© 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff...
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Transcript of © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff...
![Page 1: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/1.jpg)
© 2011 ReachLocal, Inc.
Search Engine Marketing
Case Studies, thoughts, and other boring stuff
Presented by: Steve Harris
![Page 2: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/2.jpg)
© 2011 ReachLocal, Inc.
Steve Harris – Brief Bio
Media sales – Radio, Television, agency, and internet 15 years
Small Business owner – 2 Computer Stores
Advertising is in my blood
Blogs and Info to read to stay up to date adage.com Searchenginland.com Searchenginewatch.com Mashable TechCrunch
![Page 3: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/3.jpg)
© 2011 ReachLocal, Inc.
Clients I have worked with:
Bank of America
Lowermybills.com
Wells Fargo
![Page 4: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/4.jpg)
© 2011 ReachLocal, Inc.
Three Things that I love about advertising
I can build a business
Not an expense
Helicopter school in Vegas – TV Campaign Drink your Coffee – it's pretty boring
![Page 5: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/5.jpg)
© 2011 ReachLocal, Inc.
Internet – is the foundation.
All media channels drive website traffic
All websites need a phone number – easy to find, and in text (insert mild rant here)
87% of all offline transactions, begin online
Google made 10B, last quarter
![Page 6: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/6.jpg)
© 2011 ReachLocal, Inc.
![Page 7: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/7.jpg)
© 2011 ReachLocal, Inc.
![Page 8: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/8.jpg)
© 2011 ReachLocal, Inc.
![Page 9: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/9.jpg)
© 2011 ReachLocal, Inc.
Top reasons for a campaign not to work:
Budget
Geo Targeting
Website
Leads management
Lead tracking
Phone not answered
5-12 min – average life of lead.
Difficult Category
Sold wrong
![Page 10: © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris.](https://reader031.fdocuments.in/reader031/viewer/2022020319/56649f385503460f94c549e6/html5/thumbnails/10.jpg)
© 2011 ReachLocal, Inc.
Thank you for your time
Questions?
If not – pop quiz time!