© 2009 South-Western, Cengage LearningMARKETINGMARKETING

1

CHAPTER 18

Food Marketing Individual Series Event

DescriptionThe Food Marketing Individual Series Event consists

of a 100-question multiple-choice comprehensive exam and role-plays.

The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action.

(continued on the next slide)

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

2

CHAPTER 18

Food Marketing Individual Series Event

DescriptionStudents have ten minutes to prepare their strategy

for the role-play and an additional ten minutes to explain their strategy to the judge.

The judge can ask questions during or after the presentation.

(continued from the previous slide)

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

3

CHAPTER 18

Food Marketing Individual Series Event

ScenarioYou are a web designer who must design an

attractive web site for Fresh Produce.You must explain how the web site will emphasize

the grocery store’s uniqueness and contribute to this image by offering features such as an online newsletter and recipes for healthy living.

(continued on the next slide)

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

4

CHAPTER 18

Food Marketing Individual Series Event

ScenarioYou must present a plan for collecting the e-mail

addresses of Fresh Produce’s loyal customers.The web site should provide clear instructions on

how to order online and how to access coupons for items offered at Fresh Produce.

(continued from the previous slide)

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

5

CHAPTER 18

Food Marketing Individual Series Event

Performance Indicators Evaluated Identify ways that technology impacts business.Describe current business trends. Identify issues and trends in retailing.Explain ways that technology impacts food

marketing.Explain issues and trends in the food marketing

industry.