© 2008 IBM Corporation IBM Software Group | AIM software WebSphere MQ Version 7.0 Universal...

© 2008 IBM Corporation

IBM Software Group | AIM software

WebSphere MQ Version 7.0

Universal Messaging BackboneUse Case Scenarios

Confidential | Date | Other Information, if necessary

2 WebSphere MQ Version 7.0 © 2008 IBM Corporation


What is WebSphere MQ?

IBM’s proven message-oriented middleware (MOM) technology helping companies connect different computer systems, diverse geographical locations, and dissimilar IT infrastructures into one seamless operation

Asynchronous, queue-based technology with assured once-only message delivery provides an enterprise backbone environment for systems that aren’t always simultaneously on-line

Single communications code stack performing multiple forms or intersystem data sharing including fire & forget, request/response and publish/subscribe messaging and managed file transfer activities eliminating the need for roll-your-own developments using RPC, LU6.2, HTTP, FTP, RSS, etc.

HP-UX Windows zLinux Solaris AIX OS/400 NSS OVMSzOS Linux

80+ platform configurations

WebSphere MQ

MQ Interface

COBOL, C, C++, RPG, …others.

JMS

Java / JEE

MLMS

C, C++, .NET C#

.NET (C#)

Microsoft

SOAP

Web Services

Other Interfaces

HTTP, FTP, …

Multiple APIs

Mark Masercola

Love the first bullet. I would break out for intro slideMiddleware - definitionIBM's market leading Message Oriented Middlewarewhich helps companies:connect I think the second 2 bullets are too technical at this point in presentation.



Who Needs WebSphere MQ? Any business that:

– Is subject to strict record keeping and compliance audits

– Needs to coordinate multiple accounting systems running on heterogeneous platforms

– Conducts financial transactions over the Internet involving third party intermediaries

– Struggles to change core business processes to meet changing market conditions

– Wants to add portals, mashups and Wiki interface access to legacy business data

Needs WebSphere MQ for:– Efficiently passing SOX, HIPAA, PCI, E&I wire transfer investigations, etc.

– Connecting Big- (RISC) and Little- (Intel) endian byte ordering systems and converting from ASCII to EPCIDIC character encoding formats

– Integrating Web services technologies into loosely connected business processes

– Separating and out-sourcing connectivity from business logic programming

– Tapping into new markets and customer segments using Web 2.0 technology

Most valuable business asset is information; how it moves around your organization determines the how much value can be derived.



How Do Businesses Benefit from WebSphere MQ?

50 percent reduction in the time and cost required to modify, upgrade and add new interfaces into the payments system

Significantly lower compliance costs Faster time to market through streamlined application development Enhanced ability to differentiate through value-added, payments-

oriented services Improved adaptability to changes in global payment standards Increased customer satisfaction and retention

- Wachovia U.S.-based commercial bank

The new architecture replaces numerous point-to-point interfaces and provides a common messaging platform which enables Cattles to link IT components (such as its Siebel CRM and Fiserv ICBS banking systems) to each other and to external services (such as Experian) in a seamless and flexible manner.

- Cattles plc UK-based financial services

“We typically processes between 50-100 exception investigations pertaining to wire transfers every day. Our business challenge was to increase the effectiveness and efficiency levels of the investigations.”

- National Bank of Canada

Brought nine new insurance products to market in less than one year, compared to only one new product being introduced in the previous three years

Allowed extensive modification of new products in response to competitor actions in a matter of weeks Reduced application development costs by 50 percent Decreased audit findings (items requiring remedial action) by approximately 80 percent Eliminated more than 90 percent of system code Significantly improved controls for collecting premiums

- Professional Provident Society – South African insurance services provider

Mark Masercola

Good slide - have to bring out points about the offering that provided these types of benefits



How Do Businesses Benefit from WebSphere MQ?“Studies show that companies can spend up to

40 percent of application development time on integration. Using IBM Information Integration software, we’ve been able to reduce that by up to 85 percent, with integration-related development requiring from three to six percent of developers’ time.”

- Canadian Tire Corporation

“Based on IBM technology, our initial SOA implementation was essential for us to establish a commanding position in the German trade and industry. Based on this success, we are looking to IBM’s Web 2.0 technologies to further enhance our offerings and successful entry into new markets.”

- businessMart AG Germany-based ebusiness platform developer

Numerous single points of failure in the underlying infrastructure for up to 40 key internal applications frequently interrupted the flow of information. Applications ran on approximately 20 disparate servers that ran different versions of third-party application servers. The motley mixture became a management issue because versioning, tracking and keeping machines up to date required more and more attention.

