© 2012 IBM Corporation IBM Travel & Transportation G lobal Centre of Competence (CoC) “ Top...

© 2012 IBM Corporation

IBM Travel & Transportation Global Centre of Competence (CoC)“Top Industry Consulting Expertise without Borders”

Mark Bedeman, Global SME, Freight Logistics & Cargo

II International Transport and Logistics Business Forum"NEW SILK WAY“

Multimodal solutions in transport logistics:challenges and tendencies


IBM Today


IBM Global Business Services

IBM Global Business Services is a partner of unmatched breadth and depth– Consultants and professional staff in more than 160 countries globally – Deep experience and expertise in 17 industries

Industry Sectors Service Lines

Strategy & Change

Supply Chain Management

Human Capital Management

Customer Relationship Management

Financial Management

Application Services

Fin

an

cia

l S

erv

ice

s

Co

mm

un

ica

tio

ns

Dis

trib

uti

on

Ind

us

tria

l

Pu

bli

c

Travel &Transport

© 2012 IBM CorporationIBM Confidential

Russia•HQ : M oscow C ity office•Russian developm ent Lab (RSTL), M oscow•S t.-Petersburg•Sam ara•Yekaterinburg•Kazan•Rostov-on-don•N izhniy Novgorod•Novosib irsk•Perm•K rasnoyarsk•Surgut•Voronezh•U fa

CIS (Comm onwealth of Independent States)Kyiv, UkraineTashkent, UzbekistanA lm aty, Kazakhstan

IBM Russia & CIS

Russia:

* HQ: Moscow City office* RSTL, Moscow* St.Petersburg* Samara* Yekaterinburg* Kazan* Rostov-on-Don* Nizhniy Novgorod* Novosibirsk* Perm* Krasnoyarsk* Khabarovsk* Voronezh* Ufa

CIS (Commonwealth of Independent States):

* Kyiv, Ukraine* Tashkent, Uzbekistan* Almaty, Astana, Kazakhstan

IBM presence in Russian Federation

2013

© 2012 IBM Corporation5

IBM‘s Global Travel & Transportation Centre of Competence (CoC)provides deep industry knowledge to IBM account teams and clientsOrchestration of Eco-System of experience and knowledge

Global Business ServicesGBS is one of the SBU’s

Of IBM

Other CoCs

IBM Research and LabsPioneer in providing path breaking

technological solution & asset which involves complex

algorithm , HW interfaces etc

SoftwareThe software product arm of

IBM that owns powerful brands like Sterling, Websphere,

Rational, iLOG, SPSS etc

Global DeliveryGlobal delivery centre spread

across the globe is essentially cost recovery business

units and form part GBS/GTS

Solution CentresMandated to create reusable assets

leveraging the whole IBM eco-system

Institute ofBusiness Value

The Institute for Business Valueprovides Thought Leadership on

Key Industry Topics

Software ProvidersIndependent Software vendors

are partner vendors of IBM. For instance, SAP,ORACLE,IBS etc

Markets/CountriesPractices

Local market practices spread across various

market segments' of IBM


Research at IBM means: Finding the intersection betweenInvention and Insight

Accelerate ability to apply technologies and capabilities

Objectives:

From:CEO and CIO studies

Market ResearchClient workshops and

discussionsGlobal Innovation Outlook

Institute for Business Value

From:Research and

Development teamsPartner value differentiators

Technical AdvisorsGlobal Technology

Outlook

From:Innovation Discovery

Innovation TeamsFirst of a Kind

Development/ Research linkage

Insight Invention

Innovation

Showcase what sets client apart

Demonstrate the power of collaboration

Expected Outcomes:

Compelling market-ready solutions and client partnerships

Deeper client understanding

Ecosystem of innovation• Employees

• Regulatory Bodies

• Policy makers

• Competitors

• Community Leaders

• Business Partners

• Independent Software vendors

• IT Analysts

• Investors

• Clients


We also work with our freight logistics clients in innovative ways to provide even greater value to all aspects of their business

IBM CEO, CFO, CIO, CMO Studies

IBM Global Innovation Outlook

IBM Industry Solutions Labs (ISLs)

IBM Center for Business Optimization

IBM Global Technology Outlook

IBM First-of-a-Kind (FOAK) Program

IBM Research Services

IBM Centers for Solution Innovation


Research and Services Centres for Clients and Business Partners

Russian Systems and Technology Laboratory

Established 2006 by IBM CEO, Sam Palmisano

IBM's lab main mission is the development and support of systems software, firmware and middleware in the large systems area.

RSTL is working on the full life cycle of product components and technology. This includes IBM System z mainframe, which has high synergy with historical IT development in Russia, as well as mainframe-connected storage, and software middleware services including database, virtualization, service management and messaging.

