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2009 - Ben Dubin -, Inc. All rights reserved. Mystery Founder ?

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Our mystery founder was born in 1942

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Mystery Founder Our mystery founder was born in a country other than the USA

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Mystery Founder To be more specific, our founder was born in Littlehampton

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Mystery Founder Our founder was the third of four children

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Mystery Founder Our founders parents were Italian immigrants who ran a cafe

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Mystery Founder The parents put their four children to work there after school and on weekends

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Mystery Founder However, our founders parents divorced when our founder was just a child

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Mystery Founder Our founders mother then re-married

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Mystery Founder She (our founders mother) married our founders mothers husbands cousin Henry

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Mystery Founder Henry died of tuberculosis several years later

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Mystery Founder Our founder always felt a very close connection with the founders step father

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Mystery Founder The plot thickens, when our founder was 18, our founders mother told our founder that Henry was, in fact, our founders real father;

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Mystery Founder Our founder had been the product of a passionate extramarital affair!

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Mystery Founder Oh by the way, our founder did go to college

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Mystery Founder Our founder received a scholarship to study in a Kibbutz in Israel But after a pranking incident, our founder was expelled and sent home

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Mystery Founder If you couldnt tell, our founder really liked to travel Our founder held several jobs and saved money for travels to Tahiti New Hebrides New Caledonia Australia South Africa

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Mystery Founder Being the international person our founder was, the founder stayed and went to school in South Africa That was until our founder was expelled there as well after going to a jazz club on black night, violating apartheid laws

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Mystery Founder Our founder returned home where our founder was introduced to a partner (via the founders mother) and married in 1971

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Mystery Founder The married couple made a living by starting and then running restaurant

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Mystery Founder Then from there they created and ran an eight room hotel

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Mystery Founder Running their business was hard and took all of their time They were getting burnt out

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Mystery Founder With the amazing approval of our founder, our founders partner, a Scottish poet and a traveler, did something all of us secreyly want to do. .the partner went off to ride a horse from Buenos Aires to New York City

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Mystery Founder Our founder was left at home taking care of two children and running a business!

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Mystery Founder With our founders partner far away, our founder started to think of a new company idea

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Mystery Founder 0ut of desperation, our founder turned to his/her only source of stuff to make products

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Mystery Founder Where would these treasures be found? In our founders garage, of course

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Mystery Founder Our founder managed to create 15 different products just from the stuff in the founders garage

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Mystery Founder 15 products What could you do with 15 different products? Hey, that is enough products to open a store!

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Mystery Founder But opening a store costs money Our founder was able to finance the store using our founders hotel as collateral

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Mystery Founder Being well travelled was a good thing The products in the store contained ingredients that people used in cleansing rituals that our founder had witnessed in his/her travels around the world

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Mystery Founder With its strong environmental flare and popular demand of the 15 products, our founder had already opened a second store before our founders horse riding partner return of being gone 10 months

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Mystery Founder Our founder has label him/her self an idea junkie

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Mystery Founder Many customers wanted to sell the products In 1984 the company went public and spread franchises all over England

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Mystery Founder Today the little store started from stuff in a garage has grown Now over 1,980 stores more than 77 million customers 50 different markets serving customers in over 25 different languages

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Mystery Founder The store has a reputation for supporting social and environmental causes, thanks the founders strong personal sense of social responsibility.

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Mystery Founder Okay, enough of this He/She, Him/Her. .you can call our founder a DAME!

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Mystery Founder Yes, a Dame.

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Mystery Founder Her married name is Anita Roddick.

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Mystery Founder Her full legal name is: Dame Anita Roddick

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Mystery Founder In 2003, Queen Elizabeth II appointed Roddick a Dame Commander of the Order of the British Empire She was officially styled Dame Anita Roddick DBE.

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Mystery Founder The Most Excellent Order of the British Empire is a British order of chivalry established on 4 June 1917 by King George V. The Order includes five classes in civil and military divisions; in decreasing order of seniority, these are: Knight Grand Cross (GBE) or Dame Grand Cross (GBE) Knight Commander (KBE) or Dame Commander (DBE) Commander (CBE) Officer (OBE) Member (MBE)

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Mystery Founder Anita is a Dame Commander or DBE She was officially styled Dame Anita Roddick DBE.

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Mystery Founder So what did Dame Anita Roddick DBE create??????

