© 2013 IBM Corporation 1 #IBMMobile IBM MobileFirst: Put your business in motion.

© 2013 IBM Corporation1 #IBMMobile

IBM MobileFirst: Put your business in motion


Reactive security

Rigid infrastructure to

Structured data to

Millions of PCs to billions of mobile devices

massive amounts of unstructured data

Intelligent, proactive protection

an elastic cloud infrastructure

Single transactions to personalized engagement

Static applications to dynamic services

In the new computing era, we have moved from …


YtY increase in mobile sales during Cyber Monday

Apple’s iPhone and iPad accounted for 77% of all mobile shopping during the two days

YtY increase in mobile traffic to online retailers during the two days

Mobile was a key driver in 2012 Black Friday and Cyber Monday holiday shopping

Source – IBM Coremetrics Retail Data – as published in 11/24/12 IBM Press ReleaseSource – IBM Coremetrics Retail Data – as published in 11/24/12 IBM Press Release


CEOs are prioritizing customer insights far above other decision areas.

Top three areas of focus for CEOsInsights from the IBM Global Chief Executive Officer Study


Cloud

BPM

83%

74%

68%

60%

58%Security

Intelligence

Big Data Analytics

Mobile

Technologies for Innovation and Solving Specific Business Challenges

CIOs prioritize analytics and mobile to solve their business challenges


Enterprises are lagging in adequate mobile skill sets in both mature and growth markets

The IT Skill Gap: Mature vs Growth Markets

Have All The Necessary Skills Moderate Skill Gaps Major Skill Gaps

Source: 2012 Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, November 2012.. Growth Markets including Brazil, Russia, China, India and South Africa.


Fragmentation of devices and platforms

Speed and frequent iteration of the mobile lifecycle and continuous delivery

Connectivity to back-end systems and cloud

Security to protect corporate data and managing BYOD

Mobile Context taking advantage of unique capabilities such as geo-location

Delivering high quality apps and rapidly incorporate customer feedback

Businesses are struggling with unique mobile challenges


To:

Seamless interactions among physicians and providers improving quality of care

patient safety and efficiency improving patient experience

To:

Optimize their delivery schedules via mobile and electronically track waiting

times and confirm deliveries

To:

Real-time re-direction to optimal routes using

mobile info

From:

Traditional health institution

From:

Construction general contractor with remote

employees

From:

Sitting in traffic jams

Healthcare Construction Government

Forward thinking customers are realizing the benefits of becoming a mobile enterprise


Mobile Is Everywhere5 Trends with significant implications for the enterprise

Mobile is about transacting96% year to year increase in mobile cyber Monday sales between 2012 and 2011

Mobile enables the Internet of Things

91% of mobile users keep their device within arm’s reach 100% of the time

Mobile is primary

90% of users use multiple screens as channels come together to create integrated experiences

Mobile must create a continuous brand experience

Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022

Insights from mobile data provide new opportunities75% of mobile shoppers take action after receiving a location based messages

1

4

3

5

2


Imagine the Opportunities for a Mobile-First Organization

Leverage Industry Transformations

Drive Revenue and Productivity

Transform the Value Chain

Deepen Engagement

Deliver Contextually Relevant ExperienceCustomers


Transform the Value ChainCEMEX, UK-based manufacturer enables drivers to make 68% more shipments per day

CEMEX, UK-based manufacturer enables drivers to make 68% more shipments per day

I want a provider

That prioritizes my convenience

Versus their processes

Which streamlines our engagement

In ways that build loyalty


Large retailer delivers personalized and contextually relevant real-time shopping experiences based on known shopping patterns

Large retailer delivers personalized and contextually relevant real-time shopping experiences based on known shopping patterns

I want a retailer

That helps me find what I want

And gives me customized offers

Before, not after, I need them

In order to maximize my shopping experience

Deliver Contextually Relevant Experience


I want a business

That helps analyze information in real-time

To optimize decisions

Based on where I am

While protecting my security

IBM research lab uses location services to drive interactions using push notification and decision management features while prioritizing security with geo-fencing rules

IBM research lab uses location services to drive interactions using push notification and decision management features while prioritizing security with geo-fencing rules

