© 2011 Cengage Learning. All Rights Reserved.

CHAPTER 1

Welcome to Public Speaking

1.1 Understand Public Speaking

1.2 Give Effective and Enthusiastic Speeches

1.3 Be Empowered and Ethical

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Lesson 1.1

Understand Public Speaking

GOALSExplain communication settings.Describe the role your audience plays in

planning and making a speech.

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Communication Settings

IntrapersonalImpersonalInterpersonalSmall groupPublic

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Your Audience Matters

Audience-centered speechAudience is critical to achieving your goalThings you want audience to do

Listen to youUnderstand what you are sayingTake appropriate action

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The Public Speaking Effectiveness Model

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Audience Analysis

Learn about diverse characteristicsUse information to planPredict audience reaction

How well will they listen?How well will they understand?Will they take action?

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Speaking Context

Physical settingCultural settingHistorical settingPsychological setting

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The Speaker

Create the speechTopic and language

InterestsBeliefsBackgroundSkills

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Speech-Planning Process

1.1. Select a specific speech goal that is appropriate for your audience and the occasion

2.2. Develop a strategy that fits your audience

3.3. Gather and evaluate information to use in your speech

Continued on next slide

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Speech-Planning Process

4.4. Organize and develop information into a well-structured outline

5.5. Choose visual and other types of materials that are appropriate for your audience

6.6. Practice your speech wording and delivery

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Speech-Making Process

Actually giving a speech to the audienceExecuting your planResponding to audience needs

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Speech Effectiveness

Did the audience members remain attentive?

Did they understand what I said?Did they remember the main ideas?Are they ready to use what they have

learned from my speech?

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Lesson 1.2

Give Effective and Enthusiastic Speeches

GOALSIdentify the elements that make speeches

effective.Explain enthusiastic delivery of speeches.

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Effective Speech

Audience-centered in content, organization, and delivery

Your ideas shouldMake sense to audience membersRelate to the audience and their interests as

well as to the topicReflect careful researchBe well presented

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Demonstrate Honesty and Respect for Listeners

Select an appropriate topicDevelop and organize the content in a

way that is easy for your audience to hearRehearse your deliveryPresent the speech so that it meets the

needs of your audience

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Audience-Appropriate Content

Purpose for giving the speechMain ideas you will presentEvidence you use to develop your main

ideas

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Clear Structure

IntroductionBodyConclusionTransition

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Enthusiastic Delivery

EnunciateSpeak conversationally

VolumeRate

Speak expressivelyVocal techniquesNonverbal communication

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Common Vocal Techniques

Speak more quickly or loudly to underscore your attitudes or emotional beliefs

Stress key words or phrasesPause in appropriate places to call

attention to details

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Lesson 1.3

Be Empowered and Ethical

GOALSDescribe empowerment.Explain ethical behavior.

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Empowerment

ConfidenceAssertivenessAuthority

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Public Speaking Skills Empower You

Communicate ideas and informationInfluence attitudes and behaviorAchieve education and career goalsParticipate in the democratic process

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Ethical Behavior

Honesty—to not lie, cheat, or stealIntegrity—to have moral principlesFairness—to behave justlyRespect—to show considerationResponsibility—to be accountable

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Honesty

Tell the truthDon’t present opinion as factDon’t exaggerateResearch your topic carefully

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Integrity

Credit sourcesDon’t plagiarize

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Fairness

Present both sides of an argumentDon’t try to trick your audience

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Respect

Be preparedPresent information fairly and

enthusiastically

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Responsibility

Be accountable for what you sayResearch your claimsSupport your claims