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Mystery Founder

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Oh yea, she also wrote some books: Roddick, Anita - The Body Shop Book - Macdonald, 1985 (ISBN 0-356-10934-8) Roddick, Anita - Mamatoto: the Body Shop Celebration of Birth - Virago, 1991 (ISBN 1-85381-421-0) Roddick, Anita - Take it personally: How globalization affects you and powerful ways to challenge it - Anita Roddick Books, 2004 Roddick, Anita - Troubled Water: Saints, Sinners, Truth and Lies about the Global Water Crisis - Anita Roddick Books, 2004 (ISBN 0-9543959-3-X) (with Brooke Shelby Biggs)' Roddick, Anita - Business as Unusual - Anita Roddick Books, 2005 (ISBN 0-9543959-5-6) (Latest edition)

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Mystery Founder I hate the beauty business. It is a monster industry selling unattainable dreams. It lies. It cheats. It exploits women.

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Mystery Founder So she and her husband Gordon (yes he came back and joined the business) worked hard to ensure that The Body Shop was different from other cosmetic companies. They wanted the business to be profitable, yet based on solid principles.

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Mystery Founder The idea was to bring values into an industry that was certainly not value-driven, and to create social and environmental change by having a business that was built on the principles of honesty, fairness, respect for the individual and care for the environment.

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Mystery Founder Anita did not want to deceive women by telling them that moisturizing cream from The Body Shop would shed years off their faces.

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Mystery Founder Her products were never positioned as miracle treatment for the skin or hair. It is probably the only cosmetic chain that never used beautiful and glamorous women to market its products.

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Mystery Founder Bags and trucks from The Body Shop carried social messages regarding the saving of the rainforests, saving the whales, putting an end to animal testing, campaigns against dumping hazardous waste, awareness regarding AIDS and Violence against women. The Body Shop also supported movements like Amnesty International and Green Peace long before it became fashionable to do so.

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Mystery Founder Anita Roddick is a brilliant entrepreneur - but an entrepreneur with a conscience. She did not believe in mediocrity. She worked with a passion and proved beyond doubt that companies can make lots of money and yet be socially conscious. She inspired a lot of women - and men - through her hard work, her compassion and her ethics.

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Mystery Founder In 1998, she created the Ruby doll

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Mystery Founder Think Barbie but in a size 16

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Mystery Founder Size 16 Barbie = Ruby

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Mystery Founder Some facts that the Ruby Campaign highlighted was: There are 3 billion women who dont look like super models and only eight who do. Marilyn Monroe wore a size 14. If Barbie was a real woman, shed have to walk on all fours due to her proportions. The average woman weighs 144 lbs and wears between a 12-14. Scaled to life size, a Barbie doll would be 7 2 . She would have a 40 bust, a 22 waist and 36 hips. One out of every four college-aged women has an eating disorder. A psychological study in 1995 found that three minutes spent looking at a fashion magazine caused 70 percent of women to feel depressed, guilty, and shameful.

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Mystery Founder Nothing the Body Shop sells pretends to do anything other than it says. Moisturizers moisturize, fresheners freshen and cleansers cleanse. End of story.

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Mystery Founder The Body Shop went public in the mid-1990s, and the company was sold to the French cosmetics giant LOral for about $1.14 billion in 2006. Although the Roddicks had stepped down from managing the company in 2002, they remained on as nonexecutive directors and reportedly made about $237 million from their 18 percent stake.

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Mystery Founder After stepping down in 2002 from co- chairman, she spent 80 days of the year working as a consultant in her stores and used the rest her time to advance causes in campaigns against human rights abuses and exploitation of the underprivileged.

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Mystery Founder Roddick was known for her campaigning work on environmental issues and was a member of the Demos think tank's advisory council. Children On The Edge (COTE) is an organization that Roddick founded in 1990, in response to her visits to Romanian orphanages

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Mystery Founder Upon seeing the conditions the children were in, she created COTE to help manage the crisis and worked to de-institutionalize the children over the course of their early life. COTE's mission focuses on disadvantaged children affected by conflicts, natural disasters, disabilities, and HIV/AIDS.

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Mystery Founder On 13 December 2005, the National Post reported that Roddick had decided to turn her back on the world of commerce and give away her fortune, worth some 51 million ($104 million)

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Mystery Founder But there is some sad news

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Mystery Founder Anita Roddick had suffered a severe headache on the evening of September 9 th, 2007

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Mystery Founder She was admitted to St Richard's Hospital, Chichester the next day

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Mystery Founder She died of a major acute brain hemorrhage at about 6:30 p.m. on 10 September 2007

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Mystery Founder She fulfilled her promise to leave her estates to charities, on moral grounds.