© 2010 Cisco and/or its affiliates. All rights reserved. Fast Track 2 - Small Business Switching...

© 2010 Cisco and/or its affiliates. All rights reserved.

Fast Track 2 - Small Business Switching – Module 4David Harper

August 2011

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Agenda

Switching 101: Switching Fundamentals

Which Switch? Choosing the Right Switch

Price Sensitive Customers: Unmanaged & Smart

Smaller Networks: Managed & Stackable

1

2

3

4

Larger Networks: Layer 3 & Borderless Networks5

Competitive Positioning6

Winning with Cisco: Programs & Promotions7

© 2010 Cisco and/or its affiliates. All rights reserved.

For Smaller NetworksLayer 2/2+ Managed Switching


The Typical Managed Switch Customer From very small (technology aware) to large companies (likely the broadest

addressable

Installed by a VAR (Reseller), technical department, Self installed by “the technical guy”

Understand the need for VLAN, QoS – they leverage the network

Either VoIP today or interested for the future

Network is important, may not be not core yet. Usually have an IT budget and have a buying plan vers. being reactive, might have a dedicated technical person

Price / Performance is important vers. just price

Technology aware – Solution may be key

Selling arguments:Cisco is #1, service and support, NBD energy saving, WebUI CLI SNMP, VoIP and other real time traffic, …


Key Features that Small Businesses want to consider in choosing Switch

• Security

• Performance

• PoE Support

• Expansion Ports

• Stacking and Stacking Capacity

• Energy Savings

• Diagnostic Tools

• Management

• Application Support (e.g. Voice)

• Mounting Options

• Warranty


VoIP Deployment Challenges

• The main challenges of deploying VoIP within a data network are:

Mass configuration of phones and switches

Consistent configuration across the network

VoIP traffic quality

• Things to consider when choosing a switch for both voice and data:

Port Density and Bandwidth Speed

Power over Ethernet (PoE)

Quality of Service

VLAN management


Managed Switches Improve Deployments• A way to deploy switches en-masse• Uses DHCP Options 66 and 67• Switch automatically loads its config from a TFTP Server

DHCP Auto Configuration

• LLDP - Stds-based discovery mechanism similar to CDP• Switch learns devices attached to specific ports• Switch notifies endpoint which Voice VLAN to use, QoS

parameters to set, etc

LLDP-MED + CDP

• Smartports - pre-created macros to speed up deployments

• Auto Smartports - Apply appropriate Smartports role to port based on discovered device

Auto Smartports

• Dynamic creation and propagation of Voice VLANAuto Voice VLAN

• Text-based Command Line Interface to ease mass deploymentTextView CLI

Additional Management options: Full SNMP support, FindIT, CCA


Automatic deployment of VoiceUC560/UC320

(HSB – SRP or IAD)

SF300-24P SG300-28P

7975 AP541 SPA525

Gi0/1/0

Gi4

Fa1 Fa4Gi1

CDP Advertises Voice VLAN 1001

VLAN 100 createdon switch –

assigned to port Gi42

Voice VLAN 100 and DSCP/COS values

advertized via VSDP3

VLAN 100 createdon switch –

assigned to Gi284

Gi28

CDP/LLDP AdvertizesVoice VLAN 100 and DSCP/COS values – switch adds to Fa1. Sets port with ideal

Parameters for Phone

5CDP/LLDP Advertises Voice VLAN 100 and DSCP/COS values – switch adds to Gi1. Sets port with ideal

Parameters for Phone

6CDP/LLDP Advertises Voice VLAN 100 and DSCP/COS values – switch adds to Fa4. Sets port with ideal parameters for AP

7


Layer 2, Layer 2+ and Layer 3 Switches• OSI model ‘Layers’

• Layer 2 switch operates at data link layer (no routing)

Communicates at frame level based on layer 2 information

• Layer 2+ and Layer 3 switches operate at both data link and network levels based on layer 3 information

Layer 2+ switch does static routing at network layer

Layer 3 switch operates at network layer and routes dynamically (acts like a router) – communicates at packet level

• Cisco Small Business Managed 300 Series and Managed Stackable switches are Layer 2+


Next-Generation Internet

IPv6

Products will include IPv6 support:

Provides customers with support for Next-Generation Internet

Delivers consistent functions across breadth of portfolio

Enables next generation of applications and operating systems

Supports IPv4

Routers Switches Applications Cameras Phones Telephone Gateways


300 Series Switches

Basic Connectivity

Basic Management

Advanced Management Options

Basic QoS

Advanced QoS

VLAN

VoIP

Video

CLI

Stacking

Upsell: Add Business Class Wireless, add VoIP, Video Sur., StorageAlternative: Position Smart switches as edge switches

