© 2011, National Association of Health Underwriters • www.nahu.org

By the Numbers

• In December, NAHU received more than 140 press hits.

• In 2014, NAHU received more than 7,600 press hits.

*NAHU has a Media Hit Report that tracks nationwide press hits by each state and displays in detail what media coverage we’ve received by month. Review our archive to

see what monthly articles mentions NAHU and its chapters.

© 2011, National Association of Health Underwriters • www.nahu.org

December in Print MediaIn NAHU CEO Janet Trautwein’s ”Advice to the confused: Get an adviser" letter-to-the-editor, she shares that consumers should solicit advice from a licensed professional agent to sort out all the confusion about the health-care law.

A health insurance broker may save time and angst. Look for one at the National Association of Health Underwriters website to check to see whether your preferred doctors are in-network.

Traditional brokers serve a major role to their clients. “If they’re providing 150 or 200 quotes, how is a client supposed to sift through all those without the experience of having been down that road? That’s where the broker comes in,” said Ryan Thorn, president of the National Association of Health Underwriters, a trade association for insurance agents.

Consumers have many choices when picking the right health plan. “If you want to continue the relationship you have with your doctor, you should ask which insurance plans he or she will be participating in during the upcoming plan year” says Craig Gussin, an insurance broker in San Diego and a spokesman for the National Association of Health Underwriters.

© 2011, National Association of Health Underwriters • www.nahu.org

Popular December Social Media PostsTwitter Facebook

Jeanne Brandone @jbrandone tweets:“Listening to Janet Trautwein from

@nahudotorg give us an update on topics from D.C.”

WHCCevents @WHCCevents tweets:“#WHCC15 Welcomes Supporting Partner

National Association of Health Underwriters, @nahudotorg bit.ly/1DBV4HR

NAHU’s December 10 post: “Capitol Conference’s Wednesday

General Session Panel Announced” with attached link to the Capitol Conference webpage. Statistics shows:

- Reached 712 people - Received 6 Likes and shared by one

person

© 2011, National Association of Health Underwriters • www.nahu.org

Importance of Media Coverage• We often send these clips to policymakers to alert them of the issues

we are facing. The more high-profile media coverage we received, the more attention policymakers will pay to our issues.

• Media placement means an increased understanding of the issues in the public, both inside and outside the industry.

• Media attention increases NAHU name recognition and branding.

• We do not pay for our media placements. All coverage received by our members is free business promotion, which promotes NAHU members as subject-matter experts.

• Good information and solid sound bytes provided by an NAHU member means other reporters will want to use that member as a resource.