Deliver Contextually Relevant Experience


Drive Revenue & ProductivitySmartphone access saves nearly 400 employee-hours per month, contributing to over 40% YoY increase in new business

Smartphone access saves nearly 400 employee-hours per month, contributing to over 40% YoY increase in new business

I want an employer

That allows me to work when I can

Wherever I am, with my own device

In ways that maximize my productivity

In order to help their bottom line


I want an employer

That allows me to work with the tools I want

And allows me to improve those tools

With the common knowledge of our workforce

In order for us to optimize productivity

Drive Revenue & ProductivityGovernment agency collaborates and provides access to 3rd party developers to create secure quality apps leveraging analytics and distributes in its enterprise app store

Government agency collaborates and provides access to 3rd party developers to create secure quality apps leveraging analytics and distributes in its enterprise app store


Deepen Engagement

Grand Slam events improves user experience and increases productivity by 10 percentby providing a consistent multi-channel experience

Grand Slam events improves user experience and increases productivity by 10 percentby providing a consistent multi-channel experience

I want a relationship

That enables me to take action

At the right time

In a meaningful context

In ways that build trust


Leverage Industry TransformationsRegion of Eindhoven captures data from cars and road sensors to notify commuters via smart phone app

Region of Eindhoven captures data from cars and road sensors to notify commuters via smart phone app

I want to tag things through auto ID technologies like RFID

Sense things through sensors and actuators

Shrink things through developments in miniaturization and nanotechnology

Create Thinking Things by imbedding processing power

and Power things through advances in energy efficiency, storage and generation

I want to tag things through auto ID technologies like RFID

Sense things through sensors and actuators

Shrink things through developments in miniaturization and nanotechnology

Create Thinking Things by imbedding processing power

and Power things through advances in energy efficiency, storage and generation


Leverage Industry TransformationsHealthcare provider setting time and location based services to have secure access to sensitive medical information

Healthcare provider setting time and location based services to have secure access to sensitive medical information

I want to protect privacy for our patients through secure context-based access to medical data

while delivering the rapid access needed by our healthcare professionals to deal with emergency situations

And ensuring compliance with regulatory requirements in a productive and cost-effective manner

I want to protect privacy for our patients through secure context-based access to medical data

while delivering the rapid access needed by our healthcare professionals to deal with emergency situations

And ensuring compliance with regulatory requirements in a productive and cost-effective manner


Air Canada: How self-service helped an airline transform their brand


Expanding our mobile portfolio with new capabilities125+ patents for wireless inventions in 2012, bringing the total to 270125+ patents for wireless inventions in 2012, bringing the total to 270

1H

Emptoris Rivermine Telecom Expense

Management

2012

IBM announced:IBM Mobile Foundation

IBM Endpoint Manager

Named leader in interactive design

IBM acquired:Tealeaf CX Mobile

2H

IBM announced:Managed Mobility

and MAPM Servicesand

IBM Security Access Manager for Cloud and Mobile

IBM announced:IBM Mobile

Development Lifecycle Solution

IBM announced:IBM Connections Mobile

IBM acquired:

IBM Cast Iron

20131HIBM announced:

IBM acquired:Urban Code DevOps

Platform


Industry Solutions

IBM & Partner Applications

BankingBanking InsuranceInsurance TransportTransport TelecomTelecom GovernmentGovernmentRetailRetail HealthcareHealthcare AutomotiveAutomotive

Application & Data Platform

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IBM MobileFirst offering portfolio


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IBM MobileFirst Platform offers: Native, web, or hybrid app development Tools to build & test high quality apps for many

devices Management, security, continuous delivery &

distribution of apps Easy connectivity to existing data & services for

mobile usage On-premises or managed service delivery

For clients who need to: Quickly develop and deploy high quality mobile apps across multiple platforms

Seamlessly connect rich mobile applications to enterprise data and services

IBM MobileFirst Platform

Key offerings: IBM Worklight IBM Rational Test

Workbench IBM Mobile Application

Platform Management Services


Challenges Company estimated that up to 40 percent of its

future business would come from providing mobile accessibility to its products and services. They sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team.

