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Social Media Manager

February 12, 2014

My Passport ProSocial Media

Jeremiah Broske

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Objectives & Strategies Tactics

OverviewMy Passport Pro – Social Media

Establish WD as the storage expert within the creative professional and Mac communities

Create content with WD Creative Masters to highlight products features for Creative Pros

Support and utilize Influencers and Product Experts to engage our community

Provide product and technology education for our core audiences that empowers them to feel like experts

Ongoing and always on campaigns highlighting WD as brand of choice for Mac users and Creative Pros

Announcing with posts across all social media sites

Showcase editorial reviews to reinforce the press’s reaction to the product

Support PR Influencer and Blogger Outreach program to core use case audiences

Twitter chat and Google+ Hangouts post launch with product expert

Creative Pro or WD influencer to explain benefits of the device

Creative Pro Twitter Chat Series over the course of 2-4 weeks

Utilize WD Creative Masters and other industry influencers to generate ongoing buzz around technologies

Dedicated hashtag campaigns such as: #Worthsaving #Thunderbolt #RAID

Develop Infographics to highlight benefits of WD technology

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Pre-Launch Activities

Raid Education 3 week campaign

highlighting key benefits of RAID

Similar to Personal Cloud Education Campaign

Will also help prep consumers for a RAID version of future CSS products

Promoting Solution Series Videos from Matt Bennion across all social channels

My Passport Pro – Social Media

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Launch Activities

Announce product across all social media sites 3/27 Images of product next to Macbook Pro Swap out of social skins

Showcase editorial reviews to illustrate that the press love the product

Promoting Creative Spirit stories on YouTube and 15 second Attract videos on Instagram

Featuring drive in MacWorld coverage with daily giveaways Instagram images with My Passport Pro at our booth Twitter giveaway during Macworld

My Passport Pro – Social Media

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Post-Launch Activities

#DidYouKnow Series Very positive reactions from fans on these posts Highlight features of My Passport Pro Use Infographics to showcase small facts

people aren’t usually aware of

Twitter/Google+ Chats Google+ Chat with MikelParis and his sound

mixer Twitter chats with Product Managers and

Influencers

Creative Pros and Influencers Working with Steven on promoting the work of

their influencers to continue to drive creative pro messaging

CJS / Total Chaos Michael Coleman

Social Hashtag campaign to support “What’s In Your Bag”

My Passport Pro – Social Media