WebSphere Virtual Enterprise running on System p servers optimized Rotech’s application environment and provided a flexible, scalable infrastructure with high availability. Gone are the days when complaints of applications timing out reached the help desk, lowering productivity and interrupting business processes.

The goal at Rotech is now to join together the application environment in a service oriented architecture (SOA) using IBM WebSphere MQ and IBM WebSphere Process Server. The seam-less coupling of business processes will help Rotech eliminate a communication barrier that has created the need for manual re-entry of billing charges due to legacy applications that do not speak to each other.

- Rotech Healthcare, Inc. U.S.-based SMB

Mark Masercola

Are these not MQ specific?



How Do Businesses Use WebSphere MQ? Replace roll-your-own or HTTP Messaging Backbones

Use reliable transport technology as you expand available services

− Businesses critical SOA need asynchronous operations and automatic restarts when messages drop

− Easily integrate with existing applications and avoid data re-keying with support for 80 platform environments

Stop wasting your IT budget continuously updating point-to-point connectivity logic

Avoid business disruptions caused by regulatory compliance audits− RPC-, LU6.2- or HTTP-based systems generally have no ability to prove what messages were

sent to whom and when, exposing their companies to needless documentation efforts

Preserve development dollars for new business processes− Queues shield developers from complexities of underlying infrastructure, including physical

location and platform configuration details of remote applications



Secure and Manage File Transfer Activities

Don’t expose corporate data

− Companies use FTP because it’s free, but the protocol has no inherent security capabilities and transmits data, usernames and passwords in plain text

FTP unreliable and designed for attended activities

− FTP failures only detected by writing application code and restarted by attentive staff

− Secondary transmissions consume network bandwidth and delay downstream processing

− Partial file deliveries can introduce data integrity issues Outsource connectivity logic

− Development and maintenance costs from application changes spiral making each additional change more lengthy and costly carrying a greater risk of system disruption

How Do Businesses Use WebSphere MQ?

Eliminate security risks and end manual process supervision for large data transfers

FTP



How Do Business Use WebSphere MQ?

Address more market opportunities with Publish/Subscribe data distribution

Companies often experience two costs – one for point-to-point and one for pub/sub

− Flexible, event-driven pattern enables businesses to send information on events, special offers and news to interested parties

Publish Subscribe

New object type allows applications to publish directly to topics

− IT staff will appreciate simplified management of topics which are associated with applications no differently than are message queues

MQ approach creates dynamic pathways between applications

− Avoids hard-coded message associations so changes in underlying data delivery systems don’t drive IT managers wild with pub/sub maintenance and testing activities

No need to use RSS or other new protocols adding more administrative complexity!



Reach out to Generations X, Y and Z!

Seamlessly integrate real business data into Web 2.0 user interfaces

– Failure to embrace new user interface technologies risks alienating customers that don’t use traditional media formats

Tap into broad availability of Web-related programming resources

– No requirement for deep MQ skills– Uses Ajax and simple RESTful interface to access data by

URIs Speeds deployment and maintenance of large scale

distributed applications

– Benefit from MQ without installing MQ clients

How Do Businesses Use WebSphere MQ?

Browser

Ajax Library

JEE Application Server

Message Delivery

HTTP GET

HTTP POST

HTTP DELETE

Business Applications & Data

WebSphere MQ V7 Messaging Backbone

WebSphere MQBridge for HTTP

Add Portal, Mashup and Wiki interfaces to your existing IT systems



How You Can Get Started with WebSphere MQ

https://www-304.ibm.com/jct09002c/partnerworld/mem/sell/sel_lead_dash_ws_mqv7.html

Business Partner contact: Jay Bretzmann 919-486-0078, [email protected]



Backup



Targeting WebSphere MQ Opportunities

Look for the following conditions: Highly regulated industries like banking, finance, insurance, and

healthcare Companies experiencing inorganic growth through acquisitions Large presence of aging HP-UX or Sun Solaris equipment Rapidly growing Internet-centric business about to exhaust Open

Source technology capabilities Slow growth companies likely burdened by decades’ old software

investments

All of these companies will need WebSphere MQ technology to meet the challenges of an increasingly

global economic environment.

© 2008 IBM Corporation IBM Software Group | AIM software WebSphere MQ Version 7.0 Universal...

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