Solution Implemented IBM Worklight software to support

its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed.

Benefits Able to develop mobile apps quickly and

efficiently, supporting future business growth at a lower cost than its previous provider could offer.

Gained scalability to support higher data and user volumes once the mobile apps were deployed.

“We utilize a hybrid/HTML5 approach to achieve our goals with Worklight using web

technologies (HTML, Java Scripting, CSS) everywhere we can, and native code where we

need to.”

#1 US digital bank has shipped industry-leading mobile capabilities and has many more on the way


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IBM MobileFirst Management offers: Unified management across devices Selective wipe of corporate data Configuration & enforcement of password policies,

encryption, VPN access & camera use Streamlined workflow between development & operations

with an integrated Enterprise App Store Optimize telecom expenses with detailed usage analyses End-user portal for management of mobile equipment,

carrier plans, and usage tracking On-premises or managed service delivery

For clients who need to: Implement BYOD with confidence Manage secure sensitive data, regardless of the device Manage, track and optimize mobile expenses Handle multi-platform complexities with ease

IBM MobileFirst Management

Key offerings: IBM Endpoint Manager

for Mobile Devices IBM Emptoris Rivermine

Telecom Expense Management

IBM Mobile Enterprise Services for managed mobility


Public utility adds mobile devices without adding infrastructure Public utility adds mobile devices without adding infrastructure Company OverviewServing 4.5 million customers in the southwestern region of the United States, this electric company of 25,000

employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices.

Customer Needs Support 20,000+ mobile devices Corporate and employee-owned, many platforms and

OS versions High availability for certain devices used in the field Adherence to internal security policies, external

regulations

Benefits Scalability to 250,000 endpoints provides room to grow

without adding infrastructure Added mobile devices to existing IEM deployment in

days Ability to integrate with Maximo, Remedy Responsiveness and agility of product and product team


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IBM MobileFirst Security offers: Context aware risk – based access control

Mobile threat protection

Strong session management & Single Sign–on

Vulnerability analysis for mobile apps

Visibility and analysis of security events from the device, network, user end app behavior

For clients who need to:

Protect devices and data

Defend the network

Ensure secure access

IBM MobileFirst Security

Safeguard mobile apps Preserve user experience without

compromising security

Key offerings:

IBM Security Access Manager for Cloud and Mobile

IBM Security Appscan


European Bank delivers secure mobile Internet bankingEuropean Bank delivers secure mobile Internet bankingBackgroundMajor European Bank needed to reduce operational

complexity and cost with a single, scalable infrastructure to secure access to various back-end services from multiple mobile apps. A customized authentication mechanism empowered the bank to guarantee the security of its customers while safeguarding the trust relationship with a safe app platform that encrypts local data and delivers app updates immediately.

Customer Needs Extend secure access to banking apps to mobile

customers

Enhance productivity of employees to perform secure banking transactions via mobile devices

Support for iOS, Android, and Windows Mobile

Benefits

Authenticates requests made via HTTPS from hybrid mobile apps running on WorkLight platform to back-end services

A custom certificates-based authentication mechanism implemented to secure back-end banking application


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ManagementManagement SecuritySecurity AnalyticsAnalytics



IBM MobileFirst Analytics offers: Automatic detection of customer issues through user

and mobile device data

User behavior drill down with high fidelity replay & reporting of the user experience

Correlated customer behavior with network and application data

High conversion and retention rates with quantifiable business impact analysis

For clients who need to: Optimize digital & mobile experiences to drive online conversion Analyze mobile behaviors and quantify business impact of user struggles Improve customer service resolution and drive loyalty

IBM MobileFirst Analytics

Key offerings:

• IBM Tealeaf CX Mobile


Gambling company streamlines betting processes for mobile customersChallenges 1/3 of all bets are placed through the mobile device.

Emerging channels like mobile are key to the company’s future success and user experience on the mobile is a competitive differentiator.

Solution CX Mobile provided evidence of user struggles

during registration, user preferences in bet placement, and adverse changes in user behaviors. Tealeaf enabled the customer to quantify business impact of customer challenges across both web and mobile channels.

