBM Business Partner Thanks to valued IBM Business Partner

© 2014 IBM Corporation10

A National Environmental Agency Uses Informix-in-the-Cloud to Protect its People

Need: The agency had huge volumes of data from years of tracking weather, air quality, and public health threats. They needed to unify all sensor data to create an early-warning system based on comprehensive threat assessments for proactive decision making

Benefits:• Increased notification time for predicated air-quality incidents by as much as 400%• Saves lives and property by predicting extreme weather conditions allowing for timely response from emergency personnel, as well as predicting disease outbreaks – allowing for a faster and focused response

Thanks to valued IBM Business Partner Thanks to valued IBM Business Partner

© 2014 IBM Corporation11

Composable Services for enterprise, web and mobile solutions are easily created for the Cloud with BlueMix

Run apps in any language

Built on open standards

Provides integration services to systems of record

Designed for mobile

Provides DevOps services for integrated dev experience

BlueMix.net

© 2014 IBM Corporation12

Data, Cloud and Enagagement Converge to Give Rise to the Next Frontier .... Internet of Things

Source:http://www.digitalcommunities.com/articles/FutureStructure-The-New-Framework-for-Communities.html

© 2014 IBM Corporation13

Mobile

Web & AppServices

Integration

Big Data

Internet of Things

Security

DevOps

Data Managemen

t

Commerce

MarketingWatson

Analytics

Internet of Things Service (Beta)

• Provides developers with a faster way to create new applications in the cloud

• Includes all the tools needed for cloud-based applications servicing the millions of devices that comprise the Internet of Things

• Provides developers with a faster way to create new applications in the cloud

• Includes all the tools needed for cloud-based applications servicing the millions of devices that comprise the Internet of Things

IBM Extends BlueMix PortfolioIBM Internet of Things Service

…includes Informix as the database service…includes Informix as the database service

© 2014 IBM Corporation14

IBM Internet of Things Cloud

Key Capabilities:• Rapid device onboarding• Bi-directional real-time secure

device messaging & events• Real-time data stream analytics• Time-series data management

• Hybrid database support• Embedded database on edge

devices• Integrated cloud & mobile

development and runtime• Hadoop-based offline analytics(June demo)

• Maximo™ asset management and workforce scheduling(June demo)

What Customers Can Do:Register, connect and manage devices, collect, route, and analyze data, build internet of things applications, and remotely control devices.

Differentiation:•Business need Extremely rapid development of web, mobile and Cloud applications for Internet of Things to help businesses connect end to end from sensors to insights to actions to sensors enabling continuous delivery of IOT applications for business aligned developers allowing them to Analyze the past and predict the future•Consumers and businesses have many devices generating a huge amount of data from numerous sources with different data types including structured, unstructured, enterprise, public, time series and spatial. They need a consolidated view, real-time analytics and the scalability and reliable performance of an enterprise-class database to provide actionable insights for devices on the edge and in the cloud.

Platformas a Service

© 2014 IBM Corporation15

IBM Internet of Things Cloud

Differentiation:– Business need Extremely rapid development of web, mobile and

Cloud applications for Internet of Things to help businesses connect end to end from sensors to insights to actions to sensors enabling continuous delivery of IOT applications for business aligned developers allowing them to Analyze the past and predict the future

– Consumers and businesses have many devices generating a huge amount of data from numerous sources with different data types including structured, unstructured, enterprise, public, time series and spatial. They need a consolidated view, real-time analytics and the scalability and reliable performance of an enterprise-class database to provide actionable insights for devices on the edge and in the cloud.

Platformas a Service

© 2014 IBM Corporation16

Shaspa Service Framework – Integrating Equipment & Appliances to Provide Connected Services

ServiceProviders

Maintenance

Security

Health

Energy

MediaTelepho

ny

Others

Energy GenerationSecurity Lighting Control

Smart Metering

Sub MeteringHVAC

Environmental KPI Monitoring

Network Access

Informix

Shaspa SmartGate

IBM Informix - Embedded Database for Internet of Things

© 2014 IBM Corporation17

Questions

© 2013 IBM Corporation18