© 2009 IBM Corporation IBM InfoSphere Online Communities Ranjun Chauhan Information Management...

© 2009 IBM Corporation2

Information Management

Leverage the “Global Commons” to propel our business forward, create new markets, and demonstrate IBM’s uniqueness

SWG social media vision

Transform the business

Build a new management discipline combining brand, culture, ecosystem experts

Create Constituencies

Achieve Eminence

Support and enable visibility of our ecosystem of experts

Create conversations that engage “forward-thinkers” and proactively create constituencies

Source: Jon Iwata, “Toward a New Profession: Brand, Constituency, and Eminence on the Global Commons,” Nov. 4, 2009

Does it…

•Look•Sound•Think•Perform

….like IBM?



InfoSphere Social Media and communities2010 Objectives

Integrate On-line & Face to Face Experience: Work with regional IBM InfoSphere User Groups for phased roll out of communities on ibm.com to encourage adoption and valued customer experience

Increase Presence on: Facebook, LinkedIn,YouTube to increase membership and activity in the IBM InfoSphere community on ibm.com

Build an InfoSphere Blogosphere: Identify select IBM and customer bloggers to build an IBM InfoSphere blogosphere valued by the community

Listen to the customer: Enable a “listening” channel for customer feedback to product development, marketing, services, support, channel marketing, and the InfoSphere Executive team.

www.ibm.com/community/InfoSphere



Anchor InfoSphere Community

InfoSphere Community on ibm.com –Customer & Partner Pilot In Progress–Collaborate and organize regional User Groups–Discuss topics at IOD Global Conference

InfoSphere blog Launched–Patrick Connolly & Malia Hardin co-author official blog–Looking for customer to add as author–Discussing topics that matter to IBM InfoSphere community–Focused on sharing information with other InfoSphere

professionals–Guest bloggers




Communities on Worldwide Web

LinkedIn

Twitter

Facebook

Sites by segment

Information Server

DSXchange

MDM

Warehousing



List of all Communities on ibm.com



Forums: Update




Post Topic in Forum




Update Forum




Home Page




IBM Blogs



IBM InfoSphere Blog



Wiki’s



Files



What are the next steps?

Rolling Launch of online community at IOD EMEA and IOD Global Conference

Invite customers to create their own IBM InfoSphere blogs

Launch additional IBM InfoSphere Employee bloggers

Increase adoption/usage of community on ibm.com

Deliver exclusive content only available in ibm.com community

Customer feedback on community functions and performance

Finding creative ways to integrate social media with conferences




Take Action!

Participation– Join and participate in your User Group– Join the communities on all social media sites– Post meaningful content– Join/start conversations– Invite others to join

Start a blog– Pick an InfoSphere topic that you are passionate about– Build a following– Brand yourself to the greater InfoSphere Community– Demonstrate your professional expertise– Network with other InfoSphere professionals




Other Community Features

Add and share files

Search for other members

Invite others to join

Email your community

Share bookmarks

RSS/ATOM Feeds

YOU!!!!!!!

Later this year

Lotus Quickr widget

Wiki’s

Profile Search

Home page widgets




Thank Youwww.ibm.com/community/InfoSphere



Back UP



Corporate Guidelines

Business Conduct Guidelines

Social Computing Guidelines

IBM SWG Social Media Marketing wiki

SWG Legal Guidelines for Marketing

Software Managing the Brand

Collaborative Web Branding Guidelines



Social Media as a source for Search and Discovery



February 2008 “Online Community Best Practices”

“Rolling out a community is not like

putting on a play that unfolds exactly as

the script specifies. Since communities

develop their own needs, you need to be

flexible, allowing for adjustments as

your customers react to each other.” –

Forrester, 2/08

If you build it, they will come….eventually

© 2009 IBM Corporation IBM InfoSphere Online Communities Ranjun Chauhan Information Management...

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