Internet

SG300-52

SG300-10P

SG300-10P


Cisco 300 SeriesProduct Overview

• Next-generation Cisco Small Business Managed Switches replacing Cisco SRW Series—not a rebrand

• 8 to 52-port models up to Gigabit Ethernet

• Easy configuration, deployment, and management

• Green energy-efficient technology

• Enhanced features including security, QoS, and IPv6

• Three-Year Small Business Extended Service (available option) through Small Business Support Center

• Limited lifetime warranty w/NBD


Cisco 300 Series SwitchesModel Overview

SG 300-1010 10/100/1000 ports2 combo mini-GBIC ports

SG 300-10P10 10/100/1000 PoE ports2 combo mini-GBIC ports

SG 300-10MP10 10/100/1000 Maximum PoE ports2 combo mini-GBIC ports



SG 300-28P26 10/100/1000 PoE ports2 combo mini-GBIC ports


SF 302-088 10/100 ports2 combo mini-GBIC ports

SF 302-08P8 10/100 PoE ports2 combo mini-GBIC ports

SF 302-08MP8 10/100 Maximum PoE ports2 combo mini-GBIC ports

SF 300-2424 10/100 ports2 10/100/10002 combo mini-GBIC ports

SF 300-24P24 10/100 PoE ports2 10/100/10002 combo mini-GBIC ports

SF 300-4848 10/100 PoE ports2 10/100/10002 combo mini-GBIC ports

SF 300-48P48 10/100 PoE ports2 10/100/10002 combo mini-GBIC ports

SF 300-088 10/100 ports

Fast Ethernet Gigabit Ethernet


Cisco 300 Series New Features OfferEase of Use

Consistent user interface and product feature set across the entire family

Products localized into seven languages: English, German, French, Spanish, Italian, simplified Chinese, and Japanese

Localized user interface, support documentation, help system, and website and product discovery*

Standards-based features for easy integration with existing and Cisco® Small Business solutions

Smart Designs and Smart Tips guides solution integration

TextView: management and mass deployment

Text-based configuration: mass deployment and troubleshooting

*Industry first among managed switching competition


300 Switches Simplify Configuration and Management

• Cisco Discovery Protocol and Cisco SmartPorts for easy management

• TextView (CLI) for text-based configuration for mass deployment

• Cisco FindIT & Cisco Configuration Assistant (CCA)

• Standalone configuration using the embedded Web GUI

• Remote monitoring support using SNMP

• Menu-based access through console for disaster recovery

Web GUI

CCA

TextView CLIFindIT

SNMP MgmtPlatform


Cisco 300 Series Warranty

Length• Limited lifetime warranty (new)

Hardware Replacement• Next business day advance

replacement (where available, otherwise same day ship)

Complimentary Phone Support• One year

Online Chat Support• One year

Software Updates for bug fixes• Term of warranty


Tolly Independent Validation 3rd party Tolly Group report/analysis Test compares

Cisco 300 Series switches HP Networking E-Series NETGEAR D-Link

300 Series switches win all categories For full report:

www.cisco.com/go/300switchestolly

“Cisco has raised the bar for this product category”

– Kevin Tolly, Founder, The Tolly Group

http://www.cisco.com/go/300switchestolly

Cisco Confidential 18© 2010 Cisco and/or its affiliates. All rights reserved.

Nikola Vs ESW

ESW 200/300 Series Switches

Fixed – IP phones on set ports and trunks on uplinks. All Static. Manual Smartports.

Flexibility – supports and sets APs, phones, switches, routers, etc as they are dynamically learned across all ports. Auto Smartports and user-defined Smartports supported

Default port config restricts number of users on port and re-marks specific QoS

Less restrictive – broader support. Can support endpoints using VMWare and any QoS settings

Fixed and unchanged VLAN 100. Dynamic – Any voice VLAN can be used. Dynamically learned and propagated in network. Same for QoS.

Supports CDP for Cisco devices only More visibility – Supports CDP endpoints but also any LLDP-MED standard endpoints.

