© 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010...

7
© 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco Javier Ramón Salguero ([email protected] ) Gerardo García de Blas ([email protected] ) New Network Technologies Telefónica Investigación y Desarrollo

Transcript of © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010...

Page 1: © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco.

© 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal

TELEFÓNICA I+DDate: 19/01/2010

Content Mediation forEfficient Traffic Distribution

Francisco Javier Ramón Salguero ([email protected])

Gerardo García de Blas ([email protected])

New Network TechnologiesTelefónica Investigación y Desarrollo

Page 2: © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco.

TELEFÓNICA I+D

Slide 2Consultation Workshop, Brussels, 19th Jan 2010

Content mediation for efficient traffic distributionRationale

Page 3: © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco.

TELEFÓNICA I+D

Slide 3Consultation Workshop, Brussels, 19th Jan 2010

Content mediation for efficient traffic distributionChallenges

CURRENT SITUATION

Contents are fragmented (variety of platforms & search engines)

QoS mechanisms are local and dependant on access technology

Multicast is only intra-domain(not Internet-wide)

Lack of standards for content distribution Corporate providers:

High transaction costs to change CDN

Casual publishers (prosumers):

High entry barriers for efficient distribution

DESIRABLE SITUATION

Integrated content space(one platform & search engine…

… but multiple retrieval possibilities)

End-to-end QoS

Multicast available at Internet scale (inter-domain)

Internet oriented to content distribution

Page 4: © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco.

TELEFÓNICA I+D

Content mediation for efficient traffic distributionRequirements

Slide 4Consultation Workshop, Brussels, 19th Jan 2010

USER VIEW: FLEXIBILITY

End user

Router

Router Router Content server

Content server

Router

Router Router

End user

PHYSICAL NETWORK: SCALABILITY & STABILITY

IMPLICATIONS:o Maximum BW & Users with minimum costo Minimum number of IDs and rules (aggregation)

IMPLICATIONS:o Interface as simple as possibleo Flexible identificationo Help to search capabilitieso A huge amount of IDs and information (disaggregation)

BUILDING BLOCKS:

• Local QoS & Multicast• Evolution of basic network services (DNS, RADIUS, LDAP)

Contradiction between both

worlds???

Page 5: © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco.

TELEFÓNICA I+D

End user

Router

Router Router Content server

Content server

Router

Router Router

End user

Mediation server

Mediation server

Mediation server

Content mediation for efficient traffic distributionRequirements

Slide 5Consultation Workshop, Brussels, 19th Jan 2010

USER VIEW: FLEXIBILITY

PHYSICAL NETWORK: SCALABILITY & STABILITY

THE COMET CONCEPTVirtualization and new network services to connect both worlds efficiently

Content Mediation Plane

Content Forwarding Plane

IMPLICATIONS:o Interface as simple as possibleo Flexible identificationo Help to search capabilitieso A huge amount of IDs and information (disaggregation)

BUILDING BLOCKS:

• Local QoS & Multicast• Evolution of basic network services (DNS, RADIUS, LDAP)

VIRTUALIZATION

NEW NETWORK SERVICES

Contradiction between both

worlds???

IMPLICATIONS:o Maximum BW & Users with minimum costo Minimum number of IDs and rules (aggregation)

EFFICIENTINFRASTRUCTUR

E

Page 6: © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco.

TELEFÓNICA I+D

Slide 6Consultation Workshop, Brussels, 19th Jan 2010

Content mediation for efficient traffic distributionKey points

EFFICIENTCONTENT-ORIENTED

INTERNET

EFFICIENTCONTENT-ORIENTED

INTERNET

Page 7: © 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal TELEFÓNICA I+D Date: 19/01/2010 Content Mediation for Efficient Traffic Distribution Francisco.

TELEFÓNICA I+D

© 2009 Telefónica Investigación y Desarrollo, S.A. Unipersonal