© 2012 IBM Corporation

5 Keys to Business Analytics Program Success Prepared by:

Dennis Buttera – Curriculum Advisor

01 August 2014

BI Strategy Framework

Organisational and Behavioural Strategy

Technology Strategy

Value Drivers

Business Effectiveness

Business Efficiency

IT Efficiency

Contributes to: Business Value

outcomes tied to the business strategy resulting from business decisions

Higher productivity, faster time to complete tasks

Lower total cost of ownerships and greater efficiencies in IT

Business Alignment Strategy

Once you have a strategy – then what? How is the program delivered?Once you have a strategy – then what? How is the program delivered?

5 Keys to Business Analytics Program Success

• Discusses 5 areas that increase business analytics success: Strategy, Value, People, Process and Technology

• Co-authored by 5 Individuals from 5 Companies:• Blue Cross Blue Shield of Tennessee• Boeing• IBM• Johnson & Johnson• RCG Global

• Best practice case studies:• Merial• Mueller• Daimler• Martin’s Point• Elie Tahari

4

• You rely on spreadsheets with information gaps

• The rear view is your only view

STEP 1:Novice

• You have a view into current results and a little of what’s driving them

• Results are shared with other teams within your department

STEP 2:Builder

STEP 4:Master

• Your VP sets the strategy• Your department’s

metrics map to other departments metrics

• You look forward as much as you review the past

STEP 3:Leader • Top-down goal setting

• Insights flow freely across divisions and departments. • You allocate resources,

minimize risk and maximize outcomes with equal ease and speed

Manual, slow, error prone, cumbersome, fragmentedData quality concerns

Automated, instant, accurate, seamless, converged. Data governance is in place

It overlays maturity….

• You rely on spreadsheets with information gaps

• The rear view is your only view

STEP 1:Novice

• You have a view into current results and a little of what’s driving them

• Results are shared with other teams within your department

STEP 2:Builder

STEP 4:Master

• Your VP sets the strategy• Your department’s

metrics map to other departments metrics

• You look forward as much as you review the past

STEP 3:Leader

Manual, slow, error prone, cumbersome, fragmented.Data quality concerns

… and establishes 5 key areas required for Business Analytics Program Success:

ValueValue

PeoplePeopleProcessProcess

StrategyStrategy

TechnologyTechnology

6

Strategy

BA Program Elements:

Stakeholder assessment

Business alignment

Prioritization & Roadmap

Metrics framework and Measurement

Strategy Development and Rolling Plan

StrategyStrategy

7

Value Business Case

Value Portfolio– IT Efficiency– Business Efficiency– Business Effectiveness

BI Metrics & FeedbackValueValue

BA Program Elements:

8

Value

ValueValue

BA Program Elements:

9

People

Organizational Design – the Analytics Center of Excellence

Communication

Marketing & Showcasing

Executive Support ManagementPeoplePeople

BA Program Elements:

10

People

PeoplePeople

BA Program Elements:

11

Process

Agility

Support

Training

Requirements Gathering

Process design

Best Practice Sharing

Advise & Consult Framework

ProcessProcess

BA Program Elements:

12

Technology Standards Evaluation and Management

License Management

Performance

Information Management

Innovation

Business Analytics Capabilities (BI, Planning, Advanced and Predictive Analytics, Social Media Analytics)

TechnologyTechnology

BA Program Elements:

13

Technology

Process

Value

Strategy

People

5 Keys to Business Analytics Program Success

Paperback: 170 pages

Publisher: IBM Press, October 2012

Language: English

ISBN-13: 978-1-58347-343-6