Optimized only for fixed UC deployments. 9 total switches supported

Expansive – Supports HSB (Centrex) and UC deployments without config changes. Also supports 15 Managed (300 Series) and 11 Smart (200 Series)

POE and non-POE have different defaults around port settings

Consistent – same product defaults across POE/non-POE and across 200/300 series

Sx300/200 in UC & HSB Deployments


Basic Connectivity

Basic Management

Advanced Management Options

Basic QoS

Advanced QoS

VLAN

VoIP

Video

CLI

Stacking

Upsell: Add Business Class Wireless, add VoIP, Video Sur., Storage

Internet

SFE Core Stack

WAP200

SRW2008P

SRW2008P

NSS6000

Stackable Switches


Cisco Stackable SwitchesProduct Overview

• Managed, stackable L2+ switches

• 8- to 48-port models FE, GE and PoE options

• Advanced features including security, QoS, and Layer 3

• Stacking up to 8 units (or 192 ports)

• Easy configuration, deployment, and management

• Small Business Support Center

• Limited lifetime warranty


Fast Ethernet Gigabit Ethernet

SFE2000•24 Port •Adv QoS, Mgmt, Security

SFE2000P•24 Port FE with PoE•Adv QoS, Mgmt, Security

SGE2000•24 Port GE •Adv QoS, Mgmt, Security

SGE2000P•24 Port GE with PoE•Adv QoS, Mgmt, Security

SFE2010•48Port FE •Adv QoS, Mgmt, Security

SFE2010P•48 Port FE with PoE•Adv QoS, Mgmt, Security

SGE2010•48 Port GE •Adv QoS, Mgmt, Security

SGE2010P•48 Port GE with PoE•Adv QoS, Mgmt, Security

Cisco Stackable Switches


Switch Stacking•Number of Stacking Units – Up to 6 units with support up to 192 10/100 ports / GB ports•Stacking Topology - The stack is managed as a single virtual switch. The topology can be Ring or Chain. In the event of a link failure, the ring topology fails to a chain topology.•Hot Insertion and Removal – It’s possible to add or remove units from a running stack with no service loss

RING

Chain


Feature-Rich Switches Offer Best Value

Layer 2/3 Switching

Security Quality of Service

Performance Management and General

Cisco® DiscoveryProtocol and Smartports

Wirespeed performance on Fast Ethernet and Gigabit Ethernet switches

Non-blocking switch fabric

VLANs Spanning tree Link

aggregation 802.1Q

Trunking, Port Mirroring

(SPAN), Multicast Static routing:

32 routes

Access control list

MAC-based port security

IEEE 802.1x Secure

management: SSH/SSL

Private VLANs Storm control

Classification

802.1P DSCP/CoS WRR/SP Rate Limiting Shaping

Intuitive interface

IPv6 Host SNMP/RMON Port and VLAN

Mirroring DHCP Options

66, 67, and 82 TextView (CLI) Localization LLDP-MED Auto Voice

VLAN

Desktop Cisco phone

+ Desktop Router Switch Access point Other

Designed for Small Business


Small Business Switch AccessoriesMini-GBIC/SFP Transceivers

Fast Ethernet Transceivers Gigabit Ethernet Transceivers

MFEBX1100 BASE-BX-20U SFP transceiver 1310-nm wavelength for single-

mode fiber For distances up to 20 kilometers

MFEFX1100 BASE-FX SFP transceiver 1310-nm wavelength for multimode

fiber Support for 100-Mbps speed up to

2 km

MFELX1100 BASE-LX SFP transceiver 1310-nm wavelength for single-

mode fiber For distances up to 10 km

MGBBX11000BASE-BX-20U SFP transceiver 1310-nm wavelength for single-


MGBLH11000BASE-LH SFP transceiver 1310-nm wavelength for single-


MGBLX11000BASE-LX SFP transceiver 1310-nm wavelength for single-


MGBSX11000BASE-SX SFP transceiver 850-nm wavelength for multimode

fiber For distances up to 550 meters


Resources and URLs

• Cisco 300 Series Switcheshttp://www.cisco.com/cisco/web/solutions/small_business/products/routers_switches/300_series_switches/index.html-tab-ForPartners

• Partner Central Small Business Switchingwww.cisco.com/go/smbpartner/switching

• Cisco Small Business Support Communityhttps://www.myciscocommunity.com/community/smallbizsupport

• Cisco 300 Series Switches Warrantyhttp://www.Cisco.com/go/warranty

• Cisco Small Business Servicewww.cisco.com/go/smbservices

http://www.cisco.com/cisco/web/solutions/small_business/products/routers_switches/300_series_switches/index.html-tab-ForPartners




Online Device EmulatorOnline Device Emulator available

https://supportforums.cisco.com/community/netpro/small-business/onlinedemos?view=overview

300 Series Managed Switches, AP500 Series Wireless Access Points, NSS300 Series Smart Storage, RV Series Routers, SA500 Series Security Appliances



Quick Quiz


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Quiz Rules

True or False:300-series switches can route IP traffic?

Thank you.

© 2010 Cisco and/or its affiliates. All rights reserved. Fast Track 2 - Small Business Switching...

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Transcript of © 2010 Cisco and/or its affiliates. All rights reserved. Fast Track 2 - Small Business Switching...