Benefits• Identified a time consuming and confusing

process around conversion rates for ID recovery – a relatively common occurrence for people trying to login from a stadium to bet on a soccer match.

• Developed better understanding of the optimal customer path for betting from login to bet placement.

• Recovery of 400 customers a day that were being lost in poorly user ID/PIN recovery system.

• Saw an overall jump in betting conversion based on optimized design path.

“With Tealeaf we know how our customers are using mobile and thanks to Tealeaf we

leave nothing to chance.”


Scan & Certify

Instrument

Test

IntegrateObtain Insight

Manage

Deploy

Design & Develop

The IBM mobile application development lifecycle


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IBM MobileFirst Strategy & Design Services offer: Customer journey mapping for mobile engagement

Accelerated mobile strategy & business case creation

Vision and delivery of compelling mobile web experience

Detailed strategies for infrastructure for mobile enterprise IT & communication initiatives

For clients who need to: Ensure mobile projects yield measurable business value Link mobile investments to ROI and IT strategy Establish plans for growth and maturity of mobile initiatives

IBM MobileFirst Strategy & Design Services

Key offerings:

• Mobile Strategy Accelerator

• IBM Interactive

• IBM Mobile Infrastructure Strategy and Planning Services


IBM was positioned as a leader in the Forrester WaveTM: Enterprise Mobility Services, Q1 2013IBM received the highest score possible in “Current Offering”

Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”.

Full report can be accessed at http://www.ibm.com

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the

Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

© 2013 IBM Corporation38 #IBMMobile04/21/23 38

The versatility and imagination of a dynamic interactive agency backed by the discipline, depth and expertise of IBM to meet the speed and engagement mandates of a digital, social and mobile world.

IBM InteractiveIBM’s global interactive agency for transformation


The event site strategies are informed by customer experience research and insights and include innovative combinations of sophisticated data delivery and analysis, multi-channel capabilities, and web 2.0 and mobile technologies.

Innovative IBM Technologies Applied: High quality live Flash streaming video with

multiple simultaneous video streams Live leader boards, player bios and

course/court information overlaid directly on the video streams in an innovative, immersive presentation – a first for highly trafficked sports events websites

Personalized alerts Live video thumbnails for selecting streams

Redefining Media: Interactive, multi-channel events

For the Australian Open, IBM served live video on web and mobile, developed the integrated community features and created a feature that graphed player momentum during the matches


To schedule a workshop, email: [email protected]

IBM MobileFirst journey workshopsOne day interactive workshop with an IBM Mobile expert to help enterprises plan and develop a customized roadmap for success

• Interactive discussion to understand client business

drivers, pains and requirements

• Overview of IBM MobileFirst Strategy, technology and POV’s

• Industry trends and imperatives

• Structured working session to outline next steps

Client ValueWorkshop Highlights

For Line of business and IT leaders seeking expertise and

experience in developing, enhancing, and/or executing

their mobile enterprise strategy.

• Industry expertise with top use cases and successes

• Capability assessment including identification of opportunities and gaps in

mobile strategy

• A detailed client report and next steps


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For clients who need to: Develop new mobile applications Integrate mobile applications with enterprise IT systems Manage and secure mobile environments Maintain visibility, control and automation of mobile devices

IBM MobileFirst Development & Integration Services

Key offerings: IBM Mobile Application

Development from the Cloud

IBM Mobile Application Management Services

IBM Mobile Enterprise Services - Mobile Application Platform Management

IBM MobileFirst Development & Integration Services offer: Fast cycle development of mobile applications across

platforms Mobile app integration for seamless connectivity and

data management Secure and seamless wired, wireless, cellular and WiFi

network access including increased network bandwidth required for voice, data and video

Secure mobile device and application management


Highlights: Thousands of mobility, integrated communications

and networking professionals 270 mobile patents 30+ research labs supporting mobility

48 networking delivery and support centers 11 mobile enterprise services delivery and support

centers Customer support in 50 languages Global standard processes, tools and

measurements

IBM’s global mobile expertise is trusted by some of the world’s most demanding companiesThousands of consultants with mobile solution and managed services expertise

