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Advocacy for Impact – Guiding Grantees to Success

Kristen Grimm and Ed WalzChristie McElhinney, The Colorado TrustGara LaMarche, The Atlantic Philanthropies

Grantmakers in HealthNovember 1, 2010

GARA LAMARCHE

CHRISTIE MCILHINNEY

KRISTEN GRIMM

ED WALZ

How Do They Fit Together?

Advocacy Can Deliver Big Change

Theory of Change Comes First

Theory of Change

That Defines Policy Change Needs

Theory of Change

Required Policy Change

Which Determines Advocacy Needs

Theory of Change

Required Policy Change

Advocacy Needs

All Inform Grantmaking Strategy

Theory of Change

Required Policy Change

Advocacy Needs

Grantmaking Strategy

An Approach

An Approach

What do you want to get done?

An Approach

What do you want to get done?

What is standing in your way?

An Approach

What do you want to get done?

What is standing in your way?

Could policy help?

An Approach

What do you want to get done?

What is standing in your way?

Could policy change help?

How can advocacy help?

•Put problems on

the agenda

•Generate policy

ideas

• Recruit

champions

•Co-opt or

neutralize

opposition

• Provide support

or cover

•Celebrate wins

An Approach

What do you want to get done?

What is standing in your way?

Who needs to be engaged?

How can advocacy help?

• Put problems on

the agenda

•Generate policy

ideas

• Recruit

champions

•Co-opt or

neutralize

opposition

• Provide support

or cover

•Celebrate wins

At what level will advocacy solutions be implemented? (Pick all that apply)

FoundationExecutive

Foundation Program

Cluster of Grantees

Individual Grantees

An Approach

What do you want to get done?

What is standing in your way?

Who needs to be engaged?

How?

•Put problems on the agenda

•Generate policy

ideas

•Recruit

champions

•Co-opt or

neutralize

opposition

•Provide support

or cover

•Celebrate wins

At what level will advocacy solutions be implemented? (Pick all that apply)

What is the process to create top-line advocacy strategies? Who will be involved? What key questions must be answered?

FoundationExecutive

Foundation Program

Cluster of Grantees

Individual Grantees

In Practice

In Practice

Guiding Grantees to a Plan

Guiding Grantees to a Plan

Define win

Guiding Grantees to a Plan

Define win

Win defines coalition needs

Guiding Grantees to a Plan

Define win

Win defines coalition needs

Chart a course to your win

Guiding Grantees to a Plan

Define win

Win defines coalition needs

Chart a course to your win

Know and plan for barriers

Guiding Grantees to a Plan

Define win

Win defines coalition needs

Chart a course to your win

Know and plan for barriers

Create a public face

Guiding Grantees to a Plan

Define win

Win defines coalition needs

Chart a course to your win

Know and plan for barriers

Create a public face

Nearly all education, tiny bit lobbying

Guiding Grantees to a Plan

Define win

Win defines coalition needs

Chart a course to your win

Know and plan for barriers

Create a public face

Nearly all education, tiny bit lobbying

Define metrics, then use them

Advocacy Capacity – The 5 Ps

1. Policymaking

2. People

3. Politics

4. Plan

5. Power

1. Policymaking

1. Policymaking

1. Policymaking

1. Policymaking

2. People

2. People

2. People

2. People

2. People

3. Politics

3. Politics

3. Politics

3. Politics

4. Plan

4. Plan

4. Plan

4. Plan

5. Power

In Practice

In Practice

?

?

TOOLS

www.atlanticphilanthropies.org

TOOLS

TOOLS

TOOLS

TOOLS

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