Main areas of development activity

Large systems operating system software development

Microcode development and hardware engineering

Middleware (messaging, database, systems management)

Collaboration with IBM Research Labs

Analysis of end-to-end relationship between applications and data

Virtualization to enable multi-tenancy – i.e. hosting clients which run a software stack to solve problems such as underutilization of hardware

© 2012 IBM Corporation10

Smarter Transportation

Instrumented:

Putting sensors not just in “things,” but across entire supply chain ecosystems. Track your freight. Track and monitor your ships. Know the condition of both. Predict and prevent service and equipment failures.

Interconnected:

Enable an entire shipment to be completed electronically – initiated, managed, executed and delivered - across multiple carriers without repeated manual intervention.

Intelligent:

Sense-analyze-act. Have the ability to see and model the future, for better decision-making. Develop optimal resource allocation and asset utilization across your entire ecosystem.

Leveraging the information you already have – in new

ways – to drive better decision making

Getting real-time line of sight across the

transportation supply chain

Incorporating intelligent sensors in your assets to

help drive operating decisions


Business Dynamic Demands a Shift in Operational Management Focus

TransactionDriven

Insight Driven

The new future development of the Transport Systems will be based on designing from the outset the management of the businesses from a transaction centric approach to an information / insight driven approach.

Provide operators with real time insights and "what if" scenarios to support decision making

The new future development of the Transport Systems will be based on designing from the outset the management of the businesses from a transaction centric approach to an information / insight driven approach.

Provide operators with real time insights and "what if" scenarios to support decision making


Innovation Idea 1Multimodal Freight Route Optimisation

First of a Kind (FOAK)

“To create a dynamic multi model “end to end” pricing visibility tool”


Innovation idea 2Empty Container Repositioning Problem Complexity – Typical Data Size

Number of:– Container types (~10-20)– Weeks (~16),– Port calls (x 10s of thousands),– Ports (x hundreds),– Vessels (x hundreds),– Foreign transport links

(x 10s of thousands),– Containers (x Millions),

Means of repositioning: – On board company vessels, – Foreign marine feeders, – Inland transportation,

Other means of empty containers control: – 50-100 on-going leasing contracts

with leasing companies,– 10.000-20.000 New built containers

annually,

Annual costs of empty containers logistics: – Several hundreds of millions of

dollars,


Business Solution - Realisation with ILOG (Demand Map)

Surplus

Deficit


Empty container distribution - The Railwagon Problem

Approx. 600 depots and ports around the world– Rail Terminals?

17 types of containers– 100 Wagon models, Container carryng?

Transportation by own or other ships (schedule. on-demand)– Train (schedule and on-demand)

Constraints Demand forecast and ship capacity– train capacities

Depot capacity– track capacity

Transshipment capacities– shunting capacities, times

For the given input and cost function: Optimal solution? Allows tactical planning:"What if I have more capacity to xyz ship / train?"Allows strategic planning:what happens if I have 10% more / less container / wagon?


Consumers Corp.Accts.

ERPLegacy

BOBSystems

WMS/ Yard Mgt

InterconnectNetworks

Customs

Rail Companies

3pl/Freight Forwarders Road Operators

Shipper

MFTRail Hub Collaboration

Network

TMS

Portal

SmallCarriersSmall

Suppliers

Supply Chain Visibility

&Supplier

Compliance

Innovation idea 3Logistics “Community”

Mobile

Web

CallCenter

Stores

OrderMgt

Role of Collaboration platform, based on singleInstance of the event data, accessible by all stakeholders

Powered by IBM Sterling Commerce, Warehouse ManagementOrder Management, Collaboration Network, Integrator


Innovation idea 4 Forecasting and Capacity Planning F&CP

Historical Data

Demand Estimation&

Plan Creation

Route andasset plan

<procurement plan>

Existing VolumeContracts

Inputs from Marketing Execs/Product Lead•Marketing investments, projected growth in market share•Addition of new services

Inputs from SalesOpinion on new business pipeline; changes in existing contracts,new contracts

Inputs from Operations Previous Predictions

Unstructured Data • External PoV data, accounts• News feeds, tweets, facebook

<networkplan>

Capacity procurement


Merci

Grazie

Gracias

Obrigado

Danke

Japanese

French

Russian

German

Italian

Spanish

Brazilian Portuguese

Arabic

Traditional Chinese

Simplified Chinese

Thai

© 2012 IBM Corporation IBM Travel & Transportation G lobal Centre of Competence (CoC) “ Top...

Documents

Transcript of © 2012 IBM Corporation IBM Travel & Transportation G lobal Centre of Competence (CoC) “ Top...