IBM Interactive Centers

Mobile Enterprise Services Delivery & Support Centers

Networking Delivery & Support Centers


IBM on demand consulting for mobileProvides clients access to IBM’s technical experts for mobile

For clients with development teams and some experience with Mobile projects

Fast path to expert help on Mobile development projects

Offerings customized to client skill level and requirements:

On Demand Standard, Advanced and Premium

Defined access to architects and technical experts for the IBM Mobile Enterprise Development Lifecycle

Sharing of Best Practices and Experiences to continually help improve client experience with Mobile development and implementation

Quarterly or yearly subscription

Defined access to architects and technical experts for the IBM Mobile Enterprise Development Lifecycle

Sharing of Best Practices and Experiences to continually help improve client experience with Mobile development and implementation

Quarterly or yearly subscription


IBM Mobile Enterprise Services helps leading hotel brand deliver managed mobility services for smartphones and tabletsIBM Mobile Enterprise Services helps leading hotel brand deliver managed mobility services for smartphones and tablets

ChallengesTo deliver differentiated and enhanced guest services,

especially for corporate clients and hotel owners. Architect managed mobility solution for combined install base of 6,700+ smartphones and tablet devices

Solution• Enterprise lifecycle services for BlackBerry®, iPhone and

iPad devices• Email, web, calendar access and support with centralized

end-user help desk • Mobility device access to business intelligence for

operations reporting

Benefits• Adoption of mobility computing solutions deliver clear

business value and employee productivity improvements• Changed how technology innovation is delivered in the

corporation• Improved total cost of ownership and infrastructure

savings from more predictable hosting and support costs; that help enable 30 percent smartphone growth over 5 years

• Subscription-based pricing simplifies billing and tracking


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For clients who need to: Manage complex IT infrastructures and/or multi vendor mobile

environments Optimize IT resources across the extended enterprise Address shortages or gaps in mobile IT skills

Cloud and Managed Services

Key offerings:• IBM Mobile Enterprise

Services for managed mobility

• IBM Mobile Application Development from the Cloud

IBM Cloud and Managed Services offer:Flexible and scalable compute power with access to

greater network bandwidth

Predictable allocation of, and investment in, current skills and IT resources that support mobile initiatives

Multi-vendor integration and device support

Highly efficient coordination of global mobile projects



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InsuranceInsurance TransportTransport

TelecomTelecomGovernmentGovernment

HealthcareHealthcare

RetailRetail

AutomotiveAutomotive

BankingBanking

IBM MobileFirst is transforming industries


200+ IBM Software apps available in App Stores

200+ IBM Software apps available in App Stores

1M downloads …

• IBM mobile solutions for social business

• IBM mobile solutions for business process management

• IBM mobile solutions for enterprise content management

• IBM Cognos Business Intelligence

• IBM Smarter Commerce

Find IBM MobileFirst in the App Store


IBM mobile solutions for social businessImprove engagement with exception, security-rich mobile application experiences

Mobile file sync (IBM Connections)*

Allows IBM Connections files to be edited offline and changes automatically sync'ed back to server when user re-connects.

Sends push notifications to subscribed devices to alert when a file has changed, so they know of latest version.

Mobile file sync (IBM Connections)*

Allows IBM Connections files to be edited offline and changes automatically sync'ed back to server when user re-connects.

Sends push notifications to subscribed devices to alert when a file has changed, so they know of latest version.

*Design subject to change*Design subject to change

New and enhanced versions IBM Connections mobile next (represents planned capabilities; IBM plans and

directions are subject to change without notice)

New and enhanced versions IBM Connections mobile next (represents planned capabilities; IBM plans and

directions are subject to change without notice)


1 Learn more: ibm.com/mobilefirst

Talk with your IBM representative or Business Partner to find the right next step for you

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Join the conversation:twitter.com/IBMMobile (#IBMMobile)facebook.com/IBMMobile

Three ways to get started with IBM MobileFirst


© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have

the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities

referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines

Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

Learn more at: www.ibm.com/mobilefirst


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© 2013 IBM Corporation 1 #IBMMobile IBM MobileFirst: Put your business in motion.

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